{"id":52999,"date":"2026-08-14T16:07:07","date_gmt":"2026-08-14T09:07:07","guid":{"rendered":"https:\/\/lacviet.vn\/?p=52999"},"modified":"2026-08-14T17:21:33","modified_gmt":"2026-08-14T10:21:33","slug":"mau-bang-kpi-cho-nhan-vien","status":"publish","type":"post","link":"https:\/\/lacviet.vn\/en\/mau-bang-kpi-cho-nhan-vien\/","title":{"rendered":"M\u1eabu b\u1ea3ng KPI cho nh\u00e2n vi\u00ean chu\u1ea9n theo t\u1eebng ph\u00f2ng ban k\u00e8m file t\u1ea3i mi\u1ec5n ph\u00ed"},"content":{"rendered":"

B\u1ea3ng KPI cho nh\u00e2n vi\u00ean l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3, c\u00f3 m\u1ee5c ti\u00eau v\u00e0 th\u1eddi h\u1ea1n r\u00f5 r\u00e0ng. M\u1ed9t m\u1eabu KPI hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u00e1nh gi\u00e1 \u0111\u00fang n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd hi\u1ec7u su\u1ea5t, t\u00ednh th\u01b0\u1edfng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1.<\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, L\u1ea1c Vi\u1ec7t<\/a> s\u1ebd h\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e2y d\u1ef1ng KPI chu\u1ea9n, t\u1ea3i mi\u1ec5n ph\u00ed c\u00e1c m\u1eabu KPI cho nhi\u1ec1u ph\u00f2ng ban nh\u01b0 HR, Sales, Marketing, K\u1ebf to\u00e1n, CSKH\u2026, \u0111\u1ed3ng th\u1eddi t\u00ecm hi\u1ec3u c\u00e1ch s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 b\u1eb1ng ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1.<\/p>\n

T\u1ed5ng h\u1ee3p m\u1eabu b\u1ea3ng KPI cho nh\u00e2n vi\u00ean theo t\u1eebng ph\u00f2ng ban (C\u00f3 file Excel t\u1ea3i mi\u1ec5n ph\u00ed)<\/em><\/h2>\n

M\u1ed7i ph\u00f2ng ban trong doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ee5c ti\u00eau v\u00e0 \u0111\u1eb7c th\u00f9 c\u00f4ng vi\u1ec7c kh\u00e1c nhau, v\u00ec v\u1eady kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng chung m\u1ed9t b\u1ea3ng KPI cho t\u1ea5t c\u1ea3 v\u1ecb tr\u00ed. M\u1ed9t file KPI m\u1eabu ch\u1ec9 th\u1ef1c s\u1ef1 ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi c\u00e1c ch\u1ec9 ti\u00eau ph\u1ea3n \u00e1nh \u0111\u00fang k\u1ebft qu\u1ea3 \u0111\u1ea7u ra c\u1ee7a t\u1eebng ch\u1ee9c danh, \u0111\u1ed3ng th\u1eddi g\u1eafn v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1eabu KPI ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng.<\/p>\n

M\u1eabu b\u1ea3ng KPI cho nh\u00e2n vi\u00ean kinh doanh (Sales)<\/h3>\n

Ph\u00f2ng Kinh doanh l\u00e0 b\u1ed9 ph\u1eadn tr\u1ef1c ti\u1ebfp t\u1ea1o doanh thu n\u00ean KPI c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 b\u00e1n h\u00e0ng thay v\u00ec ch\u1ec9 \u0111o kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/p>\n

Ngo\u00e0i doanh s\u1ed1, doanh nghi\u1ec7p n\u00ean b\u1ed5 sung c\u00e1c KPI \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng b\u00e1n h\u00e0ng nh\u01b0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng ho\u1eb7c t\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng nh\u00e2n vi\u00ean ch\u1ec9 t\u1eadp trung b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u01a1n h\u00e0ng nh\u01b0ng kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ho\u1eb7c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
Doanh s\u1ed1 b\u00e1n h\u00e0ng<\/td>\nVN\u0110<\/td>\n1,5 t\u1ef7\/th\u00e1ng<\/td>\n35%<\/td>\n<\/tr>\n
Kh\u00e1ch h\u00e0ng m\u1edbi<\/td>\nKh\u00e1ch h\u00e0ng<\/td>\n20 kh\u00e1ch\/th\u00e1ng<\/td>\n20%<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n<\/td>\n%<\/td>\n\u226530%<\/td>\n15%<\/td>\n<\/tr>\n
Gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng trung b\u00ecnh<\/td>\nVN\u0110<\/td>\n\u226580 tri\u1ec7u<\/td>\n15%<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n%<\/td>\n\u226585%<\/td>\n15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p B2B ho\u1eb7c doanh nghi\u1ec7p c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i, KPI n\u00ean k\u1ebft h\u1ee3p gi\u1eefa doanh thu v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u1ed9i ng\u0169 kinh doanh.<\/p>\n

M\u1eabu KPI cho nh\u00e2n vi\u00ean Marketing<\/h3>\n

M\u1ee5c ti\u00eau c\u1ee7a Marketing kh\u00f4ng ch\u1ec9 l\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u1ed7 tr\u1ee3 doanh s\u1ed1. V\u00ec v\u1eady, KPI c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng nh\u00f3m nh\u01b0 Digital Marketing, Content Marketing hay Performance Marketing.<\/p>\n

V\u00ed d\u1ee5, n\u1ebfu doanh nghi\u1ec7p t\u1eadp trung v\u00e0o chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, nh\u1eefng ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng Lead, Cost per Lead (CPL), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay ROAS s\u1ebd quan tr\u1ecdng h\u01a1n l\u01b0\u1ee3t ti\u1ebfp c\u1eadn ho\u1eb7c l\u01b0\u1ee3t th\u00edch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
S\u1ed1 l\u01b0\u1ee3ng Lead<\/td>\nLead<\/td>\n600 Lead\/th\u00e1ng<\/td>\n30%<\/td>\n<\/tr>\n
Cost per Lead (CPL)<\/td>\nVN\u0110<\/td>\n\u2264120.000 \u0111\u1ed3ng<\/td>\n20%<\/td>\n<\/tr>\n
Organic Traffic<\/td>\nPhi\u00ean truy c\u1eadp<\/td>\n+20% so v\u1edbi th\u00e1ng tr\u01b0\u1edbc<\/td>\n20%<\/td>\n<\/tr>\n
T\u1eeb kh\u00f3a SEO Top 10<\/td>\nT\u1eeb kh\u00f3a<\/td>\n50 t\u1eeb kh\u00f3a<\/td>\n15%<\/td>\n<\/tr>\n
ROAS<\/td>\nL\u1ea7n<\/td>\n\u22654<\/td>\n15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eabu KPI cho nh\u00e2n vi\u00ean Nh\u00e2n s\u1ef1 (HR)<\/h3>\n

\u0110\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn HR, KPI kh\u00f4ng ch\u1ec9 xoay quanh tuy\u1ec3n d\u1ee5ng m\u00e0 c\u00f2n c\u1ea7n ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c, m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o.<\/p>\n

M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 ch\u1ec9 \u0111\u00e1nh gi\u00e1 HR d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 tuy\u1ec3n \u0111\u01b0\u1ee3c. Th\u1ef1c t\u1ebf, m\u1ed9t v\u1ecb tr\u00ed tuy\u1ec3n nhanh nh\u01b0ng \u1ee9ng vi\u00ean ngh\u1ec9 vi\u1ec7c sau th\u1eddi gian ng\u1eafn v\u1eabn ch\u01b0a th\u1ec3 xem l\u00e0 th\u00e0nh c\u00f4ng. V\u00ec v\u1eady, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p gi\u1eefa KPI v\u1ec1 t\u1ed1c \u0111\u1ed9 tuy\u1ec3n d\u1ee5ng, ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
Time to Hire<\/td>\nNg\u00e0y<\/td>\n\u226425 ng\u00e0y<\/td>\n20%<\/td>\n<\/tr>\n
Cost per Hire<\/td>\nVN\u0110<\/td>\nTheo ng\u00e2n s\u00e1ch<\/td>\n15%<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean nh\u1eadn vi\u1ec7c<\/td>\n%<\/td>\n\u226590%<\/td>\n20%<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh \u0111\u00e0o t\u1ea1o h\u1ed9i nh\u1eadp<\/td>\n%<\/td>\n100%<\/td>\n20%<\/td>\n<\/tr>\n
M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean<\/td>\n\u0110i\u1ec3m kh\u1ea3o s\u00e1t<\/td>\n\u22654\/5<\/td>\n25%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eabu KPI cho nh\u00e2n vi\u00ean K\u1ebf to\u00e1n<\/h3>\n

