{"id":43924,"date":"2025-04-11T13:29:46","date_gmt":"2025-04-11T06:29:46","guid":{"rendered":"https:\/\/lacviet.vn\/?p=43924"},"modified":"2025-04-15T09:47:33","modified_gmt":"2025-04-15T02:47:33","slug":"data-driven","status":"publish","type":"post","link":"https:\/\/lacviet.vn\/en\/data-driven\/","title":{"rendered":"Data driven is what? The way in applying the Data-Driven"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"43924\" class=\"elementor elementor-43924\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78404bd e-flex e-con-boxed e-con e-parent\" data-id=\"78404bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d75eb42 elementor-widget elementor-widget-text-editor\" data-id=\"3d75eb42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo McKinsey (2023), t\u1ed5 ch\u1ee9c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Data Driven t\u0103ng 23% hi\u1ec7u qu\u1ea3 kinh doanh so v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh t\u1eeb d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra\u00a0 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac ph\u01b0\u01a1ng ph\u00e1p Data Driven \u2013 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u2013 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu cho c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i.<\/span><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y <a href=\"https:\/\/lacviet.vn\/\">L\u1ea1c Vi\u1ec7t<\/a> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m Data Driven, l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, t\u1eebng b\u01b0\u1edbc tri\u1ec3n khai hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb t\u1eeb d\u1eef li\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/span><\/p><h2>1. Data Driven l\u00e0 g\u00ec?<\/h2><blockquote><p style=\"text-align: justify;\">\u201cData driven\u201d \u2013 hay c\u00f2n g\u1ecdi l\u00e0 h\u01b0\u1edbng d\u1eef li\u1ec7u \u2013 l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, trong \u0111\u00f3 m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh kinh nghi\u1ec7m c\u00e1 nh\u00e2n hay c\u00e1c gi\u1ea3 \u0111\u1ecbnh ch\u1ee7 quan. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh b\u00e0i b\u1ea3n h\u01a1n, ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u1edbi thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t l\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p><\/blockquote><figure id=\"attachment_43927\" aria-describedby=\"caption-attachment-43927\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-43927\" src=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-2.jpg\" alt=\"Data driven\" width=\"800\" height=\"500\" srcset=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-2.jpg 800w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-2-768x480.jpg 768w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-2-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-43927\" class=\"wp-caption-text\">Gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh th\u00f4ng qua khai th\u00e1c gi\u00e1 tr\u1ecb d\u1eef li\u1ec7u<\/figcaption><\/figure><p style=\"text-align: justify;\">M\u1ed9t doanh nghi\u1ec7p \u0111\u01b0\u1ee3c xem l\u00e0 Data driven khi h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">Thu th\u1eadp d\u1eef li\u1ec7u li\u00ean t\u1ee5c t\u1eeb c\u00e1c \u0111i\u1ec3m ch\u1ea1m trong h\u1ec7 th\u1ed1ng: b\u00e1n h\u00e0ng, kh\u00e1ch h\u00e0ng, t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1\u2026<\/li><li aria-level=\"1\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra m\u1ed1i quan h\u1ec7, xu h\u01b0\u1edbng, nguy\u00ean nh\u00e2n c\u1ee7a v\u1ea5n \u0111\u1ec1<\/li><li aria-level=\"1\">Ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng s\u1ed1 li\u1ec7u, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn ho\u1eb7c suy \u0111o\u00e1n<\/li><\/ul><p style=\"text-align: justify;\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p ph\u1ea3i c\u00f3 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p hay d\u00f9ng AI \u1edf m\u1ee9c cao. Ngay c\u1ea3 nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u nh\u01b0 t\u1ed5ng h\u1ee3p b\u00e1o c\u00e1o t\u1eeb file Excel theo tu\u1ea7n, l\u1eadp dashboard \u0111\u01a1n gi\u1ea3n theo d\u00f5i KPI, hay ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 bi\u1ec3u hi\u1ec7n r\u00f5 n\u00e9t c\u1ee7a t\u01b0 duy h\u01b0\u1edbng d\u1eef li\u1ec7u.<\/p><h2 style=\"text-align: justify;\">2. V\u00ec sao doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n m\u00ecnh theo h\u01b0\u1edbng Data driven?<\/h2><p style=\"text-align: justify;\">Trong m\u1ed9t th\u1eddi gian d\u00e0i, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u2013 \u0111\u1eb7c bi\u1ec7t l\u00e0 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u2013 \u0111\u00e3 quen v\u1edbi vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u00e1 nh\u00e2n ho\u1eb7c c\u1ea3m t\u00ednh c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh. D\u00f9 \u0111i\u1ec1u n\u00e0y \u0111\u00f4i khi mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong ng\u1eafn h\u1ea1n nh\u01b0ng khi th\u1ecb tr\u01b0\u1eddng tr\u1edf n\u00ean bi\u1ebfn \u0111\u1ed9ng, h\u00e0nh vi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i nhanh ch\u00f3ng, c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t th\u00ec nh\u1eefng quy\u1ebft \u0111\u1ecbnh thi\u1ebfu d\u1eef li\u1ec7u h\u1ed7 tr\u1ee3 d\u1ec5 d\u1eabn \u0111\u1ebfn h\u1ec7 qu\u1ea3 nghi\u00eam tr\u1ecdng: \u0111\u1ea7u t\u01b0 sai h\u01b0\u1edbng, l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch, ch\u1eadm ph\u1ea3n \u1ee9ng v\u1edbi r\u1ee7i ro v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n.<\/p><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-43931\" style=\"text-align: center;\" src=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-6.png\" alt=\"Data driven\" width=\"800\" height=\"500\" srcset=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-6.png 800w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-6-768x480.png 768w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-6-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh \u0111\u00f3, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng th\u1eddi th\u01b0\u1ee3ng m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng c\u00f2n. Doanh nghi\u1ec7p ng\u00e0y nay c\u1ea7n ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n, ch\u00ednh x\u00e1c h\u01a1n c\u00f3 c\u01a1 s\u1edf r\u00f5 r\u00e0ng h\u01a1n b\u1edfi v\u00ec ch\u1ec9 m\u1ed9t sai l\u1ea7m nh\u1ecf v\u1ec1 gi\u00e1, s\u1ea3n l\u01b0\u1ee3ng hay th\u1ecb tr\u01b0\u1eddng c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn to\u00e0n b\u1ed9 k\u1ebf ho\u1ea1ch kinh doanh b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p><p style=\"text-align: justify;\">Kh\u00e1i ni\u1ec7m &#8220;Data is the new oil&#8221; (D\u1eef li\u1ec7u l\u00e0 t\u00e0i nguy\u00ean qu\u00fd nh\u01b0 d\u1ea7u m\u1ecf) kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u n\u00f3i h\u00ecnh t\u01b0\u1ee3ng. Trong n\u1ec1n kinh t\u1ebf s\u1ed1, d\u1eef li\u1ec7u ch\u00ednh l\u00e0 nhi\u00ean li\u1ec7u cho \u0111\u1ed5i m\u1edbi, kim ch\u1ec9 nam cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng cho t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng. C\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi nh\u01b0 Amazon, Google, Unilever hay P&amp;G \u0111\u1ec1u \u0111\u00e3 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u1ec3 v\u1eadn h\u00e0nh m\u00e0 c\u00f2n \u0111\u1ec3 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng.<\/p><p style=\"text-align: justify;\">Ngay t\u1ea1i Vi\u1ec7t Nam, kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i: t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng dashboard \u0111\u1ec3 theo d\u00f5i doanh s\u1ed1 h\u1eb1ng ng\u00e0y, \u0111\u1ebfn \u1ee9ng d\u1ee5ng AI ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y kh\u00f4ng ch\u1ec9 s\u1ed1ng s\u00f3t qua kh\u1ee7ng ho\u1ea3ng, m\u00e0 c\u00f2n t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng nh\u1edd kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng linh ho\u1ea1t d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p><p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, trong k\u1ef7 nguy\u00ean m\u00e0 m\u1ecdi h\u00e0nh vi \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1ed1 h\u00f3a, m\u1ecdi t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u \u0111\u1ec3 l\u1ea1i d\u1ea5u v\u1ebft d\u1eef li\u1ec7u th\u00ec doanh nghi\u1ec7p n\u00e0o bi\u1ebft t\u1eadn d\u1ee5ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, doanh nghi\u1ec7p \u0111\u00f3 s\u1ebd c\u00f3 l\u1ee3i th\u1ebf v\u01b0\u1ee3t tr\u1ed9i c\u1ea3 v\u1ec1 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh l\u1eabn kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p><figure id=\"attachment_43928\" aria-describedby=\"caption-attachment-43928\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-43928\" src=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-3.jpg\" alt=\"Data driven\" width=\"800\" height=\"500\" srcset=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-3.jpg 800w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-3-768x480.jpg 768w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-3-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-43928\" class=\"wp-caption-text\">Gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/figcaption><\/figure><h2 style=\"text-align: justify;\">3. C\u00e1c c\u1ea5p \u0111\u1ed9 Data driven trong doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i<\/h2><p style=\"text-align: justify;\">Chuy\u1ec3n \u0111\u1ed5i sang m\u00f4 h\u00ecnh doanh nghi\u1ec7p Data driven kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt trong m\u1ed9t \u0111\u00eam, m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n theo t\u1eebng c\u1ea5p \u0111\u1ed9, t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn n\u00e2ng cao. