{"id":2664,"date":"2023-12-28T10:44:43","date_gmt":"2023-12-28T03:44:43","guid":{"rendered":"https:\/\/www2.lacviet.vn\/?p=2664"},"modified":"2025-10-20T17:22:23","modified_gmt":"2025-10-20T10:22:23","slug":"chuyen-doi-so-digital-transformation","status":"publish","type":"post","link":"https:\/\/lacviet.vn\/en\/chuyen-doi-so-digital-transformation\/","title":{"rendered":"7 Step conversion of digital transformation success comprehensive"},"content":{"rendered":"

\"banner<\/a><\/strong><\/p>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Digital Transformation<\/strong> (c\u00e1ch m\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1) ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 l\u00e0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng l\u00fd t\u01b0\u1edfng m\u00e0 c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. N\u1ebfu \u1ee9ng d\u1ee5ng t\u1ed1t c\u00f4ng ngh\u1ec7 s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p tr\u1edf th\u00e0nh “ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u”. Sau \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u1ef1 tin tri\u1ec3n khai Digital Transformation. H\u00e3y c\u00f9ng L\u1ea1c Vi\u1ec7t<\/a><\/strong> t\u00ecm hi\u1ec3u ngay d\u01b0\u1edbi b\u00e0i vi\u1ebft sau!<\/p>\n

B\u01b0\u1edbc 1: T\u1ea1o s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong ban l\u00e3nh \u0111\u1ea1o<\/h2>\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Digital Transformation l\u00e0 m\u1ed9t n\u1ed7 l\u1ef1c chung c\u1ee7a to\u00e0n doanh nghi\u1ec7p, do \u0111\u00f3 tr\u00e1ch nhi\u1ec7m cu\u1ed1i c\u00f9ng ph\u1ea3i thu\u1ed9c v\u1ec1 CEO.<\/p>\n

Trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00f4ng ty t\u01b0 v\u1ea5n Russell Reynolds Associates v\u00e0o n\u0103m 2017 tr\u00ean 1500 nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1ea5p cao, g\u1ea7n 40% nh\u1eefng ng\u01b0\u1eddi tham gia cho bi\u1ebft CEO l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c digital t\u1ea1i doanh nghi\u1ec7p. \u0110\u1ee9ng th\u1ee9 hai l\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Marketing v\u1edbi 14%, theo sau l\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Digital (10%) v\u00e0 Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn IT (8%).<\/p>\n

Tuy nhi\u00ean, ch\u1ec9 m\u1ed9t m\u00ecnh CEO kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 d\u1ef1 \u00e1n. Vi\u1ec7c tri\u1ec3n khai \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn v\u00e0 c\u1ea3 \u0111\u00f3ng g\u00f3p h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c th\u00e0nh vi\u00ean thu\u1ed9c ban qu\u1ea3n l\u00fd c\u1ea5p cao. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00e1c gi\u00e1m \u0111\u1ed1c xem x\u00e9t l\u1ea1i vai tr\u00f2 c\u1ee7a b\u1ea3n th\u00e2n trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7.<\/p>\n

CEO c\u00f3 th\u1ec3 \u0111\u1eb7t ra cho c\u00e1c th\u00e0nh vi\u00ean trong ban l\u00e3nh \u0111\u1ea1o nh\u1eefng c\u00e2u h\u1ecfi mang t\u00ednh g\u1ee3i m\u1edf nh\u01b0:<\/p>\n

\u0110\u1ed1i v\u1edbi CFO: L\u00e0m th\u1ebf n\u00e0o vi\u1ec7c s\u1ed1 h\u00f3a (digitalisation) c\u00f3 th\u1ec3 \u0111em \u0111\u1ebfn c\u00e1c ngu\u1ed3n doanh thu m\u1edbi cho doanh nghi\u1ec7p? L\u00e0m th\u1ebf n\u00e0o m\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi trong c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p?<\/p>\n

\u0110\u1ed1i v\u1edbi CIO: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ed9 ph\u1eadn IT ch\u1ee7 \u0111\u1ed9ng h\u01a1n v\u00e0 \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 \u0111\u1ea1o trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh? M\u1ea3ng c\u00f4ng ngh\u1ec7 n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0?<\/p>\n

\u0110\u1ed1i v\u1edbi CMO: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed3ng nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng xuy\u00ean su\u1ed1t m\u1ecdi k\u00eanh qu\u1ea3ng b\u00e1 nh\u01b0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00f4ng ngh\u1ec7 digital? L\u00e0m th\u1ebf n\u00e0o digital c\u00f3 th\u1ec3 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng?<\/p>\n