C\u00f4ng vi\u1ec7c k\u1ebf to\u00e1n \u0111\u00f2i h\u1ecfi \u0111\u1ed9 ch\u00ednh x\u00e1c cao, v\u00ec v\u1eady KPI c\u1ea7n \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng x\u1eed l\u00fd nghi\u1ec7p v\u1ee5 h\u01a1n l\u00e0 s\u1ed1 l\u01b0\u1ee3ng ch\u1ee9ng t\u1eeb.<\/p>\n

Nh\u1eefng ch\u1ec9 s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p s\u1eed d\u1ee5ng bao g\u1ed3m t\u1ef7 l\u1ec7 sai s\u00f3t ch\u1ee9ng t\u1eeb, th\u1eddi gian x\u1eed l\u00fd h\u00f3a \u0111\u01a1n, t\u1ef7 l\u1ec7 b\u00e1o c\u00e1o \u0111\u00fang h\u1ea1n v\u00e0 hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd c\u00f4ng n\u1ee3.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
B\u00e1o c\u00e1o \u0111\u00fang h\u1ea1n<\/td>\n%<\/td>\n100%<\/td>\n30%<\/td>\n<\/tr>\n
Sai s\u00f3t ch\u1ee9ng t\u1eeb<\/td>\n%<\/td>\n\u22641%<\/td>\n25%<\/td>\n<\/tr>\n
\u0110\u1ed1i chi\u1ebfu c\u00f4ng n\u1ee3 \u0111\u00fang h\u1ea1n<\/td>\n%<\/td>\n100%<\/td>\n20%<\/td>\n<\/tr>\n
Th\u1eddi gian x\u1eed l\u00fd h\u00f3a \u0111\u01a1n<\/td>\nGi\u1edd<\/td>\nTheo SLA n\u1ed9i b\u1ed9<\/td>\n15%<\/td>\n<\/tr>\n
Thu h\u1ed3i c\u00f4ng n\u1ee3 \u0111\u00fang h\u1ea1n<\/td>\n%<\/td>\n\u226595%<\/td>\n10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eabu KPI cho nh\u00e2n vi\u00ean Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/h3>\n

\u0110\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn CSKH, KPI c\u1ea7n ph\u1ea3n \u00e1nh c\u1ea3 t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5. Vi\u1ec7c ch\u1ec9 \u0111o s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi ho\u1eb7c s\u1ed1 ticket x\u1eed l\u00fd s\u1ebd ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u1ea7y \u0111\u1ee7 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
CSAT (M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng)<\/td>\n%<\/td>\n\u226590%<\/td>\n35%<\/td>\n<\/tr>\n
First Contact Resolution (FCR)<\/td>\n%<\/td>\n\u226580%<\/td>\n20%<\/td>\n<\/tr>\n
Th\u1eddi gian ph\u1ea3n h\u1ed3i \u0111\u1ea7u ti\u00ean<\/td>\nPh\u00fat<\/td>\nTheo SLA<\/td>\n15%<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i<\/td>\n%<\/td>\n\u22643%<\/td>\n15%<\/td>\n<\/tr>\n
NPS (Net Promoter Score)<\/td>\n\u0110i\u1ec3m<\/td>\n\u226550<\/td>\n15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eabu KPI cho nh\u00e2n vi\u00ean H\u00e0nh ch\u00ednh<\/h3>\n

\u0110\u1ed1i v\u1edbi b\u1ed9 ph\u1eadn H\u00e0nh ch\u00ednh, KPI n\u00ean t\u1eadp trung v\u00e0o kh\u1ea3 n\u0103ng \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9 di\u1ec5n ra th\u00f4ng su\u1ed1t, t\u1ed1i \u01b0u chi ph\u00ed, \u0111\u00e1p \u1ee9ng \u0111\u00fang th\u1eddi h\u1ea1n c\u00e1c y\u00eau c\u1ea7u t\u1eeb c\u00e1c ph\u00f2ng ban.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
H\u1ed3 s\u01a1 x\u1eed l\u00fd \u0111\u00fang h\u1ea1n<\/td>\n%<\/td>\n\u226598%<\/td>\n30%<\/td>\n<\/tr>\n
M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng n\u1ed9i b\u1ed9<\/td>\n\u0110i\u1ec3m kh\u1ea3o s\u00e1t<\/td>\n\u22654\/5<\/td>\n30%<\/td>\n<\/tr>\n
Chi ph\u00ed h\u00e0nh ch\u00ednh<\/td>\n%<\/td>\nTrong ng\u00e2n s\u00e1ch<\/td>\n20%<\/td>\n<\/tr>\n
X\u1eed l\u00fd y\u00eau c\u1ea7u \u0111\u00fang SLA<\/td>\n%<\/td>\n\u226595%<\/td>\n20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u1eabu KPI cho nh\u00e2n vi\u00ean S\u1ea3n xu\u1ea5t<\/h3>\n

KPI c\u1ee7a kh\u1ed1i s\u1ea3n xu\u1ea5t c\u1ea7n ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp n\u0103ng su\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng, m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 ngu\u1ed3n l\u1ef1c.<\/p>\n

Thay v\u00ec ch\u1ec9 \u0111\u00e1nh gi\u00e1 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u00e0n th\u00e0nh, doanh nghi\u1ec7p n\u00ean k\u1ebft h\u1ee3p v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 t\u1ef7 l\u1ec7 l\u1ed7i, m\u1ee9c hao h\u1ee5t nguy\u00ean v\u1eadt li\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh thi\u1ebft b\u1ecb \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n

V\u00ed d\u1ee5 b\u1ea3ng KPI:<\/p>\n\n\n\n\n\n\n\n\n
KPI<\/strong><\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/strong><\/td>\nM\u1ee5c ti\u00eau tham kh\u1ea3o<\/strong><\/td>\nTr\u1ecdng s\u1ed1<\/strong><\/td>\n<\/tr>\n
S\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t k\u1ebf ho\u1ea1ch<\/td>\n%<\/td>\n\u2265100%<\/td>\n30%<\/td>\n<\/tr>\n
T\u1ef7 l\u1ec7 s\u1ea3n ph\u1ea9m l\u1ed7i<\/td>\n%<\/td>\n\u22642%<\/td>\n25%<\/td>\n<\/tr>\n
OEE (Hi\u1ec7u su\u1ea5t thi\u1ebft b\u1ecb t\u1ed5ng th\u1ec3)<\/td>\n%<\/td>\n\u226585%<\/td>\n20%<\/td>\n<\/tr>\n
Hao h\u1ee5t nguy\u00ean v\u1eadt li\u1ec7u<\/td>\n%<\/td>\nTheo \u0111\u1ecbnh m\u1ee9c<\/td>\n15%<\/td>\n<\/tr>\n
Tai n\u1ea1n lao \u0111\u1ed9ng<\/td>\nV\u1ee5 vi\u1ec7c<\/td>\n0<\/td>\n10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

T\u1ea2I M\u1eaaU B\u1ea2NG KPI MI\u1ec4N PH\u00cd T\u1ea0I \u0110\u00c2Y<\/strong><\/a><\/p>\n

1. B\u1ea3ng KPI cho nh\u00e2n vi\u00ean l\u00e0 g\u00ec? V\u00ec sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng KPI b\u00e0i b\u1ea3n?<\/h2>\n

Trong b\u1ed1i c\u1ea3nh doanh nghi\u1ec7p ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng v\u00e0o hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh v\u00e0 n\u0103ng su\u1ea5t lao \u0111\u1ed9ng, vi\u1ec7c \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf c\u1ea3m nh\u1eadn c\u1ee7a c\u1ea5p qu\u1ea3n l\u00fd m\u00e0 c\u1ea7n d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do b\u1ea3ng KPI cho nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft doanh nghi\u1ec7p \u00e1p d\u1ee5ng nh\u1eb1m theo d\u00f5i m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c, n\u00e2ng cao hi\u1ec7u su\u1ea5t, t\u1ea1o c\u01a1 s\u1edf minh b\u1ea1ch cho c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 l\u01b0\u01a1ng th\u01b0\u1edfng, \u0111\u00e0o t\u1ea1o hay ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1.<\/p>\n

1.1 B\u1ea3ng KPI cho nh\u00e2n vi\u00ean l\u00e0 g\u00ec?<\/h3>\n
\n

KPI (Key Performance Indicator) l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a c\u00e1 nh\u00e2n ho\u1eb7c b\u1ed9 ph\u1eadn trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, b\u1ea3ng KPI cho nh\u00e2n vi\u00ean l\u00e0 b\u1ea3ng t\u1ed5ng h\u1ee3p c\u00e1c ch\u1ec9 ti\u00eau c\u1ea7n \u0111\u1ea1t, c\u00e1ch \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean.<\/p>\n<\/blockquote>\n