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c c\u1ea5p \u0111\u1ed9 n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u00ecnh \u0111ang \u1edf \u0111\u00e2u, c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 ti\u1ebfn xa h\u01a1n, v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang ch\u1ed7 \u2013 \u0111\u00fang th\u1eddi \u0111i\u1ec3m.<\/p><p style=\"text-align: justify;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 c\u1ea5p \u0111\u1ed9 ch\u00ednh c\u1ee7a Data-driven cho doanh nghi\u1ec7p<\/p><h3 style=\"text-align: justify;\">3.1. C\u1ea5p \u0111\u1ed9 1: Data Collection \u2013 Thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/h3><p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 n\u1ec1n t\u1ea3ng \u0111\u1ea7u ti\u00ean trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng doanh nghi\u1ec7p Data driven. Thay v\u00ec \u0111\u1ec3 th\u00f4ng tin n\u1eb1m r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u n\u01a1i nh\u01b0 s\u1ed5 s\u00e1ch, email, file Excel ri\u00eang l\u1ebb, doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u thu th\u1eadp l\u01b0u tr\u1eef d\u1eef li\u1ec7u c\u00f3 h\u1ec7 th\u1ed1ng, theo \u0111\u1ecbnh d\u1ea1ng d\u1ec5 truy xu\u1ea5t, d\u1ec5 ph\u00e2n lo\u1ea1i, s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng khi c\u1ea7n.<\/p><p style=\"text-align: justify;\">V\u00ed d\u1ee5: M\u1ed9t c\u00f4ng ty ph\u00e2n ph\u1ed1i h\u00e0ng ti\u00eau d\u00f9ng quy m\u00f4 nh\u1ecf tr\u01b0\u1edbc \u0111\u00e2y th\u01b0\u1eddng ghi ch\u00e9p \u0111\u01a1n h\u00e0ng b\u1eb1ng tay, l\u01b0u file Excel ri\u00eang cho t\u1eebng kh\u00e1ch, d\u1eef li\u1ec7u v\u1ec1 t\u1ed3n kho \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean c\u1eadp nh\u1eadt th\u1ee7 c\u00f4ng m\u1ed7i tu\u1ea7n. Khi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng c\u00f3 ch\u1ee9c n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01a1n h\u00e0ng theo th\u1eddi gian th\u1ef1c, h\u1ecd \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i t\u1eeb vi\u1ec7c \u201cc\u00f3 d\u1eef li\u1ec7u nh\u01b0ng kh\u00f4ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c\u201d sang \u201cc\u00f3 h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u r\u00f5 r\u00e0ng, t\u1eadp trung\u201d.<\/p><p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">Gi\u1ea3m r\u1ee7i ro th\u1ea5t tho\u00e1t d\u1eef li\u1ec7u: Khi th\u00f4ng tin \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef t\u1eadp trung, doanh nghi\u1ec7p kh\u00f4ng c\u00f2n lo b\u1ecb m\u1ea5t d\u1eef li\u1ec7u do m\u00e1y t\u00ednh h\u1ecfng, email th\u1ea5t l\u1ea1c ho\u1eb7c nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c.<\/li><li aria-level=\"1\">Ti\u1ebft ki\u1ec7m th\u1eddi gian t\u1ed5ng h\u1ee3p: C\u00e1c b\u1ed9 ph\u1eadn k\u1ebf to\u00e1n, kinh doanh ho\u1eb7c kho kh\u00f4ng c\u1ea7n \u201cl\u1ee5c tung\u201d c\u00e1c file c\u0169 \u0111\u1ec3 l\u1ea5y s\u1ed1 li\u1ec7u v\u00ec d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u s\u1eb5n, c\u00f3 th\u1ec3 xu\u1ea5t b\u00e1o c\u00e1o b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/li><li aria-level=\"1\">T\u1ea1o n\u1ec1n t\u1ea3ng cho c\u00e1c c\u1ea5p \u0111\u1ed9 cao h\u01a1n: Mu\u1ed1n ph\u00e2n t\u00edch hay d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c, \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft l\u00e0 d\u1eef li\u1ec7u ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7, s\u1ea1ch v\u00e0 c\u00f3 t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u nh\u01b0ng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n trong chi\u1ebfn l\u01b0\u1ee3c Data driven.<\/li><\/ul><h3 style=\"text-align: justify;\">3.2. C\u1ea5p \u0111\u1ed9 2: Data Analytics \u2013 Ph\u00e2n t\u00edch b\u00e1o c\u00e1o th\u1ee7 c\u00f4ng<\/h3><p style=\"text-align: justify;\">Khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c h\u1ee3p l\u00fd, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u \u0111\u1ec3 hi\u1ec3u hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng. \u1ede c\u1ea5p \u0111\u1ed9 n\u00e0y, d\u1eef li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1eed l\u00fd th\u1ee7 c\u00f4ng b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn nh\u01b0 Excel, Google Sheets ho\u1eb7c ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n c\u01a1 b\u1ea3n.<\/p><p style=\"text-align: justify;\">V\u00ed d\u1ee5: M\u1ed9t ph\u00f2ng kinh doanh l\u1eadp b\u00e1o c\u00e1o doanh thu h\u00e0ng tu\u1ea7n b\u1eb1ng c\u00e1ch l\u1ecdc d\u1eef li\u1ec7u b\u00e1n h\u00e0ng theo t\u1eebng khu v\u1ef1c v\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m. Nh\u1edd \u0111\u00f3, h\u1ecd nh\u1eadn ra r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m gi\u00e1 trung b\u00ecnh b\u00e1n ch\u1ea1y h\u01a1n v\u00e0o gi\u1eefa th\u00e1ng, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p mua h\u00e0ng v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n cao h\u01a1n h\u1eb3n so v\u1edbi kh\u00e1ch l\u1ebb.<\/p><p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">Ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng r\u00f5 r\u00e0ng h\u01a1n: Thay v\u00ec nh\u00ecn d\u1eef li\u1ec7u r\u1eddi r\u1ea1c, vi\u1ec7c t\u1ed5ng h\u1ee3p gi\u00fap nh\u1eadn ra m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng, chu k\u1ef3 b\u00e1n h\u00e0ng, bi\u1ebfn \u0111\u1ed9ng theo th\u1eddi gian.<\/li><li aria-level=\"1\">T\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng s\u1edbm h\u01a1n: Khi nh\u1eadn th\u1ea5y nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng k\u00e9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1, khuy\u1ebfn m\u00e3i ho\u1eb7c ph\u00e2n b\u1ed5 l\u1ea1i ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3.<\/li><li aria-level=\"1\">G\u1eafn d\u1eef li\u1ec7u v\u1edbi ra quy\u1ebft \u0111\u1ecbnh: \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd chuy\u1ec3n t\u1eeb \u201ct\u00f4i ngh\u0129 r\u1eb1ng\u201d sang \u201cd\u1eef li\u1ec7u cho th\u1ea5y r\u1eb1ng\u201d. D\u00f9 v\u1eabn c\u00f2n th\u1ee7 c\u00f4ng nh\u01b0ng t\u01b0 duy h\u01b0\u1edbng d\u1eef li\u1ec7u b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh v\u00e0 lan t\u1ecfa.<\/li><\/ul><h3 style=\"text-align: justify;\">3.3. C\u1ea5p \u0111\u1ed9 3: Data Automation \u2013 T\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u00e2n t\u00edch d\u1ef1 b\u00e1o<\/h3><p style=\"text-align: justify;\">Khi doanh nghi\u1ec7p \u0111\u00e3 v\u01b0\u1ee3t qua giai \u0111o\u1ea1n thu th\u1eadp ph\u00e2n t\u00edch th\u1ee7 c\u00f4ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u1ee9ng d\u1ee5ng c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh b\u00e1o c\u00e1o, tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u v\u00e0 b\u1eaft \u0111\u1ea7u d\u1ef1 b\u00e1o xu h\u01b0\u1edbng. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u201cnh\u00ecn th\u1ea5y\u201d m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng x\u1eed l\u00fd chuy\u1ec3n h\u00f3a th\u00e0nh th\u00f4ng tin h\u00e0nh \u0111\u1ed9ng k\u1ecbp th\u1eddi.<\/p><p style=\"text-align: justify;\">V\u00ed d\u1ee5: M\u1ed9t doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t s\u1eed d\u1ee5ng Power BI \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n (dashboard) theo d\u00f5i doanh thu, t\u1ed3n kho, t\u1ef7 l\u1ec7 l\u1ed7i s\u1ea3n ph\u1ea9m theo t\u1eebng ng\u00e0y. Nh\u1edd k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kho &#8211; b\u00e1n h\u00e0ng, s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng m\u1ed7i gi\u1edd m\u00e0 kh\u00f4ng c\u1ea7n nh\u00e2n s\u1ef1 xu\u1ea5t b\u00e1o c\u00e1o.<\/p><p style=\"text-align: justify;\">Khi t\u1ef7 l\u1ec7 h\u00e0ng l\u1ed7i t\u0103ng b\u1ea5t th\u01b0\u1eddng trong tu\u1ea7n, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng g\u1eedi c\u1ea3nh b\u00e1o t\u1edbi qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1m \u0111\u1ed1c s\u1ea3n xu\u1ea5t \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh d\u00e2y chuy\u1ec1n.<\/p><p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">Ti\u1ebft ki\u1ec7m th\u1eddi gian, gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o thao t\u00e1c th\u1ee7 c\u00f4ng: Kh\u00f4ng c\u00f2n ph\u1ea3i ch\u1edd cu\u1ed1i th\u00e1ng \u0111\u1ec3 xem b\u00e1o c\u00e1o, l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh t\u1eebng gi\u1edd v\u00e0 h\u00e0nh \u0111\u1ed9ng ngay n\u1ebfu c\u1ea7n.<\/li><li aria-level=\"1\">Ra quy\u1ebft \u0111\u1ecbnh nhanh b\u00e1m s\u00e1t th\u1ef1c ti\u1ec5n: V\u1edbi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing, s\u1ea3n xu\u1ea5t hay b\u00e1n h\u00e0ng ch\u1ec9 trong v\u00f2ng m\u1ed9t bu\u1ed5i h\u1ecdp.