\u0110\u1ed1i v\u1edbi COO: L\u00e0m sao \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh? L\u00e0m th\u1ebf n\u00e0o digital c\u00f3 th\u1ec3 gi\u00fap chu\u1ed7i cung \u1ee9ng tr\u1edf n\u00ean minh b\u1ea1ch h\u01a1n? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3m th\u1eddi gian s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u ra th\u1ecb tr\u01b0\u1eddng?<\/p>\n

C\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi cho nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng cho t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a trong b\u01b0\u1edbc th\u1ee9 hai ti\u1ebfp sau \u0111\u00e2y.<\/p>\n

\"chuy\u1ec3n<\/p>\n

B\u01b0\u1edbc 2: \u0110\u1ecbnh h\u01b0\u1edbng t\u1ea7m nh\u00ecn\/chi\u1ebfn l\u01b0\u1ee3c trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 digital transformation<\/span><\/h2>\n

Tr\u01b0\u1edbc khi ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c digital, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng to\u00e0n ng\u00e0nh. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u0169ng nh\u01b0 nh\u1eefng th\u1eed th\u00e1ch m\u00e0 c\u00f4ng cu\u1ed9c s\u1ed1 h\u00f3a s\u1ebd \u0111em l\u1ea1i. M\u1ed9t khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng m\u00f4 h\u00ecnh kinh doanh mang t\u00ednh \u0111\u1ed9t ph\u00e1 ch\u00ednh l\u00e0 l\u00fac doanh nghi\u1ec7p b\u1ea1n s\u1ed1 h\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n

\u0110a s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c digital t\u00e1o b\u1ea1o nh\u1ea5t th\u1eadm ch\u00ed s\u1ebd t\u00e1i t\u1ed5 ch\u1ee9c m\u00f4 h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng tr\u00ean m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i ho\u1eb7c \u0111\u1ed5i m\u1edbi ho\u00e0n to\u00e0n.<\/p>\n

Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c digital c\u1ee7a b\u1ea1n c\u00f3 nh\u01b0 th\u1ebf n\u00e0o c\u0169ng \u0111\u1eebng qu\u00ean “nh\u00ecn xa tr\u00f4ng r\u1ed9ng” b\u00ean ngo\u00e0i ng\u00e0nh ngh\u1ec1 c\u1ee7a doanh nghi\u1ec7p. \u00dd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u, gi\u1ed1ng nh\u01b0 nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Amazon hay nh\u1eefng doanh nghi\u1ec7p v\u1eadn t\u1ea3i c\u0169ng kh\u00f4ng th\u1ec3 ng\u1edd Uber v\u00e0 Grab c\u00f3 th\u1ec3 l\u00e0m lay chuy\u1ec3n v\u1ecb tr\u00ed \u0111\u1ed9c t\u00f4n c\u1ee7a taxi truy\u1ec1n th\u1ed1ng.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c c\u0169ng ph\u1ea3i gi\u00fap \u0111\u1ecbnh v\u1ecb l\u1ea1i doanh nghi\u1ec7p b\u1ea1n trong th\u1eddi \u0111\u1ea1i digital nh\u1eb1m t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i t\u1eeb c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 gi\u1ea3m t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1eeb d\u1ef1 \u00e1n. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh s\u1ef1 ch\u00eanh l\u1ec7ch gi\u1eefa n\u0103ng l\u1ef1c, chuy\u00ean m\u00f4n v\u00e0 c\u00e1c k\u1ef9 n\u0103ng digital doanh nghi\u1ec7p \u0111ang c\u00f3 so v\u1edbi nh\u1eefng g\u00ec m\u00e0 b\u1ea1n \u0111ang h\u01b0\u1edbng \u0111\u1ebfn, v\u00e0 quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 l\u1ea5p kho\u1ea3ng tr\u1ed1ng \u0111\u00f3.<\/p>\n

K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c quy\u1ebft \u0111\u1ecbnh t\u1ef1 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n v\u1ec1 digital hay mua c\u00e1c n\u0103ng l\u1ef1c n\u00e0y t\u1eeb b\u00ean ngo\u00e0i.<\/p>\n