V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean kinh doanh, KPI c\u00f3 th\u1ec3 l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ea1t 1 t\u1ef7 \u0111\u1ed3ng\/th\u00e1ng ho\u1eb7c k\u00fd m\u1edbi 20 h\u1ee3p \u0111\u1ed3ng. Trong khi \u0111\u00f3, KPI c\u1ee7a nh\u00e2n vi\u00ean tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 l\u00e0 th\u1eddi gian tuy\u1ec3n d\u1ee5ng trung b\u00ecnh d\u01b0\u1edbi 25 ng\u00e0y ho\u1eb7c t\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean nh\u1eadn vi\u1ec7c \u0111\u1ea1t tr\u00ean 90%.<\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa KPI v\u00e0 m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c. Th\u1ef1c t\u1ebf, m\u1ee5c ti\u00eau ch\u1ec9 ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 mong mu\u1ed1n, c\u00f2n KPI l\u00e0 th\u01b0\u1edbc \u0111o gi\u00fap x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u1edf m\u1ee9c n\u00e0o.<\/p>\n

V\u00ed d\u1ee5:<\/p>\n

    \n
  • M\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c: T\u0103ng doanh thu b\u00e1n h\u00e0ng.<\/li>\n
  • KPI t\u01b0\u01a1ng \u1ee9ng: Doanh thu \u0111\u1ea1t 2 t\u1ef7 \u0111\u1ed3ng\/qu\u00fd; t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng \u0111\u1ea1t 30%; doanh thu t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi chi\u1ebfm 20%.<\/li>\n<\/ul>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n ph\u00e2n bi\u1ec7t KPI c\u00e1 nh\u00e2n v\u00e0 KPI ph\u00f2ng ban.<\/p>\n

    KPI ph\u00f2ng ban ph\u1ea3n \u00e1nh k\u1ebft qu\u1ea3 chung c\u1ee7a c\u1ea3 m\u1ed9t b\u1ed9 ph\u1eadn, ch\u1eb3ng h\u1ea1n ph\u00f2ng Marketing c\u1ea7n t\u1ea1o 500 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed7i th\u00e1ng. T\u1eeb m\u1ee5c ti\u00eau n\u00e0y, doanh nghi\u1ec7p s\u1ebd ph\u00e2n b\u1ed5 th\u00e0nh KPI c\u00e1 nh\u00e2n cho t\u1eebng th\u00e0nh vi\u00ean nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft SEO, s\u1ed1 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tri\u1ec3n khai hay s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c t\u1ea1o ra. C\u00e1ch tri\u1ec3n khai n\u00e0y gi\u00fap m\u1ecdi nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n

    1.2 M\u1ed9t b\u1ea3ng KPI chu\u1ea9n c\u1ea7n c\u00f3 nh\u1eefng n\u1ed9i dung n\u00e0o?<\/h3>\n

    Nhi\u1ec1u doanh nghi\u1ec7p t\u1ea3i m\u1ed9t file KPI m\u1eabu Excel t\u1eeb Internet \u0111\u1ec3 s\u1eed d\u1ee5ng ngay. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng hi\u1ec3u \u00fd ngh\u0129a c\u1ee7a t\u1eebng tr\u01b0\u1eddng th\u00f4ng tin th\u00ec r\u1ea5t kh\u00f3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 doanh nghi\u1ec7p.<\/p>\n

    M\u1ed9t b\u1ea3ng KPI chu\u1ea9n th\u01b0\u1eddng bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n sau:<\/p>\n\n\n\n\n\n\n\n\n\n\n
    N\u1ed9i dung<\/td>\n\u00dd ngh\u0129a<\/td>\n<\/tr>\n
    C\u00f4ng vi\u1ec7c<\/td>\nM\u00f4 t\u1ea3 nhi\u1ec7m v\u1ee5 ho\u1eb7c \u0111\u1ea7u vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n<\/td>\n<\/tr>\n
    Ch\u1ec9 ti\u00eau KPI<\/td>\nK\u1ebft qu\u1ea3 c\u1ea7n \u0111\u1ea1t c\u1ee7a c\u00f4ng vi\u1ec7c<\/td>\n<\/tr>\n
    \u0110\u01a1n v\u1ecb \u0111o<\/td>\nC\u00e1ch \u0111o l\u01b0\u1eddng nh\u01b0 %, s\u1ed1 l\u01b0\u1ee3ng, doanh thu, th\u1eddi gian, \u0111i\u1ec3m…<\/td>\n<\/tr>\n
    Tr\u1ecdng s\u1ed1<\/td>\nM\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a t\u1eebng KPI trong t\u1ed5ng \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1<\/td>\n<\/tr>\n
    M\u1ee9c ho\u00e0n th\u00e0nh<\/td>\nK\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf nh\u00e2n vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/td>\n<\/tr>\n
    \u0110i\u1ec3m KPI<\/td>\n\u0110i\u1ec3m quy \u0111\u1ed5i d\u1ef1a tr\u00ean t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh KPI<\/td>\n<\/tr>\n
    Ghi ch\u00fa<\/td>\nGi\u1ea3i th\u00edch nguy\u00ean nh\u00e2n, minh ch\u1ee9ng ho\u1eb7c k\u1ebf ho\u1ea1ch c\u1ea3i thi\u1ec7n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    V\u00ed d\u1ee5 b\u1ea3ng KPI c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean tuy\u1ec3n d\u1ee5ng:<\/p>\n\n\n\n\n\n\n
    C\u00f4ng vi\u1ec7c<\/td>\nCh\u1ec9 ti\u00eau<\/td>\n\u0110\u01a1n v\u1ecb \u0111o<\/td>\nTr\u1ecdng s\u1ed1<\/td>\nK\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf<\/td>\n\u0110i\u1ec3m KPI<\/td>\n<\/tr>\n
    Tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1<\/td>\n10 v\u1ecb tr\u00ed\/th\u00e1ng<\/td>\nV\u1ecb tr\u00ed<\/td>\n40%<\/td>\n9 v\u1ecb tr\u00ed<\/td>\n90<\/td>\n<\/tr>\n
    Th\u1eddi gian tuy\u1ec3n d\u1ee5ng<\/td>\n\u2264 25 ng\u00e0y<\/td>\nNg\u00e0y<\/td>\n30%<\/td>\n23 ng\u00e0y<\/td>\n100<\/td>\n<\/tr>\n
    T\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean nh\u1eadn vi\u1ec7c<\/td>\n\u2265 90%<\/td>\n%<\/td>\n30%<\/td>\n92%<\/td>\n100<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    Thay v\u00ec x\u00e2y d\u1ef1ng qu\u00e1 nhi\u1ec1u ch\u1ec9 ti\u00eau, doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng KPI ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. M\u1ed9t b\u1ea3ng KPI c\u00f3 t\u1eeb 5\u20138 ch\u1ec9 ti\u00eau quan tr\u1ecdng th\u01b0\u1eddng gi\u00fap nh\u00e2n vi\u00ean d\u1ec5 theo d\u00f5i v\u00e0 t\u1eadp trung h\u01a1n so v\u1edbi vi\u1ec7c \u0111\u00e1nh gi\u00e1 b\u1eb1ng h\u00e0ng ch\u1ee5c ti\u00eau ch\u00ed nh\u1ecf l\u1ebb.<\/p>\n

    2. T\u1ea1i sao c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng KPI b\u00e0i b\u1ea3n?<\/h2>\n

    Vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea3ng KPI kh\u00f4ng \u0111\u01a1n thu\u1ea7n nh\u1eb1m ph\u1ee5c v\u1ee5 \u0111\u00e1nh gi\u00e1 cu\u1ed1i k\u1ef3 m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t m\u1ed9t c\u00e1ch khoa h\u1ecdc, li\u00ean t\u1ee5c.<\/p>\n

    \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p,<\/p>\n

      \n
    • KPI t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 minh b\u1ea1ch, gi\u1ea3m s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eadn x\u00e9t c\u1ea3m t\u00ednh c\u1ee7a c\u1ea5p qu\u1ea3n l\u00fd.<\/li>\n
    • Khi c\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng h\u00f3a b\u1eb1ng s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh b\u1ed9 ph\u1eadn n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, nh\u00e2n vi\u00ean n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o th\u00eam ho\u1eb7c v\u1ecb tr\u00ed n\u00e0o x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng.<\/li>\n
    • \u0110i\u1ec1u n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n n\u00e2ng cao t\u00ednh c\u00f4ng b\u1eb1ng trong qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 quy m\u00f4 l\u1edbn ho\u1eb7c nhi\u1ec1u ph\u00f2ng ban.<\/li>\n<\/ul>\n