<\/li><li aria-level=\"1\">D\u1ef1 b\u00e1o xu h\u01b0\u1edbng ch\u00ednh x\u00e1c h\u01a1n: Khi c\u00f3 l\u1ecbch s\u1eed d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u s\u1ea3n ph\u1ea9m, h\u00e0nh vi mua h\u00e0ng, ho\u1eb7c t\u00ecnh tr\u1ea1ng t\u1ed3n kho s\u1eafp t\u1edbi \u2013 t\u1eeb \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t ho\u1eb7c nh\u1eadp h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li><li aria-level=\"1\">Gi\u1ea3m r\u1ee7i ro trong qu\u1ea3n tr\u1ecb: C\u00e1c c\u1ea3nh b\u00e1o t\u1ef1 \u0111\u1ed9ng (v\u00ed d\u1ee5: chi ph\u00ed v\u01b0\u1ee3t m\u1ee9c, doanh thu s\u1ee5t gi\u1ea3m, h\u00e0ng t\u1ed3n cao b\u1ea5t th\u01b0\u1eddng) gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd kh\u00f4ng b\u1ecf s\u00f3t nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n.<\/li><\/ul><h3 style=\"text-align: justify;\">3.4. C\u1ea5p \u0111\u1ed9 4: Data Culture \u2013 V\u0103n h\u00f3a d\u1eef li\u1ec7u \u1edf m\u1ecdi c\u1ea5p<\/h3><p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t trong h\u00e0nh tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i Data driven. T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, d\u1eef li\u1ec7u kh\u00f4ng c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 d\u00e0nh ri\u00eang cho m\u1ed9t b\u1ed9 ph\u1eadn IT hay t\u00e0i ch\u00ednh m\u00e0 tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a v\u1eadn h\u00e0nh c\u1ee7a to\u00e0n doanh nghi\u1ec7p. M\u1ecdi c\u1ea5p \u0111\u1ed9 \u2013 t\u1eeb nh\u00e2n vi\u00ean \u0111\u1ebfn qu\u1ea3n l\u00fd \u2013 \u0111\u1ec1u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u nh\u01b0 m\u1ed9t ph\u1ea7n trong quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh h\u00e0ng ng\u00e0y.<\/p><p style=\"text-align: justify;\">V\u00ed d\u1ee5: T\u1ea1i m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed7i b\u1ed9 ph\u1eadn c\u00f3 b\u1ed9 ch\u1ec9 s\u1ed1 ri\u00eang: marketing theo d\u00f5i chi ph\u00ed\/\u0111\u01a1n h\u00e0ng, logistics theo d\u00f5i t\u1ef7 l\u1ec7 giao \u0111\u00fang h\u1eb9n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng theo d\u00f5i m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng. M\u1ed7i tu\u1ea7n, c\u00e1c b\u1ed9 ph\u1eadn \u0111\u1ec1u tr\u00ecnh b\u00e0y b\u00e1o c\u00e1o d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng. Kh\u00f4ng c\u00f3 quy\u1ebft \u0111\u1ecbnh n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a ra n\u1ebfu kh\u00f4ng c\u00f3 s\u1ed1 li\u1ec7u \u0111i k\u00e8m.<\/p><p style=\"text-align: justify;\">Gi\u00e1 tr\u1ecb doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">T\u0103ng t\u00ednh minh b\u1ea1ch v\u00e0 tr\u00e1ch nhi\u1ec7m c\u00e1 nh\u00e2n: Khi d\u1eef li\u1ec7u l\u00e0 trung t\u00e2m, m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u c\u00f3 c\u0103n c\u1ee9 r\u00f5 r\u00e0ng. Nh\u00e2n vi\u00ean kh\u00f4ng b\u1ecb \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh m\u00e0 d\u1ef1a v\u00e0o k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf.<\/li><li aria-level=\"1\">Th\u00fac \u0111\u1ea9y c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c: C\u00e1c ph\u00f2ng ban th\u1ea5y \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n. T\u1ea1o ra v\u00f2ng ph\u1ea3n h\u1ed3i nhanh gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh linh ho\u1ea1t, th\u00edch \u1ee9ng t\u1ed1t h\u01a1n.<\/li><li aria-level=\"1\">H\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n: Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng d\u1eef li\u1ec7u \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh k\u1ebf ho\u1ea1ch 3\u20135 n\u0103m, t\u00ednh to\u00e1n l\u1ee3i nhu\u1eadn k\u1ef3 v\u1ecdng, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng ho\u1eb7c \u0111\u00e1nh gi\u00e1 r\u1ee7i ro \u0111\u1ea7u t\u01b0.<\/li><\/ul><p style=\"text-align: justify;\">T\u1ea1o n\u1ec1n t\u1ea3ng cho t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e2ng cao v\u00e0 AI: Khi d\u1eef li\u1ec7u \u0111\u00e3 th\u1ea5m v\u00e0o m\u1ecdi quy tr\u00ecnh, vi\u1ec7c tri\u1ec3n khai c\u00e1c gi\u1ea3i ph\u00e1p nh\u01b0 ph\u00e2n t\u00edch n\u00e2ng cao, AI &#8211; machine learning s\u1ebd tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n.<\/p><h2>4. C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai \u00e1p d\u1ee5ng Data-Driven cho doanh nghi\u1ec7p<\/h2><p>Vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p h\u01b0\u1edbng d\u1eef li\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7, m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh thay \u0111\u1ed5i t\u1eeb t\u01b0 duy \u0111\u1ebfn v\u1eadn h\u00e0nh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh 5 b\u01b0\u1edbc tri\u1ec3n khai Data driven \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam quy m\u00f4 v\u1eeba v\u00e0 nh\u1ecf \u0111ang b\u1eaft \u0111\u1ea7u chuy\u1ec3n \u0111\u1ed5i.<\/p><h3 style=\"text-align: justify;\" data-start=\"394\" data-end=\"444\">B\u01b0\u1edbc 1: X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng thu th\u1eadp d\u1eef li\u1ec7u<\/h3><p style=\"text-align: justify;\" data-start=\"446\" data-end=\"587\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1eb7t n\u1ec1n m\u00f3ng. Doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai c\u00e1c h\u1ec7 th\u1ed1ng c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp ghi nh\u1eadn d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, bao g\u1ed3m:<\/p><ul><li data-start=\"591\" data-end=\"680\">Ph\u1ea7n m\u1ec1m CRM (qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng) \u0111\u1ec3 l\u01b0u l\u1ecbch s\u1eed t\u01b0\u01a1ng t\u00e1c, h\u00e0nh vi mua h\u00e0ng.<\/li><li data-start=\"683\" data-end=\"771\">Ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng, k\u1ebf to\u00e1n, qu\u1ea3n l\u00fd kho gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u giao d\u1ecbch v\u1eadn h\u00e0nh.<\/li><li data-start=\"774\" data-end=\"867\">Thi\u1ebft b\u1ecb IoT ho\u1eb7c c\u1ea3m bi\u1ebfn n\u1ebfu doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t, logistics.<\/li><\/ul><p style=\"text-align: justify;\" data-start=\"869\" data-end=\"1112\">Thay v\u00ec ch\u1ec9 bi\u1ebft \u201cdoanh thu h\u00f4m nay l\u00e0 bao nhi\u00eau\u201d, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 doanh thu \u0111\u1ebfn t\u1eeb \u0111\u00e2u, kh\u00e1ch n\u00e0o mang l\u1ea1i gi\u00e1 tr\u1ecb cao, s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang t\u0103ng tr\u01b0\u1edfng hay ch\u1eefng l\u1ea1i, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n.<\/p><h3 style=\"text-align: justify;\" data-start=\"1119\" data-end=\"1173\">B\u01b0\u1edbc 2: Chu\u1ea9n h\u00f3a &#8211; l\u01b0u tr\u1eef d\u1eef li\u1ec7u t\u1eadp trung<\/h3><p style=\"text-align: justify;\" data-start=\"1175\" data-end=\"1398\">Khi \u0111\u00e3 c\u00f3 nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u1ea7n th\u1ed1ng nh\u1ea5t c\u00e1ch l\u01b0u tr\u1eef \u0111\u1ec3 tr\u00e1nh d\u1eef li\u1ec7u b\u1ecb ph\u00e2n m\u1ea3nh, tr\u00f9ng l\u1eb7p ho\u1eb7c thi\u1ebfu nh\u1ea5t qu\u00e1n. L\u00fac n\u00e0y, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t kho d\u1eef li\u1ec7u t\u1eadp trung (data warehouse) l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p><p style=\"text-align: justify;\" data-start=\"1400\" data-end=\"1615\">\u0110i\u1ec1u n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ea7u t\u01b0 ph\u1ee9c t\u1ea1p. V\u1edbi doanh nghi\u1ec7p v\u1eeba, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef d\u00f9ng chung nh\u01b0 Google BigQuery, Microsoft SQL Server ho\u1eb7c m\u1ed9t h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111\u1ed3ng b\u1ed9.<\/p><p style=\"text-align: justify;\" data-start=\"1617\" data-end=\"1844\">To\u00e0n b\u1ed9 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u201cgom v\u1ec1 m\u1ed9t ch\u1ed7\u201d gi\u00fap c\u00e1c ph\u00f2ng ban kh\u00f4ng c\u00f2n tranh c\u00e3i v\u00ec s\u1ed1 li\u1ec7u l\u1ec7ch nhau. Ban l\u00e3nh \u0111\u1ea1o c\u0169ng d\u1ec5 d\u00e0ng truy xu\u1ea5t ki\u1ec3m tra s\u1ed1 li\u1ec7u khi c\u1ea7n m\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e2n s\u1ef1 k\u1ef9 thu\u1eadt.<\/p><h3 style=\"text-align: justify;\" data-start=\"1851\" data-end=\"1893\">B\u01b0\u1edbc 3: \u1ee8ng d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch<\/h3><p style=\"text-align: justify;\" data-start=\"1895\" data-end=\"2078\">Sau khi \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u s\u1ea1ch &#8211; t\u1eadp trung, doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e1t hi\u1ec7n xu h\u01b0\u1edbng, \u0111i\u1ec3m b\u1ea5t th\u01b0\u1eddng, ho\u1eb7c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng.<\/p><p style=\"text-align: justify;\" data-start=\"2080\" data-end=\"2119\">M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn, d\u1ec5 tri\u1ec3n khai:<\/p><ul><li data-start=\"2122\" data-end=\"2183\">Power BI (ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p \u0111\u00e3 d\u00f9ng Microsoft 365)<\/li><li data-start=\"2186\" data-end=\"2247\">Google Looker Studio (mi\u1ec5n ph\u00ed, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi m\u1edbi)<\/li><li data-start=\"2250\" data-end=\"2308\">Tableau (ph\u00e2n t\u00edch n\u00e2ng cao, ph\u00f9 h\u1ee3p doanh nghi\u1ec7p l\u1edbn)<\/li><\/ul><p style=\"text-align: justify;\" data-start=\"2310\" data-end=\"2542\">Qu\u1ea3n l\u00fd kh\u00f4ng c\u00f2n ph\u1ea3i \u0111\u1ee3i b\u00e1o c\u00e1o cu\u1ed1i th\u00e1ng. M\u1ecdi ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 doanh thu, hi\u1ec7u su\u1ea5t nh\u00e2n vi\u00ean, chi ph\u00ed marketing\u2026 \u0111\u1ec1u hi\u1ec3n th\u1ecb real-time tr\u00ean dashboard gi\u00fap ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00ednh x\u00e1c h\u01a1n.