B\u01b0\u1edbc 3: S\u1edf h\u1eefu n\u0103ng l\u1ef1c digital trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Transformation<\/span><\/h2>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a vi\u1ec7c t\u1ef1 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1 ch\u00ednh l\u00e0 General Electric. Trong m\u1ed9t th\u1eadp k\u1ef7 qua, doanh nghi\u1ec7p h\u01a1n 120 n\u0103m tu\u1ed5i n\u00e0y \u0111\u00e3 m\u1ea1nh d\u1ea1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c d\u1ef1 \u00e1n digital nh\u1eb1m m\u1ee5c \u0111\u00edch tr\u1edf th\u00e0nh ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 v\u1ec1 c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1. Trung t\u00e2m ph\u1ea7n m\u1ec1m t\u1ea1i California, n\u01a1i m\u00e0 GE \u0111\u00e3 tuy\u1ec3n d\u1ee5ng h\u01a1n 400 k\u1ef9 s\u01b0 ph\u1ea7n m\u1ec1m ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n n\u1ed5i tr\u1ed9i tr\u1ecb gi\u00e1 1 t\u1ec9 USD c\u1ee7a GE.<\/p>\n

Tuy nhi\u00ean, doanh nghi\u1ec7p kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u1edbi l\u01b0\u1ee3ng v\u1ed1n kh\u1ed5ng l\u1ed3 v\u00e0o vi\u1ec7c hu\u1ea5n luy\u1ec7n k\u1ef9 n\u0103ng digital. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, mua ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i nguy\u00ean t\u1eeb b\u00ean ngo\u00e0i l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi h\u01a1n c\u1ea3, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi doanh nghi\u1ec7p b\u1ea1n \u0111ang \u0111i theo h\u01b0\u1edbng ch\u1eadm m\u00e0 ch\u1eafc, kh\u00f4ng mu\u1ed1n nh\u1eefng thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t t\u1eeb d\u1ef1 \u00e1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Digital Transformation l\u00e0m x\u00e1o tr\u1ed9n m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u1ed1ng.<\/p>\n

V\u00ed d\u1ee5, v\u1eeba qua, T\u1ed5ng C\u00f4ng ty B\u1ebfn Th\u00e0nh (ho\u1ea1t \u0111\u1ed9ng \u0111a l\u0129nh v\u1ef1c) \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi C\u00f4ng ty c\u1ed5 ph\u1ea7n Tin h\u1ecdc L\u1ea1c Vi\u1ec7t, tri\u1ec3n khai Gi\u1ea3i ph\u00e1p C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7n t\u1eed \u0111i\u1ec1u h\u00e0nh n\u1ed9i b\u1ed9 (L\u1ea1c Vi\u1ec7t SurePortal). \u0110\u00e2y l\u00e0 ph\u1ea7n m\u1ec1m cho ph\u00e9p qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 th\u00f4ng tin v\u00e0 quy tr\u00ecnh n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p, gi\u00fap gi\u1ea3m \u0111\u1ebfn 60% g\u00e1nh n\u1eb7ng c\u00f4ng vi\u1ec7c h\u00e0nh ch\u00ednh. V\u1edbi C\u1ed5ng th\u00f4ng tin \u0111i\u1ec7 n t\u1eed, ph\u1ea7n m\u1ec1m L\u1ea1c Vi\u1ec7t SurePortal n\u00e2ng cao kh\u1ea3 n\u0103ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u0103ng m\u00f4i tr\u01b0\u1eddng c\u1ed9ng t\u00e1c, chia s\u1ebb v\u00e0 truy\u1ec1n th\u00f4ng tin. V\u1edbi ph\u1ea7n m\u1ec1m n\u00e0y, T\u1ed5ng c\u00f4ng ty B\u1ebfn Th\u00e0nh s\u1ebd ti\u1ebfn t\u1edbi m\u00f4 h\u00ecnh v\u0103n ph\u00f2ng \u0111i\u1ec7n t\u1eed nhanh ch\u00f3ng, b\u1eaft k\u1ecbp xu h\u01b0\u1edbng s\u1ed1 h\u00f3a m\u00e0 v\u1eabn ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u.<\/p>\n

\"S\u1edf<\/p>\n

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B\u01b0\u1edbc 4 \u2013 Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 digital transformation<\/span><\/h2>\n

M\u1ecdi nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u00e1c stakeholder kh\u00e1c c\u1ee7a doanh nghi\u1ec7p c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft v\u00e0 c\u00f3 c\u00f9ng l\u00f2ng tin v\u00e0o t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a c\u1ee7a b\u1ea1n. Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng quen thu\u1ed9c nh\u01b0 t\u1ea7m nh\u00ecn doanh nghi\u1ec7p v\u00e0 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh s\u1ed1 h\u00f3a. Tuy nhi\u00ean, t\u1ed1t h\u01a1n h\u1ebft v\u1eabn l\u00e0 kh\u00f4ng t\u00e1ch bi\u1ec7t gi\u1eefa s\u1ee9 m\u1ec7nh digital ho\u1eb7c “kh\u00f4ng digital”. Th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 n\u00ean \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i th\u01b0\u1eddng xuy\u00ean nh\u1eb1m l\u00e0m y\u00ean l\u00f2ng c\u00e1c c\u1ed5 \u0111\u00f4ng, \u0111\u1ed3ng th\u1eddi m\u1ed9t l\u1ea7n n\u1eefa kh\u1eb3ng \u0111\u1ecbnh cam k\u1ebft v\u1edbi qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a.<\/p>\n