      \u0110\u1ed1i v\u1edbi nh\u00e2n vi\u00ean,<\/p>\n

        \n
      • KPI gi\u00fap h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c doanh nghi\u1ec7p k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec thay v\u00ec ch\u1ec9 nh\u1eadn c\u00e1c \u0111\u00e1nh gi\u00e1 chung chung nh\u01b0 “l\u00e0m t\u1ed1t” hay “ch\u01b0a \u0111\u1ea1t”.<\/li>\n
      • Khi m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng h\u00f3a r\u00f5 r\u00e0ng, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng s\u1eafp x\u1ebfp c\u00f4ng vi\u1ec7c, theo d\u00f5i ti\u1ebfn \u0111\u1ed9, \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch \u0111\u1ec3 ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau \u0111\u00fang th\u1eddi h\u1ea1n.<\/li>\n
      • \u0110\u1ed3ng th\u1eddi, k\u1ebft qu\u1ea3 KPI c\u0169ng l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng trong vi\u1ec7c x\u00e9t th\u01b0\u1edfng, t\u0103ng l\u01b0\u01a1ng, \u0111\u1ec1 b\u1ea1t ho\u1eb7c x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p.<\/li>\n<\/ul>\n

        Tuy nhi\u00ean, KPI ch\u1ec9 th\u1ef1c s\u1ef1 ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt theo m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu v\u1eabn qu\u1ea3n l\u00fd b\u1eb1ng c\u00e1c b\u1ea3ng Excel r\u1eddi r\u1ea1c, d\u1eef li\u1ec7u ph\u00e2n t\u00e1n ho\u1eb7c ph\u1ea3i t\u1ed5ng h\u1ee3p th\u1ee7 c\u00f4ng, HR s\u1ebd m\u1ea5t nhi\u1ec1u th\u1eddi gian ki\u1ec3m so\u00e1t, kh\u00f3 theo d\u00f5i hi\u1ec7u su\u1ea5t theo th\u1eddi gian th\u1ef1c.<\/p>\n

        3. H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng b\u1ea3ng KPI cho nh\u00e2n vi\u00ean t\u1eeb A-Z<\/h2>\n

        Vi\u1ec7c s\u1eed d\u1ee5ng m\u1eabu KPI Excel c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian ban \u0111\u1ea7u. Tuy nhi\u00ean, n\u1ebfu KPI kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111\u1eb7c th\u00f9 t\u1eebng v\u1ecb tr\u00ed th\u00ec r\u1ea5t kh\u00f3 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf. \u0110\u00e2y c\u0169ng l\u00e0 nguy\u00ean nh\u00e2n khi\u1ebfn nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p t\u00ecnh tr\u1ea1ng nh\u00e2n vi\u00ean ho\u00e0n th\u00e0nh KPI nh\u01b0ng doanh thu, n\u0103ng su\u1ea5t ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u1eabn kh\u00f4ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n

        M\u1ed9t h\u1ec7 th\u1ed1ng KPI hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo quy tr\u00ecnh t\u1eeb m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn t\u1eebng c\u00e1 nh\u00e2n, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c theo d\u00f5i \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

        B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p<\/h3>\n

        KPI ch\u1ec9 c\u00f3 \u00fd ngh\u0129a khi ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau kinh doanh. V\u00ec v\u1eady, tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng ch\u1ec9 ti\u00eau cho t\u1eebng nh\u00e2n vi\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u00ecnh mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n

        V\u00ed d\u1ee5, n\u1ebfu m\u1ee5c ti\u00eau trong n\u0103m l\u00e0 t\u0103ng doanh thu th\u00eam 20%, KPI c\u1ee7a c\u00e1c ph\u00f2ng ban ph\u1ea3i h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau n\u00e0y. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu doanh nghi\u1ec7p \u0111ang trong giai \u0111o\u1ea1n t\u1ed1i \u01b0u chi ph\u00ed ho\u1eb7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 c\u0169ng c\u1ea7n thay \u0111\u1ed5i t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

        M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u1eb7t ra g\u1ed3m:<\/p>\n\n\n\n\n\n\n\n\n
        M\u1ee5c ti\u00eau kinh doanh<\/td>\n\u0110\u1ecbnh h\u01b0\u1edbng KPI<\/td>\n<\/tr>\n
        T\u0103ng doanh thu<\/td>\nDoanh s\u1ed1, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, kh\u00e1ch h\u00e0ng m\u1edbi<\/td>\n<\/tr>\n
        Gi\u1ea3m chi ph\u00ed<\/td>\nChi ph\u00ed v\u1eadn h\u00e0nh, t\u1ef7 l\u1ec7 l\u00e3ng ph\u00ed, n\u0103ng su\u1ea5t lao \u0111\u1ed9ng<\/td>\n<\/tr>\n
        N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/td>\nM\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 khi\u1ebfu n\u1ea1i, th\u1eddi gian ph\u1ea3n h\u1ed3i<\/td>\n<\/tr>\n
        M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng<\/td>\nS\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, th\u1ecb ph\u1ea7n, \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/td>\n<\/tr>\n
        T\u0103ng n\u0103ng su\u1ea5t<\/td>\nS\u1ea3n l\u01b0\u1ee3ng, th\u1eddi gian ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c, hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        B\u01b0\u1edbc 2. Ph\u00e2n r\u00e3 m\u1ee5c ti\u00eau xu\u1ed1ng t\u1eebng ph\u00f2ng ban<\/h3>\n

        Sau khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chung, doanh nghi\u1ec7p c\u1ea7n chuy\u1ec3n h\u00f3a th\u00e0nh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng ph\u00f2ng ban. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap t\u1ea5t c\u1ea3 b\u1ed9 ph\u1eadn c\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t k\u1ebft qu\u1ea3 th\u1ed1ng nh\u1ea5t thay v\u00ec m\u1ed7i ph\u00f2ng ban theo \u0111u\u1ed5i c\u00e1c m\u1ee5c ti\u00eau ri\u00eang.<\/p>\n

        V\u00ed d\u1ee5, doanh nghi\u1ec7p \u0111\u1eb7t m\u1ee5c ti\u00eau t\u0103ng doanh thu 20% trong n\u0103m.<\/p>\n

        M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 nh\u01b0 sau:<\/p>\n\n\n\n\n\n\n\n\n
        C\u1ea5p qu\u1ea3n l\u00fd<\/td>\nM\u1ee5c ti\u00eau<\/td>\n<\/tr>\n
        Ban l\u00e3nh \u0111\u1ea1o<\/td>\nT\u0103ng doanh thu 20%<\/td>\n<\/tr>\n
        Ph\u00f2ng Kinh doanh<\/td>\nT\u0103ng s\u1ed1 h\u1ee3p \u0111\u1ed3ng m\u1edb, doanh thu b\u00e1n h\u00e0ng<\/td>\n<\/tr>\n
        Ph\u00f2ng Marketing<\/td>\nT\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead) ch\u1ea5t l\u01b0\u1ee3ng<\/td>\n<\/tr>\n
        Ph\u00f2ng Nh\u00e2n s\u1ef1<\/td>\nTuy\u1ec3n \u0111\u1ee7 nh\u00e2n s\u1ef1 kinh doanh \u0111\u00fang k\u1ebf ho\u1ea1ch, n\u00e2ng cao t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean<\/td>\n<\/tr>\n
        Ph\u00f2ng K\u1ebf to\u00e1n<\/td>\nKi\u1ec3m so\u00e1t c\u00f4ng n\u1ee3, t\u1ed1i \u01b0u d\u00f2ng ti\u1ec1n, chi ph\u00ed v\u1eadn h\u00e0nh<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        T\u1eeb m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng ph\u00f2ng ban, HR ti\u1ebfp t\u1ee5c x\u00e2y d\u1ef1ng KPI cho t\u1eebng c\u00e1 nh\u00e2n. Ch\u1eb3ng h\u1ea1n, n\u1ebfu ph\u00f2ng Marketing \u0111\u01b0\u1ee3c giao t\u1ea1o 1.000 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed7i th\u00e1ng th\u00ec KPI c\u1ee7a nh\u00e2n vi\u00ean Content c\u00f3 th\u1ec3 l\u00e0 l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean (Organic Traffic), c\u00f2n KPI c\u1ee7a nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0 Cost per Lead (CPL) ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng Lead \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

        C\u00e1ch tri\u1ec3n khai n\u00e0y gi\u00fap m\u1ed7i nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a m\u00ecnh \u0111ang \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o v\u00e0o m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

        B\u01b0\u1edbc 3. Chuy\u1ec3n m\u1ee5c ti\u00eau th\u00e0nh KPI theo nguy\u00ean t\u1eafc SMART<\/h3>\n

        M\u1ed9t KPI t\u1ed1t kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo c\u1ea3m t\u00ednh m\u00e0 c\u1ea7n \u0111\u00e1p \u1ee9ng nguy\u00ean t\u1eafc SMART. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ec9 ti\u00eau v\u1eeba r\u00f5 r\u00e0ng, v\u1eeba c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1.<\/p>\n