<\/p><h3 style=\"text-align: justify;\" data-start=\"2549\" data-end=\"2599\">B\u01b0\u1edbc 4: \u0110\u00e0o t\u1ea1o t\u01b0 duy d\u1eef li\u1ec7u cho \u0111\u1ed9i ng\u0169<\/h3><p style=\"text-align: justify;\" data-start=\"2601\" data-end=\"2758\">C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 tri\u1ec3n khai nhanh nh\u01b0ng t\u01b0 duy d\u1eef li\u1ec7u (data mindset) m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u00fap doanh nghi\u1ec7p v\u1eadn h\u00e0nh theo m\u00f4 h\u00ecnh Data driven th\u1eadt s\u1ef1.<\/p><p style=\"text-align: justify;\" data-start=\"2760\" data-end=\"2854\">Doanh nghi\u1ec7p c\u1ea7n t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o c\u01a1 b\u1ea3n cho \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean ch\u1ee7 ch\u1ed1t \u0111\u1ec3:<\/p><ul><li data-start=\"2857\" data-end=\"2908\">Bi\u1ebft \u0111\u1ecdc hi\u1ec3u b\u00e1o c\u00e1o, ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u c\u01a1 b\u1ea3n<\/li><li data-start=\"2911\" data-end=\"2971\">Bi\u1ebft c\u00e1ch \u0111\u1eb7t c\u00e2u h\u1ecfi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, thay v\u00ec c\u1ea3m t\u00ednh<\/li><li data-start=\"2974\" data-end=\"3037\">Hi\u1ec3u d\u1eef li\u1ec7u kh\u00f4ng ph\u1ea3i c\u1ee7a ri\u00eang ph\u00f2ng IT, m\u00e0 l\u00e0 t\u00e0i s\u1ea3n chung<\/li><\/ul><p style=\"text-align: justify;\" data-start=\"3039\" data-end=\"3229\">Khi t\u1eebng ph\u00f2ng ban \u0111\u1ec1u bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u, \u0111\u1ec1 xu\u1ea5t t\u1eeb nh\u00e2n vi\u00ean s\u1ebd c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c cao h\u01a1n, \u0111\u1ed3ng th\u1eddi tinh th\u1ea7n c\u1ea3i ti\u1ebfn c\u0169ng lan t\u1ecfa m\u1ea1nh m\u1ebd trong t\u1ed5 ch\u1ee9c.<\/p><h3 style=\"text-align: justify;\" data-start=\"3236\" data-end=\"3291\">B\u01b0\u1edbc 5: \u0110\u1eb7t KPI, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i<\/h3><p style=\"text-align: justify;\" data-start=\"3293\" data-end=\"3443\">M\u1ed9t h\u1ec7 th\u1ed1ng Data driven hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00f3 c\u01a1 ch\u1ebf \u0111\u00e1nh gi\u00e1 minh b\u1ea1ch. Doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng b\u1ed9 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, v\u00ed d\u1ee5:<\/p><ul><li data-start=\"3447\" data-end=\"3485\">T\u1ef7 l\u1ec7 \u0111\u01a1n h\u00e0ng \u0111\u00fang h\u1eb9n theo t\u1eebng tu\u1ea7n<\/li><li data-start=\"3488\" data-end=\"3516\">Chi ph\u00ed marketing \/ \u0111\u01a1n h\u00e0ng<\/li><li data-start=\"3519\" data-end=\"3559\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo t\u1eebng k\u00eanh b\u00e1n h\u00e0ng<\/li><li data-start=\"3562\" data-end=\"3598\">Th\u1eddi gian x\u1eed l\u00fd khi\u1ebfu n\u1ea1i kh\u00e1ch h\u00e0ng<\/li><\/ul><p style=\"text-align: justify;\" data-start=\"3600\" data-end=\"3742\">\u0110\u1ed3ng th\u1eddi, c\u00f3 th\u1ec3 theo d\u00f5i t\u1ed1c \u0111\u1ed9 truy c\u1eadp dashboard, s\u1ed1 l\u1ea7n s\u1eed d\u1ee5ng d\u1eef li\u1ec7u trong h\u1ecdp nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 \u201cth\u1ea5m\u201d c\u1ee7a v\u0103n h\u00f3a d\u1eef li\u1ec7u. Gi\u00fap doanh nghi\u1ec7p bi\u1ebft r\u00f5 m\u00ecnh \u0111ang \u1edf \u0111\u00e2u trong h\u00e0nh tr\u00ecnh Data driven, b\u1ed9 ph\u1eadn n\u00e0o \u0111\u00e3 th\u1ef1c h\u00e0nh t\u1ed1t v\u00e0 \u0111\u00e2u l\u00e0 kh\u00e2u c\u1ea7n c\u1ea3i ti\u1ebfn.<\/p><h2>5. C\u00e1c c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh tr\u00ean d\u1eef li\u1ec7u<\/h2><h3>5.1 Google Analytics: \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing<\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/developers.google.com\/analytics\" target=\"_blank\" rel=\"nofollow noopener\">Google Analytics<\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u1ea1nh m\u1ebd, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean website, t\u1eeb \u0111\u00f3 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1:<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">Ngu\u1ed3n l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp:<span style=\"font-weight: 400;\"> Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb \u0111\u00e2u (SEO, qu\u1ea3ng c\u00e1o, m\u1ea1ng x\u00e3 h\u1ed9i).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng:<span style=\"font-weight: 400;\"> Th\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 tho\u00e1t, c\u00e1c trang \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Chuy\u1ec3n \u0111\u1ed5i:<span style=\"font-weight: 400;\"> Theo d\u00f5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb khi truy c\u1eadp \u0111\u1ebfn l\u00fac mua h\u00e0ng.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><strong>L\u1ee3i \u00edch n\u1ed5i b\u1eadt:<\/strong><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch marketing b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean xu h\u01b0\u1edbng h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/span><\/li><\/ul><figure id=\"attachment_43929\" aria-describedby=\"caption-attachment-43929\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43929\" src=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-4.jpg\" alt=\"Data driven\" width=\"800\" height=\"500\" srcset=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-4.jpg 800w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-4-768x480.jpg 768w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-4-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-43929\" class=\"wp-caption-text\">Google Analytics l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3<\/figcaption><\/figure><h3>5.2 Tableau: Tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u<\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tableau l\u00e0 c\u00f4ng c\u1ee5 h\u00e0ng \u0111\u1ea7u trong vi\u1ec7c tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u, gi\u00fap bi\u1ebfn con s\u1ed1 kh\u00f4 khan th\u00e0nh bi\u1ec3u \u0111\u1ed3, b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n d\u1ec5 hi\u1ec3u, sinh \u0111\u1ed9ng.<\/span><\/p><p style=\"text-align: justify;\"><b>C\u00e1c t\u00ednh n\u0103ng ch\u00ednh:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o bi\u1ec3u \u0111\u1ed3, \u0111\u1ed3 th\u1ecb, dashboard tr\u1ef1c quan trong th\u1eddi gian th\u1ef1c.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 k\u00e9o th\u1ea3, d\u1ec5 s\u1eed d\u1ee5ng ngay c\u1ea3 v\u1edbi ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean v\u1ec1 d\u1eef li\u1ec7u.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>L\u1ee3i \u00edch n\u1ed5i b\u1eadt:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng hi\u1ec7u qu\u1ea3 ph\u00e2n t\u00edch nh\u1edd tr\u1ef1c quan h\u00f3a d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00fap l\u00e3nh \u0111\u1ea1o nhanh ch\u00f3ng n\u1eafm b\u1eaft th\u00f4ng tin, ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/li><\/ul><h3>5.3 Power BI: T\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u to\u00e0n di\u1ec7n<\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Power BI l\u00e0 c\u00f4ng c\u1ee5 c\u1ee7a Microsoft \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, cung c\u1ea5p c\u00e1i nh\u00ecn t\u1ed5ng quan to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p.<\/span><\/p><p style=\"text-align: justify;\"><b>C\u00e1c t\u00ednh n\u0103ng ch\u00ednh:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi h\u1ec7 sinh th\u00e1i Microsoft (Excel, Azure).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p v\u1edbi t\u00ednh n\u0103ng AI t\u00edch h\u1ee3p.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o b\u00e1o c\u00e1o \u0111\u1ed9ng v\u1edbi kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>L\u1ee3i \u00edch n\u1ed5i b\u1eadt:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u01b0a ra c\u00e1c ph\u00e2n t\u00edch chi ti\u1ebft, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng kinh doanh.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t doanh nghi\u1ec7p.<\/span><\/li><\/ul><figure id=\"attachment_43930\" aria-describedby=\"caption-attachment-43930\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43930\" src=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-5.jpg\" alt=\"Data driven\" width=\"800\" height=\"500\" srcset=\"https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-5.jpg 800w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-5-768x480.jpg 768w, https:\/\/lacviet.vn\/wp-content\/uploads\/2025\/02\/data-driven-5-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-43930\" class=\"wp-caption-text\">Power BI l\u00e0 c\u00f4ng c\u1ee5 c\u1ee7a Microsoft \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kinh doanh<\/figcaption><\/figure><h3>5.4. AI v\u00e0 Machine Learning<\/h3><p><span style=\"font-weight: 400;\">Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb <\/span><i><span style=\"font-weight: 400;\">PwC<\/span><\/i><span style=\"font-weight: 400;\"> (2023), doanh nghi\u1ec7p s\u1eed d\u1ee5ng AI \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t doanh thu cao h\u01a1n 21% so v\u1edbi doanh nghi\u1ec7p kh\u00f4ng \u00e1p d\u1ee5ng.