B\u01b0\u1edbc 5 \u2013 Kh\u1edfi \u0111\u1ed9ng b\u1eb1ng nh\u1eefng d\u1ef1 \u00e1n th\u00ed \u0111i\u1ec3m<\/h2>\n

M\u1ed9t khi \u0111\u00e3 h\u1ed9i t\u1ee5 \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 cam k\u1ebft, chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 \u0111\u1ed3ng thu\u1eadn v\u00e0 m\u1ed9t \u0111\u1ed9i ng\u0169 digital ri\u00eang, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n digital.<\/p>\n

Thay v\u00ec tri\u1ec3n khai s\u1ed1 h\u00f3a tr\u00ean b\u00ecnh di\u1ec7n to\u00e0n doanh nghi\u1ec7p, c\u00f3 r\u1ee7i ro th\u1ea5t b\u1ea1i cao, doanh nghi\u1ec7p n\u00ean nh\u1eafm v\u00e0o c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf, d\u1ec5 th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c d\u1ef1 \u00e1n th\u00ed \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ee7ng c\u1ed1 v\u00e0 l\u00e0m y\u00ean l\u00f2ng c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u0111a h\u00f3a c\u01a1 may th\u00e0nh c\u00f4ng c\u1ee7a to\u00e0n b\u1ed9 c\u00e1c giai \u0111o\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/a>.<\/p>\n

McKinsey \u0111\u00e3 k\u1ebft lu\u1eadn c\u00f3 5 kh\u00eda c\u1ea1nh c\u1ee7a quy tr\u00ecnh s\u1ed1 h\u00f3a doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0: Marketing v\u00e0 Ph\u00e2n ph\u1ed1i – S\u1ea3n ph\u1ea9m v\u00e0 D\u1ecbch v\u1ee5 – Quy tr\u00ecnh – H\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7 –\u00a0 Chu\u1ed7i cung \u1ee9ng.<\/p>\n

T\u1ef1u trung l\u1ea1i th\u00ec b\u01b0\u1edbc n\u00e0y ch\u00fa tr\u1ecdng kh\u1ea3 n\u0103ng \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c. D\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c, n\u0103ng l\u1ef1c, t\u00e0i nguy\u00ean s\u1eb5n c\u00f3, ph\u00e2n t\u00edch chi ph\u00ed-l\u1ee3i \u00edch v\u00e0 nh\u1eefng k\u1ebft lu\u1eadn t\u1eeb ban l\u00e3nh \u0111\u1ea1o, b\u1ea1n c\u1ea7n ph\u1ea3i li\u1ec7t k\u00ea nh\u1eefng thay \u0111\u1ed5i m\u00e0 b\u1ea1n mu\u1ed1n di\u1ec5n ra tr\u01b0\u1edbc.<\/p>\n

B\u01b0\u1edbc 6 – X\u00e2y d\u1ef1ng y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 digital transformation<\/span><\/h2>\n

Ngo\u00e0i y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7, vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng con ng\u01b0\u1eddi c\u00f3 \u0111\u1ea7y \u0111\u1ee7 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean m\u1edbi v\u1edbi nh\u1eefng k\u1ef9 n\u0103ng digital m\u1edbi cho doanh nghi\u1ec7p, ho\u1eb7c t\u1eadp trung ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c cho c\u00e1c nh\u00e2n vi\u00ean hi\u1ec7n c\u00f3.<\/p>\n

B\u01b0\u1edbc 7 – Thi\u1ebft l\u1eadp m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u1edbi<\/h2>\n

B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 digital transformation <\/span>n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh s\u1ed1 h\u00f3a c\u1ee7a doanh nghi\u1ec7p b\u1ea1n d\u1ea7n \u0111i v\u00e0o qu\u1ef9 \u0111\u1ea1o. Hai y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu trong n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng m\u1edbi cho doanh nghi\u1ec7p l\u00e0 v\u0103n h\u00f3a digital v\u00e0 \u0111\u1ed9i ng\u0169 li\u00ean ch\u1ee9c n\u0103ng (cross-functional team).<\/p>\n