        SMART bao g\u1ed3m:<\/p>\n\n\n\n\n\n\n\n\n
        Ti\u00eau ch\u00ed<\/td>\n\u00dd ngh\u0129a<\/td>\nV\u00ed d\u1ee5<\/td>\n<\/tr>\n
        Specific<\/td>\nC\u1ee5 th\u1ec3<\/td>\nT\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/td>\n<\/tr>\n
        Measurable<\/td>\n\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/td>\nT\u0103ng doanh s\u1ed1 th\u00eam 15%<\/td>\n<\/tr>\n
        Achievable<\/td>\nC\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/td>\nD\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3<\/td>\n<\/tr>\n
        Relevant<\/td>\nPh\u00f9 h\u1ee3p m\u1ee5c ti\u00eau doanh nghi\u1ec7p<\/td>\nPh\u1ee5c v\u1ee5 k\u1ebf ho\u1ea1ch t\u0103ng tr\u01b0\u1edfng doanh thu<\/td>\n<\/tr>\n
        Time-bound<\/td>\nC\u00f3 th\u1eddi h\u1ea1n<\/td>\nHo\u00e0n th\u00e0nh trong qu\u00fd III<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        V\u00ed d\u1ee5:<\/p>\n

        KPI ch\u01b0a ph\u00f9 h\u1ee3p<\/p>\n

        “T\u0103ng doanh thu.”<\/p>\n

        Ch\u1ec9 ti\u00eau n\u00e0y ch\u01b0a x\u00e1c \u0111\u1ecbnh m\u1ee9c t\u0103ng bao nhi\u00eau, th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/p>\n

        KPI theo SMART<\/p>\n

        “\u0110\u1ea1t doanh thu 1,5 t\u1ef7 \u0111\u1ed3ng trong qu\u00fd III th\u00f4ng qua t\u1ed1i thi\u1ec3u 30 h\u1ee3p \u0111\u1ed3ng m\u1edbi.”<\/p>\n

        Nh\u1edd c\u00f3 ti\u00eau ch\u00ed r\u00f5 r\u00e0ng, c\u1ea3 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean \u0111\u1ec1u d\u1ec5 d\u00e0ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh.<\/p>\n

        B\u01b0\u1edbc 4. Thi\u1ebft l\u1eadp tr\u1ecdng s\u1ed1, c\u00e1ch t\u00ednh \u0111i\u1ec3m KPI<\/h3>\n

        Kh\u00f4ng ph\u1ea3i KPI n\u00e0o c\u0169ng c\u00f3 m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng nh\u01b0 nhau. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n thi\u1ebft l\u1eadp tr\u1ecdng s\u1ed1 \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a t\u1eebng ch\u1ec9 ti\u00eau \u0111\u1ebfn k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c.<\/p>\n

        Th\u00f4ng th\u01b0\u1eddng, c\u00e1c KPI t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh s\u1ebd c\u00f3 tr\u1ecdng s\u1ed1 cao h\u01a1n.<\/p>\n

        V\u00ed d\u1ee5 b\u1ea3ng ph\u00e2n b\u1ed5 tr\u1ecdng s\u1ed1 c\u1ee7a nh\u00e2n vi\u00ean kinh doanh:<\/p>\n\n\n\n\n\n\n\n
        KPI<\/td>\nTr\u1ecdng s\u1ed1<\/td>\n<\/tr>\n
        Doanh s\u1ed1 b\u00e1n h\u00e0ng<\/td>\n40%<\/td>\n<\/tr>\n
        Kh\u00e1ch h\u00e0ng m\u1edbi<\/td>\n30%<\/td>\n<\/tr>\n
        T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/td>\n20%<\/td>\n<\/tr>\n
        B\u00e1o c\u00e1o \u0111\u00fang h\u1ea1n<\/td>\n10%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        Gi\u1ea3 s\u1eed nh\u00e2n vi\u00ean \u0111\u1ea1t k\u1ebft qu\u1ea3 nh\u01b0 sau:<\/p>\n

          \n
        • Doanh s\u1ed1: ho\u00e0n th\u00e0nh 95%<\/li>\n
        • Kh\u00e1ch h\u00e0ng m\u1edbi: ho\u00e0n th\u00e0nh 100%<\/li>\n
        • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i: ho\u00e0n th\u00e0nh 90%<\/li>\n
        • B\u00e1o c\u00e1o: ho\u00e0n th\u00e0nh 100%<\/li>\n<\/ul>\n

          \u0110i\u1ec3m KPI s\u1ebd \u0111\u01b0\u1ee3c t\u00ednh theo c\u00f4ng th\u1ee9c:<\/p>\n

          \u0110i\u1ec3m KPI = (95 \u00d7 40%) + (100 \u00d7 30%) + (90 \u00d7 20%) + (100 \u00d7 10%) = 96 \u0111i\u1ec3m<\/p>\n

          C\u00e1ch t\u00ednh n\u00e0y gi\u00fap k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng ch\u1ec9 ti\u00eau thay v\u00ec ch\u1ec9 d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng KPI \u0111\u00e3 ho\u00e0n th\u00e0nh.<\/p>\n

          \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u ph\u00f2ng ban ho\u1eb7c h\u00e0ng tr\u0103m nh\u00e2n s\u1ef1, vi\u1ec7c t\u00ednh \u0111i\u1ec3m b\u1eb1ng M\u1eabu KPI Excel c\u00f3 th\u1ec3 ph\u00e1t sinh sai s\u00f3t do c\u00f4ng th\u1ee9c ho\u1eb7c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau. \u0110\u00e2y l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng t\u00ednh \u0111i\u1ec3m, t\u1ed5ng h\u1ee3p k\u1ebft qu\u1ea3 v\u00e0 gi\u1ea3m th\u1eddi gian x\u1eed l\u00fd c\u1ee7a HR<\/p>\n

          B\u01b0\u1edbc 5. Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i ti\u1ebfn KPI \u0111\u1ecbnh k\u1ef3<\/h3>\n

          M\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 ch\u1ec9 \u0111\u00e1nh gi\u00e1 KPI v\u00e0o cu\u1ed1i n\u0103m. Th\u1ef1c t\u1ebf, KPI c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i li\u00ean t\u1ee5c \u0111\u1ec3 qu\u1ea3n l\u00fd, nh\u00e2n vi\u00ean k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n nh\u1eefng ch\u1ec9 ti\u00eau ch\u01b0a \u0111\u1ea1t, t\u1eeb \u0111\u00f3 c\u00f3 k\u1ebf ho\u1ea1ch \u0111i\u1ec1u ch\u1ec9nh thay v\u00ec ch\u1edd \u0111\u1ebfn k\u1ef3 \u0111\u00e1nh gi\u00e1 cu\u1ed1i c\u00f9ng.<\/p>\n

          T\u00f9y theo \u0111\u1eb7c th\u00f9 ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chu k\u1ef3 theo d\u00f5i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n\n\n\n\n
          Chu k\u1ef3<\/td>\nM\u1ee5c \u0111\u00edch<\/td>\n<\/tr>\n
          H\u00e0ng tu\u1ea7n<\/td>\nTheo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, x\u1eed l\u00fd v\u01b0\u1edbng m\u1eafc k\u1ecbp th\u1eddi<\/td>\n<\/tr>\n
          H\u00e0ng th\u00e1ng<\/td>\n\u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n, \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch<\/td>\n<\/tr>\n
          H\u00e0ng qu\u00fd<\/td>\nXem x\u00e9t m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a ph\u00f2ng ban<\/td>\n<\/tr>\n
          H\u00e0ng n\u0103m<\/td>\nT\u1ed5ng k\u1ebft hi\u1ec7u su\u1ea5t, x\u00e9t th\u01b0\u1edfng v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Trong m\u1ed7i k\u1ef3 \u0111\u00e1nh gi\u00e1, HR v\u00e0 qu\u1ea3n l\u00fd n\u00ean trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean \u0111\u1ec3 ph\u00e2n t\u00edch nguy\u00ean nh\u00e2n \u0111\u1ea1t ho\u1eb7c ch\u01b0a \u0111\u1ea1t KPI. N\u1ebfu m\u1ee5c ti\u00eau kinh doanh thay \u0111\u1ed5i ho\u1eb7c th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng, h\u1ec7 th\u1ed1ng KPI c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ph\u00f9 h\u1ee3p.<\/p>\n

          4. Nh\u1eefng sai l\u1ea7m khi\u1ebfn b\u1ea3ng KPI kh\u00f4ng ph\u00e1t huy hi\u1ec7u qu\u1ea3<\/h2>\n

          Kh\u00f4ng \u00edt doanh nghi\u1ec7p d\u00e0nh nhi\u1ec1u th\u1eddi gian x\u00e2y d\u1ef1ng b\u1ea3ng KPI cho nh\u00e2n vi\u00ean, th\u1eadm ch\u00ed tham kh\u1ea3o nhi\u1ec1u file KPI m\u1eabu nh\u01b0ng sau m\u1ed9t th\u1eddi gian \u00e1p d\u1ee5ng l\u1ea1i nh\u1eadn th\u1ea5y hi\u1ec7u qu\u1ea3 kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng. Nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u00e1p l\u1ef1c, c\u1ea5p qu\u1ea3n l\u00fd m\u1ea5t nhi\u1ec1u th\u1eddi gian t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, c\u00f2n ban l\u00e3nh \u0111\u1ea1o l\u1ea1i kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