<\/span><\/p><p style=\"text-align: justify;\"><b>T\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn: <\/b><span style=\"font-weight: 400;\">AI v\u00e0 Machine Learning \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u1eed l\u00fd ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn (<\/span><i><span style=\"font-weight: 400;\">Big Data<\/span><\/i><span style=\"font-weight: 400;\">). C\u00e1c thu\u1eadt to\u00e1n t\u1ef1 \u0111\u1ed9ng h\u1ecdc t\u1eeb d\u1eef li\u1ec7u gi\u00fap gi\u1ea3m thi\u1ec3u th\u1eddi gian ph\u00e2n t\u00edch t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/span><\/p><p style=\"text-align: justify;\"><b>\u1ee8ng d\u1ee5ng c\u1ee5 th\u1ec3:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">Ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng:<span style=\"font-weight: 400;\"> AI ph\u00e1t hi\u1ec7n c\u00e1c m\u1eabu h\u00e0nh vi mua s\u1eafm, d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u trong t\u01b0\u01a1ng lai.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng:<span style=\"font-weight: 400;\"> Machine Learning d\u1ef1 \u0111o\u00e1n thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">T\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh:<span style=\"font-weight: 400;\"> AI t\u1ef1 \u0111\u1ed9ng h\u00f3a t\u00e1c v\u1ee5 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, ti\u1ebft ki\u1ec7m th\u1eddi gian ngu\u1ed3n l\u1ef1c.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>AI d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng kinh doanh t\u01b0\u01a1ng lai ch\u00ednh x\u00e1c h\u01a1n: <\/b><span style=\"font-weight: 400;\">AI kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ph\u00e2n t\u00edch m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong l\u0129nh v\u1ef1c nh\u01b0 t\u00e0i ch\u00ednh, marketing, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng.<\/span><\/p><p style=\"text-align: justify;\"><b>C\u00e1c l\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">T\u00e0i ch\u00ednh:<span style=\"font-weight: 400;\"> AI d\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng gi\u00e1 c\u1ed5 phi\u1ebfu ho\u1eb7c r\u1ee7i ro t\u00edn d\u1ee5ng.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Marketing:<span style=\"font-weight: 400;\"> AI x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Chu\u1ed7i cung \u1ee9ng:<span style=\"font-weight: 400;\"> Machine Learning d\u1ef1 \u0111o\u00e1n nhu c\u1ea7u s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ed3n kho.<\/span><\/li><\/ul><p style=\"text-align: center;\">\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"44166\" class=\"elementor elementor-44166 e-loop-item e-loop-item-43924 post-43924 post type-post status-publish format-standard has-post-thumbnail hentry category-du-lieu-va-ai tag-thuat-ngu-data\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-8f2ea98 e-flex e-con-boxed e-con e-parent\" data-id=\"8f2ea98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34ddd03 elementor-widget elementor-widget-text-editor\" data-id=\"34ddd03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><p style=\"color: #ec5e20;\"><b>L\u1ea1c Vi\u1ec7t Financial AI Agent gi\u1ea3i quy\u1ebft c\u00e1c &#8220;n\u1ed7i lo&#8221; c\u1ee7a doanh nghi\u1ec7p<\/b><\/p><p><b>\u0110\u1ed1i v\u1edbi ph\u00f2ng k\u1ebf to\u00e1n:<\/b><\/p><ul><li>Gi\u1ea3m t\u1ea3i c\u00f4ng vi\u1ec7c x\u1eed l\u00fd b\u00e1o c\u00e1o cu\u1ed1i k\u1ef3 nh\u01b0 t\u1ed5ng k\u1ebft, quy\u1ebft to\u00e1n thu\u1ebf, l\u1eadp ng\u00e2n s\u00e1ch.<\/li><li>T\u1ef1 \u0111\u1ed9ng t\u1ea1o c\u00e1c b\u00e1o c\u00e1o d\u00f2ng ti\u1ec1n, thu h\u1ed3i c\u00f4ng n\u1ee3, b\u00e1o c\u00e1o t\u00e0i ch\u00ednh chi ti\u1ebft trong th\u1eddi gian ng\u1eafn.<\/li><\/ul><p><b>\u0110\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o:<\/b><\/p><ul><li>Cung c\u1ea5p b\u1ee9c tranh t\u00e0i ch\u00ednh to\u00e0n di\u1ec7n theo th\u1eddi gian th\u1ef1c, gi\u00fap ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng.<\/li><li>H\u1ed7 tr\u1ee3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc t\u1ee9c th\u00ec v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh, cung c\u1ea5p d\u1ef1 b\u00e1o chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh m\u00e0 kh\u00f4ng c\u1ea7n ch\u1edd \u0111\u1ee3i t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan.<\/li><li>C\u1ea3nh b\u00e1o r\u1ee7i ro t\u00e0i ch\u00ednh, g\u1ee3i \u00fd\u00a0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c.<\/li><\/ul><div id=\"tuvan\" class=\"elementor-menu-anchor\">\u00a0<\/div><p><a href=\"https:\/\/lacviet.vn\/lac-viet-financial-ai-agent\/?utm_source=Blog-data-analytics&amp;utm_medium=content-sp\"><b>Financial AI Agent<\/b><\/a> c\u1ee7a L\u1ea1c Vi\u1ec7t kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u00e0i ch\u00ednh m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tr\u1ee3 l\u00fd th\u00f4ng minh, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5, qu\u1ea3n l\u00fd \u201cs\u1ee9c kh\u1ecfe\u201d t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. V\u1edbi kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a, ph\u00e2n t\u00edch chuy\u00ean s\u00e2u, c\u1eadp nh\u1eadt real-time, \u0111\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p l\u00fd t\u01b0\u1edfng \u0111\u1ec3 doanh nghi\u1ec7p Vi\u1ec7t Nam t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh, t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p><p style=\"text-align: center;\"><span style=\"color: #ec5e20;\"><strong>\u0110\u0102NG K\u00dd T\u01af V\u1ea4N V\u00c0 DEMO<\/strong><\/span><\/p><p><div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_22_container\" data-token=\"6204a3f706ce9e31538a26a28afbd848\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_financial-ai-agent\" data-token=\"6204a3f706ce9e31538a26a28afbd848\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">\u0110\u0103ng k\u00fd gi\u1ea3i ph\u00e1p Financial AI Agent<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"22\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_22\" id=\"frm_hide_fields_22\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"financial-ai-agent\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_22\" name=\"frm_submit_entry_22\" value=\"b27d9342ee\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/43924\" \/><div id=\"frm_field_168_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm12 frm_first\">\r\n    <label for=\"field_k597l742\" id=\"field_k597l742_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_k597l742\" name=\"item_meta[168]\" value=\"\"  placeholder=\"H\u1ecd v\u00e0 t\u00ean*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_169_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_k7d4c742\" id=\"field_k7d4c742_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"tel\" id=\"field_k7d4c742\" name=\"item_meta[169]\" value=\"\"  placeholder=\"S\u1ed1 \u0111i\u1ec7n tho\u1ea1i*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\" pattern=\"((\\+\\d{1,3}(-|.| )?\\(?\\d\\)?(-| |.)?\\d{1,5})|(\\(?\\d{2,6}\\)?))(-|.| )?(\\d{3,4})(-|.| )?(\\d{4})(( x| ext)\\d{1,5}){0,1}$\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_170_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_qnbh4742\" id=\"field_qnbh4742_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_qnbh4742\" name=\"item_meta[170]\" value=\"\"  placeholder=\"Email*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_238_container\" class=\"frm_form_field form-field  frm_top_container frm6 frm_first\">\r\n\t<label for=\"field_c6cjz\" id=\"field_c6cjz_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t\t\t<select name=\"item_meta[238]\" id=\"field_c6cjz\"  placeholder=\"Ch\u1ee9c v\u1ee5\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Ch\u1ee9c v\u1ee5<\/option><option  value=\"Ch\u1ee7 doanh nghi\u1ec7p\">Ch\u1ee7 doanh nghi\u1ec7p<\/option><option  value=\"Gi\u00e1m \u0111\u1ed1c\/Ph\u00f3 gi\u00e1m \u0111\u1ed1c\">Gi\u00e1m \u0111\u1ed1c\/Ph\u00f3 gi\u00e1m \u0111\u1ed1c<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng K\u00ea\u0301 toa\u0301n\">Tr\u01b0\u1edfng ph\u00f2ng K\u00ea\u0301 toa\u0301n<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Mua ha\u0300ng\">Tr\u01b0\u1edfng ph\u00f2ng Mua ha\u0300ng<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng IT\">Tr\u01b0\u1edfng ph\u00f2ng IT<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Nh\u00e2n s\u1ef1\">Tr\u01b0\u1edfng ph\u00f2ng Nh\u00e2n s\u1ef1<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Marketing\">Tr\u01b0\u1edfng ph\u00f2ng Marketing<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh\">Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh<\/option><option  value=\"Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n\">Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/option><option  value=\"Nh\u00e2n vi\u00ean\">Nh\u00e2n vi\u00ean<\/option><option  value=\"Kh\u00e1c\">Kh\u00e1c<\/option>\t<\/select>\n\t\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_172_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_92h0d742\" id=\"field_92h0d742_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_92h0d742\" name=\"item_meta[172]\" value=\"\"  placeholder=\"T\u00ean doanh nghi\u1ec7p\/MST*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_173_container\" class=\"frm_form_field form-field  frm_top_container frm6 frm_first\">\r\n\t<label for=\"field_tidhs2\" id=\"field_tidhs2_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t\t\t<select name=\"item_meta[173]\" id=\"field_tidhs2\"  placeholder=\"Quy m\u00f4 nh\u00e2n s\u1ef1\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Quy m\u00f4 nh\u00e2n s\u1ef1<\/option><option  value=\"Si\u00eau Nho\u0309 (&lt;20)\">Si\u00eau Nho\u0309 (&lt;20)<\/option><option  value=\"Nho\u0309 (&lt;=100)\">Nho\u0309 (&lt;=100)<\/option><option  value=\"V\u01b0\u0300a (&lt;=500)\">V\u01b0\u0300a (&lt;=500)<\/option><option  value=\"L\u01a1\u0301n (&lt;=3000)\">L\u01a1\u0301n (&lt;=3000)<\/option><option  value=\"R\u00e2\u0301t L\u01a1\u0301n (&gt;3000)\">R\u00e2\u0301t L\u01a1\u0301n (&gt;3000)<\/option>\t<\/select>\n\t\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_174_container\" class=\"frm_form_field form-field  frm_top_container frm6\">\r\n\t<label for=\"field_obq9c3\" id=\"field_obq9c3_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t\t\t<select name=\"item_meta[174]\" id=\"field_obq9c3\"  placeholder=\"Ng\u00e0nh ngh\u1ec1\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Ng\u00e0nh ngh\u1ec1<\/option><option  value=\"D\u1ecbch v\u1ee5 c\u00f4ng\">D\u1ecbch v\u1ee5 c\u00f4ng<\/option><option  value=\"T\u00e0i ch\u00ednh\/ng\u00e2n h\u00e0ng\/ba\u0309o hi\u00ea\u0309m\">T\u00e0i ch\u00ednh\/ng\u00e2n h\u00e0ng\/ba\u0309o hi\u00ea\u0309m<\/option><option  value=\"X\u00e2y d\u1ef1ng\/b\u1ea5t \u0111\u1ed9ng s\u1ea3n\">X\u00e2y d\u1ef1ng\/b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/option><option  value=\"D\u00e2\u0300u khi\u0301\/n\u01b0\u01a1\u0301c\">D\u00e2\u0300u khi\u0301\/n\u01b0\u01a1\u0301c<\/option><option  value=\"Gi\u00e1o d\u1ee5c\/\u0111\u00e0o t\u1ea1o\">Gi\u00e1o d\u1ee5c\/\u0111\u00e0o t\u1ea1o<\/option><option  value=\"B\u00e1n l\u1ebb\">B\u00e1n l\u1ebb<\/option><option  value=\"Th\u1ef1c ph\u1ea9m\/ha\u0300ng ti\u00eau du\u0300ng\">Th\u1ef1c ph\u1ea9m\/ha\u0300ng ti\u00eau du\u0300ng<\/option><option  value=\"D\u01b0\u1ee3c ph\u1ea9m\/Y t\u1ebf\/CN sinh h\u1ecdc\">D\u01b0\u1ee3c ph\u1ea9m\/Y t\u1ebf\/CN sinh h\u1ecdc<\/option><option  value=\"D\u1ec7t\/may\">D\u1ec7t\/may<\/option><option  value=\"Sa\u0309n xu\u00e2\u0301t c\u00f4ng nghi\u00ea\u0323p n\u0103\u0323ng (c\u01a1 kh\u00ed, xi m\u0103ng, the\u0323\u0301p, \u0111i\u00ea\u0323n...)\">Sa\u0309n xu\u00e2\u0301t c\u00f4ng nghi\u00ea\u0323p n\u0103\u0323ng (c\u01a1 kh\u00ed, xi m\u0103ng, the\u0323\u0301p, \u0111i\u00ea\u0323n&#8230;)<\/option><option  value=\"S\u1ea3n xu\u00e2\u0301t gi\u00e2\u0301y\/bao bi\u0300\">S\u1ea3n xu\u00e2\u0301t gi\u00e2\u0301y\/bao bi\u0300<\/option><option  value=\"Sa\u0309n xu\u00e2\u0301t kha\u0301c\">Sa\u0309n xu\u00e2\u0301t kha\u0301c<\/option><option  value=\"C\u00f4ng ngh\u1ec7 cao (CNTT, \u0111i\u00ea\u0323n t\u01b0\u0309)\">C\u00f4ng ngh\u1ec7 cao (CNTT, \u0111i\u00ea\u0323n t\u01b0\u0309)<\/option><option  value=\"Di\u0323ch vu\u0323 T\u01b0 v\u1ea5n\/HR\/k\u00ea\u0301 toa\u0301n\">Di\u0323ch vu\u0323 T\u01b0 v\u1ea5n\/HR\/k\u00ea\u0301 toa\u0301n<\/option><option  value=\"L\u00e0m \u0111\u1eb9p\/spa\/th\u1ea9m m\u1ef9\">L\u00e0m \u0111\u1eb9p\/spa\/th\u1ea9m m\u1ef9<\/option><option  value=\"V\u1eadn t\u1ea3i\/kho b\u00e3i\">V\u1eadn t\u1ea3i\/kho b\u00e3i<\/option><option  value=\"\u00d4 t\u00f4\/xe ma\u0301y\/thi\u00ea\u0301t bi\u0323\">\u00d4 t\u00f4\/xe ma\u0301y\/thi\u00ea\u0301t bi\u0323<\/option><option  value=\"Di\u0323ch vu\u0323 l\u01b0u tru\u0301\">Di\u0323ch vu\u0323 l\u01b0u tru\u0301<\/option><option  value=\"Di\u0323ch vu\u0323 \u0103n u\u00f4\u0301ng\/gia\u0309i tri\u0301\">Di\u0323ch vu\u0323 \u0103n u\u00f4\u0301ng\/gia\u0309i tri\u0301<\/option><option  value=\"D\u1ecbch v\u1ee5 th\u01b0\u01a1ng ma\u0323i kha\u0301c\">D\u1ecbch v\u1ee5 th\u01b0\u01a1ng ma\u0323i kha\u0301c<\/option><option  value=\"Kh\u00e1c\">Kh\u00e1c<\/option>\t<\/select>\n\t\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_177_container\" class=\"frm_form_field form-field  frm_none_container\">\r\n\t<label for=\"g-recaptcha-response\" id=\"field_vlud_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t<div  id=\"field_vlud\" class=\"frm-g-recaptcha\" data-sitekey=\"6LexPF8bAAAAABVTCNDuOGGhiBWMaQijt5r_RX_G\" data-size=\"normal\" data-theme=\"light\"><\/div>\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_175_container\" class=\"frm_form_field  frm_html_container form-field\"><span style=\"font-size: 12px;\"><em>B\u1eb1ng c\u00e1ch nh\u1ea5n v\u00e0o n\u00fat <strong>G\u1eedi y\u00eau c\u1ea7u<\/strong>, b\u1ea1n \u0111\u00e3 \u0111\u1ed3ng \u00fd v\u1edbi <a href=\"https:\/\/lacviet.vn\/chinh-sach-bao-ve-du-lieu-ca-nhan\/\">Ch\u00ednh s\u00e1ch b\u1ea3o m\u1eadt th\u00f4ng tin<\/a> c\u1ee7a L\u1ea1c Vi\u1ec7t.<\/em><\/span><\/div>\n<div id=\"frm_field_176_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit\" type=\"submit\"  >G\u1eedi y\u00eau c\u1ea7u<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615beca elementor-widget elementor-widget-html\" data-id=\"615beca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe width=\"800\" height=\"500\" src=\"https:\/\/www.youtube.com\/embed\/hWgoj4EzfOU?si=oAIV5mhtVVJHsDFW\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9094ef8 elementor-widget elementor-widget-html\" data-id=\"9094ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wrapper\">\n  <div class=\"box-gradient\"><strong><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/lacviet.vn\/lac-viet-financial-ai-agent\/?utm_source=Blog-data-analytics&#038;utm_medium=xem-tinh-nang\">XEM CHI TI\u1ebeT T\u00cdNH N\u0102NG L\u1ea0C VI\u1ec6T FINANCIAL AI AGENT<\/a><\/span><\/strong><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p><h2>6. Case Studies: Doanh nghi\u1ec7p th\u00e0nh c\u00f4ng v\u1edbi Data Driven<\/h2><p><strong>Amazon: C\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/strong><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Amazon s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n Machine Learning \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb l\u1ecbch s\u1eed mua s\u1eafm, l\u01b0\u1ee3t xem, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, h\u1ec7 th\u1ed1ng g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m nh\u1ea5t.<\/span><\/p><p style=\"text-align: justify;\"><b>K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">T\u0103ng 35% doanh thu:<span style=\"font-weight: 400;\"> C\u00e1c \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o doanh thu b\u00e1n h\u00e0ng c\u1ee7a Amazon.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">T\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<span style=\"font-weight: 400;\"> C\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Vi\u1ec7c hi\u1ec3u r\u00f5 nhu c\u1ea7u &#8211; h\u00e0nh vi kh\u00e1ch h\u00e0ng qua d\u1eef li\u1ec7u gi\u00fap Amazon duy tr\u00ec v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p><p><strong>Netflix: T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><\/p><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Netflix s\u1eed d\u1ee5ng d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, bao g\u1ed3m l\u1ecbch s\u1eed xem phim, th\u1eddi gian d\u1eebng l\u1ea1i, x\u1ebfp h\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ec3 x\u00e2y d\u1ef1ng thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung.<\/span><\/p><p style=\"text-align: justify;\">K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c:<\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u0103ng 25%:<span style=\"font-weight: 400;\"> Nh\u1edd v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t phim ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch ng\u01b0\u1eddi xem.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Hi\u1ec7u qu\u1ea3 n\u1ed9i dung cao h\u01a1n:<span style=\"font-weight: 400;\"> Netflix ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ea3n xu\u1ea5t phim ho\u1eb7c series d\u1ef1a tr\u00ean s\u1edf th\u00edch ph\u1ed5 bi\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li><\/ul><p style=\"text-align: justify;\">V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: <span style=\"font-weight: 400;\">Series n\u1ed5i ti\u1ebfng <\/span><i><span style=\"font-weight: 400;\">House of Cards<\/span><\/i><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t sau khi Netflix nh\u1eadn th\u1ea5y nhu c\u1ea7u l\u1edbn t\u1eeb ng\u01b0\u1eddi xem v\u1ec1 th\u1ec3 lo\u1ea1i ch\u00ednh tr\u1ecb d\u1ef1a tr\u00ean ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/span><\/p><h2>7. Nh\u1eefng th\u00e1ch th\u1ee9c khi tri\u1ec3n khai<\/h2><h3>7.1. Thi\u1ebfu k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong t\u1ed5 ch\u1ee9c<\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng r\u00e0o c\u1ea3n l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p khi tri\u1ec3n khai Data Driven l\u00e0 thi\u1ebfu \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u. Nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c:<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec3u v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u \u0111\u00fang c\u00e1ch.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0 Tableau, Power BI, ho\u1eb7c Python.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Nguy\u00ean nh\u00e2n:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thi\u1ebfu \u0111\u00e0o t\u1ea1o v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong c\u00e1c t\u1ed5 ch\u1ee9c.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean th\u01b0\u1eddng ng\u1ea1i thay \u0111\u1ed5i ho\u1eb7c ch\u01b0a quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 c\u00f4ng ngh\u1ec7 m\u1edbi.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng c\u00f3 chuy\u00ean gia d\u1eef li\u1ec7u (Data Scientist) ho\u1eb7c chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong n\u1ed9i b\u1ed9.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Gi\u1ea3i ph\u00e1p:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">\u0110\u00e0o t\u1ea1o n\u1ed9i b\u1ed9:<span style=\"font-weight: 400;\"> T\u1ed5 ch\u1ee9c kh\u00f3a h\u1ecdc chuy\u00ean s\u00e2u v\u1ec1 ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho nh\u00e2n vi\u00ean.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Thu\u00ea chuy\u00ean gia:<span style=\"font-weight: 400;\"> Tuy\u1ec3n d\u1ee5ng c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Data Driven.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n:<span style=\"font-weight: 400;\"> B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u01b0 Google Analytics ho\u1eb7c Power BI tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng sang gi\u1ea3i ph\u00e1p ph\u1ee9c t\u1ea1p h\u01a1n.<\/span><\/li><\/ul><h3>7.2. V\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ea3o m\u1eadt quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u<\/h3><p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Khi thu th\u1eadp ph\u00e2n t\u00edch d\u1eef li\u1ec7u, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn:<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">R\u00f2 r\u1ec9 d\u1eef li\u1ec7u:<span style=\"font-weight: 400;\"> D\u1eef li\u1ec7u nh\u1ea1y c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c doanh nghi\u1ec7p b\u1ecb truy c\u1eadp tr\u00e1i ph\u00e9p.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Quy\u1ec1n ri\u00eang t\u01b0:<span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c thu th\u1eadp v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u tu\u00e2n th\u1ee7\u00a0 quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt, nh\u01b0 GDPR (Ch\u00e2u \u00c2u) ho\u1eb7c Ngh\u1ecb \u0111\u1ecbnh 13\/2023\/N\u0110-CP t\u1ea1i Vi\u1ec7t Nam.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Nguy\u00ean nh\u00e2n:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ea1 t\u1ea7ng b\u1ea3o m\u1eadt y\u1ebfu, kh\u00f4ng \u0111\u1ee7 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thi\u1ebfu hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn d\u1eef li\u1ec7u.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch kh\u00f4ng \u0111\u1ea3m b\u1ea3o an to\u00e0n.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Gi\u1ea3i ph\u00e1p:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">\u0110\u1ea7u t\u01b0 v\u00e0o b\u1ea3o m\u1eadt:<span style=\"font-weight: 400;\"> X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng m\u00e3 h\u00f3a d\u1eef li\u1ec7u t\u01b0\u1eddng l\u1eeda \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u kh\u1ecfi c\u00e1c cu\u1ed9c t\u1ea5n c\u00f4ng.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">\u0110\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt:<span style=\"font-weight: 400;\"> L\u00e0m vi\u1ec7c v\u1edbi chuy\u00ean gia ph\u00e1p l\u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng quy tr\u00ecnh x\u1eed l\u00fd d\u1eef li\u1ec7u c\u1ee7a doanh nghi\u1ec7p tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh hi\u1ec7n h\u00e0nh.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Ch\u1ecdn n\u1ec1n t\u1ea3ng an to\u00e0n:<span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn b\u1ea3o m\u1eadt, nh\u01b0 AWS ho\u1eb7c Google Cloud.<\/span><\/li><\/ul><h3>7.3. \u0110\u1ea7u t\u01b0 ban \u0111\u1ea7u cao \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/h3><p style=\"text-align: justify;\"><b>Th\u00e1ch th\u1ee9c: <\/b><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf (SMEs) th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 ng\u00e2n s\u00e1ch khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai. C\u00e1c chi ph\u00ed bao g\u1ed3m:<\/span><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mua s\u1eafm c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tuy\u1ec3n d\u1ee5ng ho\u1eb7c \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00e2ng c\u1ea5p h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 l\u01b0u tr\u1eef, x\u1eed l\u00fd d\u1eef li\u1ec7u l\u1edbn.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Nguy\u00ean nh\u00e2n:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy m\u00f4 nh\u1ecf n\u00ean ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u01b0a th\u1ea5y r\u00f5 l\u1ee3i \u00edch t\u1ee9c th\u00ec t\u1eeb vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o d\u1eef li\u1ec7u.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Gi\u1ea3i ph\u00e1p:<\/b><\/p><ul style=\"text-align: justify;\"><li style=\"font-weight: 400;\" aria-level=\"1\">B\u1eaft \u0111\u1ea7u nh\u1ecf:<span style=\"font-weight: 400;\"> T\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c hai l\u0129nh v\u1ef1c kinh doanh \u0111\u1ec3 tri\u1ec3n khai tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng quy m\u00f4.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">S\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p \u0111\u00e1m m\u00e2y:<span style=\"font-weight: 400;\"> Gi\u1ea3m chi ph\u00ed h\u1ea1 t\u1ea7ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c d\u1ecbch v\u1ee5 \u0111\u00e1m m\u00e2y nh\u01b0 Google Cloud ho\u1eb7c Azure.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">T\u00ecm \u0111\u1ed1i t\u00e1c c\u00f4ng ngh\u1ec7:<span style=\"font-weight: 400;\"> H\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u1ec3 nh\u1eadn h\u1ed7 tr\u1ee3 tri\u1ec3n khai v\u00e0 v\u1eadn h\u00e0nh.<\/span><\/li><\/ul><p style=\"text-align: justify;\"><b>Data Driven<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay. Vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i n\u1eafm b\u1eaft xu h\u01b0\u1edbng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25169f2 e-con-full e-flex e-con e-child\" data-id=\"25169f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddee76f elementor-widget elementor-widget-heading\" data-id=\"ddee76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00e2u h\u1ecfi li\u00ean quan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f39056 elementor-widget elementor-widget-n-accordion\" data-id=\"4f39056\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8300\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-8300\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 1. Xu h\u01b0\u1edbng Data driven l\u00e0 g\u00ec? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8300\" class=\"elementor-element elementor-element-8f59263 e-con-full e-flex e-con e-child\" data-id=\"8f59263\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3bd1b elementor-widget elementor-widget-text-editor\" data-id=\"2a3bd1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Xu h\u01b0\u1edbng Data driven (h\u01b0\u1edbng d\u1eef li\u1ec7u) l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n trong t\u01b0 duy v\u00e0 v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p t\u1eeb c\u00e1ch ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u00e1 nh\u00e2n sang quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n bao g\u1ed3m thu th\u1eadp \u2013 x\u1eed l\u00fd \u2013 ph\u00e2n t\u00edch \u2013 \u00e1p d\u1ee5ng d\u1eef li\u1ec7u v\u00e0o m\u1ecdi c\u1ea5p \u0111\u1ed9 qu\u1ea3n tr\u1ecb.<\/p><p style=\"text-align: justify;\">Trong b\u1ed1i c\u1ea3nh kinh doanh hi\u1ec7n \u0111\u1ea1i, xu h\u01b0\u1edbng n\u00e0y th\u1ec3 hi\u1ec7n qua:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">Doanh nghi\u1ec7p \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch, dashboard th\u00f4ng minh (nh\u01b0 Power BI, Tableau).<\/li><li aria-level=\"1\">C\u00e1c quy\u1ebft \u0111\u1ecbnh t\u1eeb marketing, b\u00e1n h\u00e0ng \u0111\u1ebfn t\u00e0i ch\u00ednh \u2013 nh\u00e2n s\u1ef1 \u0111\u1ec1u \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng b\u1eb1ng d\u1eef li\u1ec7u.<\/li><li aria-level=\"1\">V\u0103n h\u00f3a d\u1eef li\u1ec7u lan t\u1ecfa kh\u1eafp t\u1ed5 ch\u1ee9c, nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 s\u1eed d\u1ee5ng s\u1ed1 li\u1ec7u l\u00e0m c\u01a1 s\u1edf cho \u0111\u1ec1 xu\u1ea5t, b\u00e1o c\u00e1o.<\/li><\/ul><p style=\"text-align: justify;\">T\u00f3m l\u1ea1i, Data driven kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng \u201cn\u00ean c\u00f3\u201d, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u201cph\u1ea3i c\u00f3\u201d \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p mu\u1ed1n c\u1ea1nh tranh trong m\u00f4i tr\u01b0\u1eddng s\u1ed1 h\u00f3a bi\u1ebfn \u0111\u1ed9ng li\u00ean t\u1ee5c.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8301\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8301\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 2. L\u1ee3i \u00edch ch\u00ednh c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng Data driven l\u00e0 g\u00ec? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8301\" class=\"elementor-element elementor-element-ff1afa7 e-con-full e-flex e-con e-child\" data-id=\"ff1afa7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87fc35 elementor-widget elementor-widget-text-editor\" data-id=\"c87fc35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Doanh nghi\u1ec7p khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh h\u01b0\u1edbng d\u1eef li\u1ec7u s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c sau:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">Ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, nhanh ch\u00f3ng h\u01a1n: Nh\u1edd c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00e1ng tin c\u1eady, l\u00e3nh \u0111\u1ea1o kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c ch\u1edd b\u00e1o c\u00e1o th\u1ee7 c\u00f4ng.