          Nguy\u00ean nh\u00e2n th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf b\u1ea3n th\u00e2n KPI m\u00e0 \u0111\u1ebfn t\u1eeb c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 HR v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n tr\u00e1nh.<\/p>\n

          4.1 KPI qu\u00e1 nhi\u1ec1u khi\u1ebfn nh\u00e2n vi\u00ean m\u1ea5t tr\u1ecdng t\u00e2m<\/h3>\n

          M\u1ed9t trong nh\u1eefng l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 x\u00e2y d\u1ef1ng qu\u00e1 nhi\u1ec1u ch\u1ec9 ti\u00eau cho m\u1ed9t v\u1ecb tr\u00ed. Kh\u00f4ng \u00edt doanh nghi\u1ec7p thi\u1ebft l\u1eadp t\u1eeb 15\u201320 KPI cho m\u1ed9t nh\u00e2n vi\u00ean v\u1edbi mong mu\u1ed1n \u0111o l\u01b0\u1eddng to\u00e0n di\u1ec7n m\u1ecdi kh\u00eda c\u1ea1nh c\u00f4ng vi\u1ec7c. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y l\u1ea1i khi\u1ebfn nh\u00e2n vi\u00ean kh\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u00e2u l\u00e0 \u01b0u ti\u00ean quan tr\u1ecdng nh\u1ea5t.<\/p>\n

          V\u00ed d\u1ee5, m\u1ed9t nh\u00e2n vi\u00ean Marketing v\u1eeba ph\u1ea3i theo d\u00f5i l\u01b0\u1ee3t truy c\u1eadp website, s\u1ed1 l\u01b0\u1ee3ng b\u00e0i vi\u1ebft, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ef7 l\u1ec7 m\u1edf email, s\u1ed1 l\u01b0\u1ee3ng chi\u1ebfn d\u1ecbch tri\u1ec3n khai, chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c. Khi ph\u1ea3i c\u00f9ng l\u00fac ch\u1ea1y theo qu\u00e1 nhi\u1ec1u KPI, nh\u00e2n vi\u00ean d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng ho\u00e0n th\u00e0nh nhi\u1ec1u vi\u1ec7c nh\u01b0ng kh\u00f4ng t\u1ea1o ra k\u1ebft qu\u1ea3 th\u1ef1c s\u1ef1 cho doanh nghi\u1ec7p.<\/p>\n

          Th\u1ef1c t\u1ebf, KPI n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c. V\u1edbi m\u1ed7i v\u1ecb tr\u00ed, doanh nghi\u1ec7p ch\u1ec9 n\u00ean l\u1ef1a ch\u1ecdn t\u1eeb 5\u20138 KPI quan tr\u1ecdng, k\u1ebft h\u1ee3p c\u00f9ng tr\u1ecdng s\u1ed1 ph\u00f9 h\u1ee3p \u0111\u1ec3 nh\u00e2n vi\u00ean t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c m\u1ee5c ti\u00eau mang l\u1ea1i gi\u00e1 tr\u1ecb cao nh\u1ea5t.<\/p>\n

          4.2 Ch\u1ec9 \u0111o k\u1ebft qu\u1ea3 m\u00e0 kh\u00f4ng \u0111o ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n

          M\u1ed9t sai l\u1ea7m kh\u00e1c l\u00e0 doanh nghi\u1ec7p ch\u1ec9 quan t\u00e2m \u0111\u1ebfn k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng m\u00e0 b\u1ecf qua ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c.<\/p>\n

          Ch\u1eb3ng h\u1ea1n, nh\u00e2n vi\u00ean kinh doanh \u0111\u1ea1t doanh s\u1ed1 r\u1ea5t cao nh\u01b0ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i th\u1ea5p ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng khi\u1ebfu n\u1ea1i t\u0103ng m\u1ea1nh. T\u01b0\u01a1ng t\u1ef1, nh\u00e2n vi\u00ean tuy\u1ec3n d\u1ee5ng ho\u00e0n th\u00e0nh \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng tuy\u1ec3n nh\u01b0ng t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c trong th\u1eddi gian th\u1eed vi\u1ec7c l\u1ea1i cao h\u01a1n b\u00ecnh th\u01b0\u1eddng. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, KPI v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u00e3 \u0111\u1ea1t nh\u01b0ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n

          Do \u0111\u00f3, h\u1ec7 th\u1ed1ng KPI n\u00ean k\u1ebft h\u1ee3p gi\u1eefa ch\u1ec9 ti\u00eau v\u1ec1 s\u1ea3n l\u01b0\u1ee3ng v\u00e0 ch\u1ec9 ti\u00eau v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. V\u00ed d\u1ee5, b\u00ean c\u1ea1nh doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 b\u1ed5 sung t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng; ngo\u00e0i s\u1ed1 l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 theo d\u00f5i t\u1ef7 l\u1ec7 \u1ee9ng vi\u00ean v\u01b0\u1ee3t qua th\u1eed vi\u1ec7c ho\u1eb7c m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a qu\u1ea3n l\u00fd \u0111\u1ed1i v\u1edbi nh\u00e2n s\u1ef1 m\u1edbi.<\/p>\n

          Vi\u1ec7c c\u00e2n b\u1eb1ng gi\u1eefa s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n h\u01a1n, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng nh\u00e2n vi\u00ean ch\u1ea1y theo th\u00e0nh t\u00edch ng\u1eafn h\u1ea1n.<\/p>\n

          4.3 KPI kh\u00f4ng b\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/h3>\n

          KPI ch\u1ec9 ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb m\u1ee5c ti\u00eau kinh doanh. Tuy nhi\u00ean, nhi\u1ec1u doanh nghi\u1ec7p l\u1ea1i thi\u1ebft k\u1ebf KPI theo t\u1eebng ph\u00f2ng ban m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp, d\u1eabn \u0111\u1ebfn vi\u1ec7c c\u00e1c b\u1ed9 ph\u1eadn ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau nh\u01b0ng m\u1ee5c ti\u00eau chung c\u1ee7a t\u1ed5 ch\u1ee9c v\u1eabn kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

          V\u00ed d\u1ee5, doanh nghi\u1ec7p \u0111ang t\u1eadp trung n\u00e2ng cao l\u1ee3i nhu\u1eadn nh\u01b0ng ph\u00f2ng Kinh doanh ch\u1ec9 \u0111\u01b0\u1ee3c giao KPI v\u1ec1 t\u0103ng doanh thu, trong khi kh\u00f4ng c\u00f3 ch\u1ec9 ti\u00eau v\u1ec1 bi\u00ean l\u1ee3i nhu\u1eadn ho\u1eb7c gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn nh\u00e2n vi\u00ean \u01b0u ti\u00ean b\u00e1n h\u00e0ng b\u1eb1ng m\u1ecdi gi\u00e1, bao g\u1ed3m c\u1ea3 vi\u1ec7c gi\u1ea3m gi\u00e1 qu\u00e1 m\u1ee9c \u0111\u1ec3 \u0111\u1ea1t doanh s\u1ed1.<\/p>\n

          Hay trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0ng KPI c\u1ee7a b\u1ed9 ph\u1eadn Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1ec9 \u0111o s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi x\u1eed l\u00fd m\u1ed7i ng\u00e0y. Khi \u0111\u00f3, nh\u00e2n vi\u00ean c\u00f3 xu h\u01b0\u1edbng k\u1ebft th\u00fac cu\u1ed9c g\u1ecdi th\u1eadt nhanh thay v\u00ec t\u1eadp trung gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

          \u0110\u1ec3 tr\u00e1nh t\u00ecnh tr\u1ea1ng n\u00e0y, HR n\u00ean r\u00e0 so\u00e1t KPI \u0111\u1ecbnh k\u1ef3 c\u00f9ng l\u00e3nh \u0111\u1ea1o c\u00e1c ph\u00f2ng ban nh\u1eb1m \u0111\u1ea3m b\u1ea3o m\u1ecdi ch\u1ec9 ti\u00eau \u0111\u1ec1u ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

          4.4 Thi\u1ebfu d\u1eef li\u1ec7u theo d\u00f5i t\u1ef1 \u0111\u1ed9ng<\/h3>\n

          \u1ede nhi\u1ec1u doanh nghi\u1ec7p, KPI v\u1eabn \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd th\u00f4ng qua c\u00e1c m\u1eabu KPI Excel ri\u00eang l\u1ebb. C\u00e1ch l\u00e0m n\u00e0y ph\u00f9 h\u1ee3p khi quy m\u00f4 nh\u00e2n s\u1ef1 c\u00f2n nh\u1ecf, nh\u01b0ng s\u1ebd b\u1ed9c l\u1ed9 nhi\u1ec1u h\u1ea1n ch\u1ebf khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n

          Khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n vi\u00ean t\u0103ng l\u00ean, HR ph\u1ea3i t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u ph\u00f2ng ban, \u0111\u1ed1i chi\u1ebfu nhi\u1ec1u phi\u00ean b\u1ea3n Excel kh\u00e1c nhau v\u00e0 ki\u1ec3m tra l\u1ea1i c\u00e1c c\u00f4ng th\u1ee9c t\u00ednh \u0111i\u1ec3m. Ch\u1ec9 m\u1ed9t sai s\u00f3t nh\u1ecf trong c\u00f4ng th\u1ee9c ho\u1eb7c d\u1eef li\u1ec7u nh\u1eadp li\u1ec7u c\u0169ng c\u00f3 th\u1ec3 l\u00e0m thay \u0111\u1ed5i k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1.<\/p>\n

          B\u00ean c\u1ea1nh \u0111\u00f3, d\u1eef li\u1ec7u tr\u00ean Excel th\u01b0\u1eddng ch\u1ec9 ph\u1ea3n \u00e1nh t\u1ea1i th\u1eddi \u0111i\u1ec3m c\u1eadp nh\u1eadt. Ban l\u00e3nh \u0111\u1ea1o kh\u00f3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 KPI theo th\u1eddi gian th\u1ef1c ho\u1eb7c nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n nh\u1eefng ch\u1ec9 ti\u00eau \u0111ang c\u00f3 nguy c\u01a1 kh\u00f4ng ho\u00e0n th\u00e0nh.<\/p>\n

          4.5 Kh\u00f4ng c\u1eadp nh\u1eadt KPI khi doanh nghi\u1ec7p thay \u0111\u1ed5i<\/h3>\n

          Th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh lu\u00f4n thay \u0111\u1ed5i. V\u00ec v\u1eady, KPI c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee5c ti\u00eau trong t\u1eebng giai \u0111o\u1ea1n.<\/p>\n

          V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 \u01b0u ti\u00ean KPI v\u1ec1 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u1ed5n \u0111\u1ecbnh, m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 chuy\u1ec3n sang t\u1ed1i \u01b0u l\u1ee3i nhu\u1eadn ho\u1eb7c n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. N\u1ebfu v\u1eabn s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng KPI c\u0169, nh\u00e2n vi\u00ean s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 ti\u00eau kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi.<\/p>\n

          HR n\u00ean ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c tr\u01b0\u1edfng b\u1ed9 ph\u1eadn \u0111\u00e1nh gi\u00e1 l\u1ea1i KPI theo chu k\u1ef3 qu\u00fd ho\u1eb7c n\u0103m, \u0111\u1ed3ng th\u1eddi \u0111i\u1ec1u ch\u1ec9nh khi c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, m\u00f4 h\u00ecnh kinh doanh ho\u1eb7c c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c.<\/p>\n

          5. Qu\u1ea3n l\u00fd b\u1ea3ng KPI b\u1eb1ng Excel hay ph\u1ea7n m\u1ec1m HRM?<\/h2>\n

          Excel l\u00e0 c\u00f4ng c\u1ee5 quen thu\u1ed9c v\u1edbi h\u1ea7u h\u1ebft doanh nghi\u1ec7p v\u00e0 v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p khi s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 c\u00f2n \u00edt. Tuy nhi\u00ean, khi quy m\u00f4 t\u1ed5 ch\u1ee9c m\u1edf r\u1ed9ng, s\u1ed1 l\u01b0\u1ee3ng KPI t\u0103ng l\u00ean, doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, vi\u1ec7c qu\u1ea3n l\u00fd ho\u00e0n to\u00e0n b\u1eb1ng Excel s\u1ebd ph\u00e1t sinh nhi\u1ec1u b\u1ea5t c\u1eadp.<\/p>\n

          5.1 Nh\u1eefng h\u1ea1n ch\u1ebf khi qu\u1ea3n l\u00fd KPI b\u1eb1ng Excel<\/h3>\n

          Nhi\u1ec1u doanh nghi\u1ec7p b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c t\u1ea3i M\u1eabu KPI Excel ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c file KPI m\u1eabu mi\u1ec5n ph\u00ed. Tuy nhi\u00ean, khi s\u1ed1 l\u01b0\u1ee3ng ph\u00f2ng ban v\u00e0 nh\u00e2n s\u1ef1 t\u0103ng l\u00ean, Excel kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng t\u1ed1t y\u00eau c\u1ea7u qu\u1ea3n tr\u1ecb.<\/p>\n

            \n
          • M\u1ed9t trong nh\u1eefng h\u1ea1n ch\u1ebf l\u1edbn nh\u1ea5t l\u00e0 d\u1eef li\u1ec7u b\u1ecb ph\u00e2n t\u00e1n. M\u1ed7i ph\u00f2ng ban c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t file ri\u00eang, khi\u1ebfn HR m\u1ea5t nhi\u1ec1u th\u1eddi gian t\u1ed5ng h\u1ee3p tr\u01b0\u1edbc m\u1ed7i k\u1ef3 \u0111\u00e1nh gi\u00e1. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c ch\u1ec9nh s\u1eeda th\u1ee7 c\u00f4ng l\u00e0m t\u0103ng nguy c\u01a1 sai c\u00f4ng th\u1ee9c, tr\u00f9ng d\u1eef li\u1ec7u ho\u1eb7c s\u1eed d\u1ee5ng nh\u1ea7m phi\u00ean b\u1ea3n.<\/li>\n
          • Excel c\u0169ng ch\u01b0a h\u1ed7 tr\u1ee3 t\u1ed1t vi\u1ec7c ph\u00e2n quy\u1ec1n theo vai tr\u00f2. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd kh\u00f3 ki\u1ec3m so\u00e1t l\u1ecbch s\u1eed ch\u1ec9nh s\u1eeda ho\u1eb7c \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea3o m\u1eadt c\u1ee7a d\u1eef li\u1ec7u \u0111\u00e1nh gi\u00e1. Ngo\u00e0i ra, c\u00f4ng c\u1ee5 n\u00e0y kh\u00f4ng c\u00f3 dashboard tr\u1ef1c quan \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 KPI theo th\u1eddi gian th\u1ef1c, c\u0169ng kh\u00f4ng th\u1ec3 t\u1ef1 \u0111\u1ed9ng nh\u1eafc l\u1ecbch \u0111\u00e1nh gi\u00e1 ho\u1eb7c g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ebfn c\u00e1c b\u00ean li\u00ean quan.<\/li>\n<\/ul>\n

            Khi doanh nghi\u1ec7p c\u00f3 t\u1eeb v\u00e0i ch\u1ee5c \u0111\u1ebfn h\u00e0ng tr\u0103m nh\u00e2n vi\u00ean, nh\u1eefng h\u1ea1n ch\u1ebf n\u00e0y s\u1ebd l\u00e0m t\u0103ng \u0111\u00e1ng k\u1ec3 kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c c\u1ee7a HR v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh k\u1ecbp th\u1eddi c\u1ee7a c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n tr\u1ecb.<\/p>\n

            5.2 Ph\u1ea7n m\u1ec1m gi\u00fap s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh KPI nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

            Thay v\u00ec qu\u1ea3n l\u00fd d\u1eef li\u1ec7u r\u1eddi r\u1ea1c, c\u00e1c ph\u1ea7n m\u1ec1m HRM hi\u1ec7n nay cho ph\u00e9p doanh nghi\u1ec7p s\u1ed1 h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng th\u1ed1ng nh\u1ea5t.<\/p>\n

            H\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng t\u1eeb \u0111i\u1ec3n KPI theo t\u1eebng ch\u1ee9c danh, thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n c\u00f4ng vi\u1ec7c cho t\u1eebng v\u1ecb tr\u00ed, c\u1ea5u h\u00ecnh quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 linh ho\u1ea1t theo t\u1eebng k\u1ef3. Ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 giao KPI, theo d\u00f5i ti\u1ebfn \u0111\u1ed9, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, trong khi nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng c\u1eadp nh\u1eadt k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c tr\u00ean c\u00f9ng h\u1ec7 th\u1ed1ng.<\/p>\n