<\/li><li aria-level=\"1\">T\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh: Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft theo t\u1eebng kh\u00e2u gi\u00fap nh\u1eadn di\u1ec7n l\u00e3ng ph\u00ed, ch\u1ed3ng ch\u00e9o, \u0111i\u1ec3m ngh\u1ebdn v\u00e0 c\u1ea3i ti\u1ebfn quy tr\u00ecnh k\u1ecbp th\u1eddi.<\/li><li aria-level=\"1\">Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng &#8211; th\u1ecb tr\u01b0\u1eddng: Ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng, xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li><li aria-level=\"1\">D\u1ef1 b\u00e1o xu h\u01b0\u1edbng \u2013 ph\u00f2ng ng\u1eeba r\u1ee7i ro: Khi c\u00f3 l\u1ecbch s\u1eed d\u1eef li\u1ec7u t\u1ed1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng doanh thu, chi ph\u00ed, ho\u1eb7c h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/li><\/ul><p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng v\u0103n h\u00f3a minh b\u1ea1ch, tr\u00e1ch nhi\u1ec7m: M\u1ecdi \u0111\u1ec1 xu\u1ea5t, \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1 hay ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch \u0111\u1ec1u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee5 th\u1ec3, thay v\u00ec \u00fd ki\u1ebfn ch\u1ee7 quan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8302\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8302\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><h3 class=\"e-n-accordion-item-title-text\"> 3. Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong vi\u1ec7c \u00e1p d\u1ee5ng Data driven l\u00e0 g\u00ec? <\/h3><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-8302\" class=\"elementor-element elementor-element-7296480 e-con-full e-flex e-con e-child\" data-id=\"7296480\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb5d930 elementor-widget elementor-widget-text-editor\" data-id=\"eb5d930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ngh\u1ec7 m\u00e0 l\u00e0 chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy v\u00e0 v\u0103n h\u00f3a trong t\u1ed5 ch\u1ee9c.<\/p><p style=\"text-align: justify;\">C\u1ee5 th\u1ec3:<\/p><ul style=\"text-align: justify;\"><li aria-level=\"1\">T\u01b0 duy \u201ckinh nghi\u1ec7m l\u00e0 \u0111\u1ee7\u201d v\u1eabn t\u1ed3n t\u1ea1i: Nhi\u1ec1u l\u00e3nh \u0111\u1ea1o ho\u1eb7c tr\u01b0\u1edfng b\u1ed9 ph\u1eadn l\u00e2u n\u0103m v\u1eabn tin r\u1eb1ng c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u201c\u0111\u1ee7 t\u1ed1t\u201d, n\u00ean thi\u1ebfu ni\u1ec1m tin v\u00e0o d\u1eef li\u1ec7u.<\/li><li aria-level=\"1\">D\u1eef li\u1ec7u b\u1ecb ph\u00e2n m\u1ea3nh, thi\u1ebfu nh\u1ea5t qu\u00e1n: Khi d\u1eef li\u1ec7u n\u1eb1m r\u1ea3i r\u00e1c \u1edf nhi\u1ec1u h\u1ec7 th\u1ed1ng kh\u00f4ng k\u1ebft n\u1ed1i v\u1edbi nhau (file Excel, ph\u1ea7n m\u1ec1m b\u00e1n h\u00e0ng, ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n&#8230;), vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch r\u1ea5t kh\u00f3 kh\u0103n.<\/li><li aria-level=\"1\">Thi\u1ebfu nh\u00e2n s\u1ef1 c\u00f3 n\u0103ng l\u1ef1c ph\u00e2n t\u00edch: \u0110\u1ed9i ng\u0169 v\u1eadn h\u00e0nh th\u01b0\u1eddng thi\u1ebfu k\u1ef9 n\u0103ng \u0111\u1ecdc hi\u1ec3u b\u00e1o c\u00e1o ho\u1eb7c khai th\u00e1c d\u1eef li\u1ec7u, d\u1eabn \u0111\u1ebfn l\u1ec7 thu\u1ed9c v\u00e0o IT ho\u1eb7c kh\u00f4ng s\u1eed d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng h\u1ec7 th\u1ed1ng.<\/li><\/ul><p style=\"text-align: justify;\">Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai r\u00f5 r\u00e0ng: Nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch nh\u01b0ng kh\u00f4ng x\u00e2y d\u1ef1ng quy tr\u00ecnh, KPI ho\u1eb7c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, d\u1eabn \u0111\u1ebfn vi\u1ec7c \u201cd\u1eef li\u1ec7u c\u00f3 m\u00e0 kh\u00f4ng d\u00f9ng\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Xu h\\u01b0\\u1edbng Data driven l\\u00e0 g\\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Xu h\\u01b0\\u1edbng Data driven (h\\u01b0\\u1edbng d\\u1eef li\\u1ec7u) l\\u00e0 s\\u1ef1 d\\u1ecbch chuy\\u1ec3n trong t\\u01b0 duy v\\u00e0 v\\u1eadn h\\u00e0nh c\\u1ee7a doanh nghi\\u1ec7p t\\u1eeb c\\u00e1ch ra quy\\u1ebft \\u0111\\u1ecbnh d\\u1ef1a tr\\u00ean kinh nghi\\u1ec7m c\\u00e1 nh\\u00e2n sang quy\\u1ebft \\u0111\\u1ecbnh d\\u1ef1a tr\\u00ean d\\u1eef li\\u1ec7u th\\u1ef1c t\\u1ebf. \\u0110\\u00e2y kh\\u00f4ng ch\\u1ec9 l\\u00e0 vi\\u1ec7c s\\u1eed d\\u1ee5ng c\\u00f4ng ngh\\u1ec7 ph\\u00e2n t\\u00edch d\\u1eef li\\u1ec7u m\\u00e0 l\\u00e0 m\\u1ed9t chi\\u1ebfn l\\u01b0\\u1ee3c to\\u00e0n di\\u1ec7n bao g\\u1ed3m thu th\\u1eadp \\u2013 x\\u1eed l\\u00fd \\u2013 ph\\u00e2n t\\u00edch \\u2013 \\u00e1p d\\u1ee5ng d\\u1eef li\\u1ec7u v\\u00e0o m\\u1ecdi c\\u1ea5p \\u0111\\u1ed9 qu\\u1ea3n tr\\u1ecb.Trong b\\u1ed1i c\\u1ea3nh kinh doanh hi\\u1ec7n \\u0111\\u1ea1i, xu h\\u01b0\\u1edbng n\\u00e0y th\\u1ec3 hi\\u1ec7n qua:Doanh nghi\\u1ec7p \\u01b0u ti\\u00ean \\u0111\\u1ea7u t\\u01b0 v\\u00e0o h\\u1ec7 th\\u1ed1ng ph\\u00e2n t\\u00edch, dashboard th\\u00f4ng minh (nh\\u01b0 Power BI, Tableau).C\\u00e1c quy\\u1ebft \\u0111\\u1ecbnh t\\u1eeb marketing, b\\u00e1n h\\u00e0ng \\u0111\\u1ebfn t\\u00e0i ch\\u00ednh \\u2013 nh\\u00e2n s\\u1ef1 \\u0111\\u1ec1u \\u0111\\u01b0\\u1ee3c ki\\u1ec3m ch\\u1ee9ng b\\u1eb1ng d\\u1eef li\\u1ec7u.V\\u0103n h\\u00f3a d\\u1eef li\\u1ec7u lan t\\u1ecfa kh\\u1eafp t\\u1ed5 ch\\u1ee9c, nh\\u00e2n vi\\u00ean \\u0111\\u01b0\\u1ee3c \\u0111\\u00e0o t\\u1ea1o \\u0111\\u1ec3 s\\u1eed d\\u1ee5ng s\\u1ed1 li\\u1ec7u l\\u00e0m c\\u01a1 s\\u1edf cho \\u0111\\u1ec1 xu\\u1ea5t, b\\u00e1o c\\u00e1o.T\\u00f3m l\\u1ea1i, Data driven kh\\u00f4ng c\\u00f2n l\\u00e0 xu h\\u01b0\\u1edbng \\u201cn\\u00ean c\\u00f3\\u201d, m\\u00e0 \\u0111\\u00e3 tr\\u1edf th\\u00e0nh \\u201cph\\u1ea3i c\\u00f3\\u201d \\u0111\\u1ed1i v\\u1edbi nh\\u1eefng doanh nghi\\u1ec7p mu\\u1ed1n c\\u1ea1nh tranh trong m\\u00f4i tr\\u01b0\\u1eddng s\\u1ed1 h\\u00f3a bi\\u1ebfn \\u0111\\u1ed9ng li\\u00ean t\\u1ee5c.\"}},{\"@type\":\"Question\",\"name\":\"2. 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Th\\u00e1ch th\\u1ee9c l\\u1edbn nh\\u1ea5t trong vi\\u1ec7c \\u00e1p d\\u1ee5ng Data driven l\\u00e0 g\\u00ec?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Th\\u00e1ch th\\u1ee9c l\\u1edbn nh\\u1ea5t kh\\u00f4ng ph\\u1ea3i l\\u00e0 c\\u00f4ng ngh\\u1ec7 m\\u00e0 l\\u00e0 chuy\\u1ec3n \\u0111\\u1ed5i t\\u01b0 duy v\\u00e0 v\\u0103n h\\u00f3a trong t\\u1ed5 ch\\u1ee9c.C\\u1ee5 th\\u1ec3:T\\u01b0 duy \\u201ckinh nghi\\u1ec7m l\\u00e0 \\u0111\\u1ee7\\u201d v\\u1eabn t\\u1ed3n t\\u1ea1i: Nhi\\u1ec1u l\\u00e3nh \\u0111\\u1ea1o ho\\u1eb7c tr\\u01b0\\u1edfng b\\u1ed9 ph\\u1eadn l\\u00e2u n\\u0103m v\\u1eabn tin r\\u1eb1ng c\\u1ea3m nh\\u1eadn c\\u00e1 nh\\u00e2n c\\u00f3 th\\u1ec3 \\u201c\\u0111\\u1ee7 t\\u1ed1t\\u201d, n\\u00ean thi\\u1ebfu ni\\u1ec1m tin v\\u00e0o d\\u1eef li\\u1ec7u.D\\u1eef li\\u1ec7u b\\u1ecb ph\\u00e2n m\\u1ea3nh, thi\\u1ebfu nh\\u1ea5t qu\\u00e1n: Khi d\\u1eef li\\u1ec7u n\\u1eb1m r\\u1ea3i r\\u00e1c \\u1edf nhi\\u1ec1u h\\u1ec7 th\\u1ed1ng kh\\u00f4ng k\\u1ebft n\\u1ed1i v\\u1edbi nhau (file Excel, ph\\u1ea7n m\\u1ec1m b\\u00e1n h\\u00e0ng, ph\\u1ea7n m\\u1ec1m k\\u1ebf to\\u00e1n&#8230;), vi\\u1ec7c t\\u1ed5ng h\\u1ee3p v\\u00e0 ph\\u00e2n t\\u00edch r\\u1ea5t kh\\u00f3 kh\\u0103n.Thi\\u1ebfu nh\\u00e2n s\\u1ef1 c\\u00f3 n\\u0103ng l\\u1ef1c ph\\u00e2n t\\u00edch: \\u0110\\u1ed9i ng\\u0169 v\\u1eadn h\\u00e0nh th\\u01b0\\u1eddng thi\\u1ebfu k\\u1ef9 n\\u0103ng \\u0111\\u1ecdc hi\\u1ec3u b\\u00e1o c\\u00e1o ho\\u1eb7c khai th\\u00e1c d\\u1eef li\\u1ec7u, d\\u1eabn \\u0111\\u1ebfn l\\u1ec7 thu\\u1ed9c v\\u00e0o IT ho\\u1eb7c kh\\u00f4ng s\\u1eed d\\u1ee5ng h\\u1ebft ti\\u1ec1m n\\u0103ng h\\u1ec7 th\\u1ed1ng.Kh\\u00f4ng c\\u00f3 chi\\u1ebfn l\\u01b0\\u1ee3c tri\\u1ec3n khai r\\u00f5 r\\u00e0ng: Nhi\\u1ec1u doanh nghi\\u1ec7p tri\\u1ec3n khai c\\u00f4ng c\\u1ee5 ph\\u00e2n t\\u00edch nh\\u01b0ng kh\\u00f4ng x\\u00e2y d\\u1ef1ng quy tr\\u00ecnh, KPI ho\\u1eb7c m\\u1ee5c ti\\u00eau c\\u1ee5 th\\u1ec3, d\\u1eabn \\u0111\\u1ebfn vi\\u1ec7c \\u201cd\\u1eef li\\u1ec7u c\\u00f3 m\\u00e0 kh\\u00f4ng d\\u00f9ng\\u201d.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Theo McKinsey (2023), t\u1ed5 ch\u1ee9c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Data Driven t\u0103ng 23% hi\u1ec7u qu\u1ea3 kinh doanh so v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng bi\u1ebft c\u00e1ch khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh t\u1eeb d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra\u00a0 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":43925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[88],"class_list":["post-43924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lieu-va-ai","tag-thuat-ngu-data"],"_links":{"self":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts\/43924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/comments?post=43924"}],"version-history":[{"count":17,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts\/43924\/revisions"}],"predecessor-version":[{"id":46020,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts\/43924\/revisions\/46020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/media\/43925"}],"wp:attachment":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/media?parent=43924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/categories?post=43924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/tags?post=43924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}