            B\u00ean c\u1ea1nh \u0111\u00f3, d\u1eef li\u1ec7u KPI \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1ef1 \u0111\u1ed9ng th\u00e0nh c\u00e1c b\u00e1o c\u00e1o dashboard theo th\u1eddi gian th\u1ef1c, gi\u00fap l\u00e3nh \u0111\u1ea1o nhanh ch\u00f3ng n\u1eafm b\u1eaft hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, ph\u00f2ng ban ho\u1eb7c to\u00e0n doanh nghi\u1ec7p. H\u1ec7 th\u1ed1ng c\u00f2n h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee5c v\u1ee5 c\u00f4ng t\u00e1c ra quy\u1ebft \u0111\u1ecbnh, li\u00ean k\u1ebft k\u1ebft qu\u1ea3 KPI v\u1edbi \u0111\u00e0o t\u1ea1o, l\u01b0\u01a1ng th\u01b0\u1edfng, ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i.<\/p>\n

            Nh\u1edd t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh \u0111\u00e1nh gi\u00e1, HR c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 th\u1eddi gian t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, h\u1ea1n ch\u1ebf sai s\u00f3t v\u00e0 t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

            6. V\u00ec sao nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn L\u1ea1c Vi\u1ec7t SureHCS \u0111\u1ec3 qu\u1ea3n tr\u1ecb KPI?<\/h2>\n

            \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t to\u00e0n di\u1ec7n, L\u1ea1c Vi\u1ec7t SureHCS kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng KPI m\u00e0 c\u00f2n k\u1ebft n\u1ed1i to\u00e0n b\u1ed9 quy tr\u00ecnh qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 tr\u00ean c\u00f9ng m\u1ed9t n\u1ec1n t\u1ea3ng.<\/p>\n

              \n
            • \u00a0SureHCS cung c\u1ea5p m\u00f4-\u0111un Performance Management cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng t\u1eeb \u0111i\u1ec3n KPI theo ch\u1ee9c danh, thi\u1ebft l\u1eadp c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 c\u00f4ng vi\u1ec7c tr\u1ef1c tuy\u1ebfn, tri\u1ec3n khai quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 linh ho\u1ea1t theo t\u1eebng m\u00f4 h\u00ecnh t\u1ed5 ch\u1ee9c.<\/li>\n
            • H\u1ec7 th\u1ed1ng \u0111\u1ed3ng th\u1eddi t\u00edch h\u1ee3p People Dashboard & KPI, h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u00e2n s\u1ef1 theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00f4ng t\u00e1c \u0111i\u1ec1u h\u00e0nh v\u00e0 ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n
            • Ngo\u00e0i ra, k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 KPI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi qu\u1ea3n tr\u1ecb n\u0103ng l\u1ef1c, \u0111\u00e0o t\u1ea1o, l\u01b0\u01a1ng th\u01b0\u1edfng, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh qu\u1ea3n tr\u1ecb nh\u00e2n t\u00e0i xuy\u00ean su\u1ed1t thay v\u00ec qu\u1ea3n l\u00fd t\u1eebng nghi\u1ec7p v\u1ee5 ri\u00eang l\u1ebb.<\/li>\n<\/ul>\n

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              L\u1ea0C VI\u1ec6T SUREHCS – QU\u1ea2N TR\u1eca NH\u00c2N S\u1ef0 TI\u1ec0N L\u01af\u01a0NG C&B, T\u00d9Y CH\u1ec8NH CHUY\u00caN S\u00c2U CHO DOANH NGHI\u1ec6P L\u1edaN<\/strong><\/p><\/div>

              L\u1ea1c Vi\u1ec7t SureHCS l\u00e0 ph\u1ea7n m\u1ec1m HRM qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 to\u00e0n di\u1ec7n, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi L\u1ea1c Vi\u1ec7t \u2013 \u0111\u01a1n v\u1ecb h\u01a1n 30 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam v\u1edbi ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0 CMMI Level\u202f3, ISO 9001:2015 v\u00e0 ISO 27001:2013.<\/p>

              SureHCS kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng c\u00e1c nghi\u1ec7p v\u1ee5 nh\u00e2n s\u1ef1 ti\u00eau chu\u1ea9n, m\u00e0 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c b\u00e0i to\u00e1n nh\u00e2n s\u1ef1 \u2013 C&B \u2013 ti\u1ec1n l\u01b0\u01a1ng ph\u1ee9c t\u1ea1p, quy m\u00f4 l\u1edbn, \u0111a c\u00f4ng ty, \u0111a ng\u00e0nh, \u0111\u1eb7c bi\u1ec7t ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p FDI, t\u1eadp \u0111o\u00e0n, nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, logistics, h\u00e0ng kh\u00f4ng, kh\u00e1ch s\u1ea1n, th\u01b0\u01a1ng m\u1ea1i \u2013 d\u1ecbch v\u1ee5.<\/p>

              H\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c tri\u1ec3n khai linh ho\u1ea1t On-premise ho\u1eb7c theo m\u00f4 h\u00ecnh t\u00f9y ch\u1ec9nh chuy\u00ean s\u00e2u, gi\u00fap doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a to\u00e0n b\u1ed9 quy tr\u00ecnh nh\u00e2n s\u1ef1 \u2013 ch\u1ea5m c\u00f4ng \u2013 t\u00ednh l\u01b0\u01a1ng \u2013 ph\u00fac l\u1ee3i \u2013 b\u1ea3o hi\u1ec3m, thay th\u1ebf ho\u00e0n to\u00e0n vi\u1ec7c qu\u1ea3n l\u00fd th\u1ee7 c\u00f4ng b\u1eb1ng Excel r\u1eddi r\u1ea1c.<\/p>

              C\u00e1c ph\u00e2n h\u1ec7 c\u1ed1t l\u00f5i c\u1ee7a ph\u1ea7n m\u1ec1m nh\u00e2n s\u1ef1 L\u1ea1c Vi\u1ec7t SureHCS:<\/b><\/p>

              • Ph\u00e2n h\u1ec7 Tuy\u1ec3n d\u1ee5ng \u2013 \u0110\u00e0o t\u1ea1o:<\/b><\/span><\/em> Qu\u1ea3n l\u00fd xuy\u00ean su\u1ed1t tuy\u1ec3n d\u1ee5ng, h\u1ed9i nh\u1eadp \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1, h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng Talent Pipeline cho doanh nghi\u1ec7p quy m\u00f4 l\u1edbn.<\/span><\/li>
              • C\u1ed5ng th\u00f4ng tin & Qu\u1ea3n l\u00fd h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1<\/span><\/em>:<\/b> L\u01b0u tr\u1eef h\u1ed3 s\u01a1 nh\u00e2n s\u1ef1 \u0111i\u1ec7n t\u1eed t\u1eadp trung, c\u1ed5ng self-service cho ng\u01b0\u1eddi lao \u0111\u1ed9ng v\u00e0 k\u00fd h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng \u0111i\u1ec7n t\u1eed ngay tr\u00ean h\u1ec7 th\u1ed1ng.<\/span><\/li>
              • Ph\u00e2n h\u1ec7 Ch\u1ea5m c\u00f4ng<\/em><\/span>:<\/b> Ch\u1ea5m c\u00f4ng \u0111a h\u00ecnh th\u1ee9c (v\u00e2n tay, nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t Face ID, GPS, Wifi, online), k\u1ebft n\u1ed1i nhi\u1ec1u lo\u1ea1i m\u00e1y ch\u1ea5m c\u00f4ng, h\u1ed7 tr\u1ee3 ch\u1ea5m c\u00f4ng theo gi\u1edd, theo ca, ca linh ho\u1ea1t cho nh\u00e0 m\u00e1y v\u00e0 kh\u00e1ch s\u1ea1n.<\/span><\/li>
              • Ph\u00e2n h\u1ec7 T\u00ednh l\u01b0\u01a1ng & C&B<\/span><\/em>:<\/b> T\u1ef1 \u0111\u1ed9ng t\u00ednh l\u01b0\u01a1ng theo nhi\u1ec1u m\u00f4 h\u00ecnh (gi\u1edd, ca, s\u1ea3n ph\u1ea9m, 3P, KPI hi\u1ec7u su\u1ea5t\u2026), li\u00ean k\u1ebft tr\u1ef1c ti\u1ebfp d\u1eef li\u1ec7u ch\u1ea5m c\u00f4ng \u2013 hi\u1ec7u su\u1ea5t \u2013 ph\u00fac l\u1ee3i, thay th\u1ebf ho\u00e0n to\u00e0n t\u00ednh l\u01b0\u01a1ng th\u1ee7 c\u00f4ng b\u1eb1ng Excel.<\/span><\/li>
              • Ph\u00fac l\u1ee3i \u2013 BHXH \u2013 Chi l\u01b0\u01a1ng<\/span><\/em>:<\/b> Qu\u1ea3n l\u00fd ph\u00fac l\u1ee3i linh ho\u1ea1t, t\u00edch h\u1ee3p\u00a0BHXH online iCare \u0111i\u1ec7n t\u1eed v\u00e0 Bank Hub chi l\u01b0\u01a1ng t\u1ef1 \u0111\u1ed9ng, h\u1ed7 tr\u1ee3 chi tr\u1ea3 \u0111a ti\u1ec1n t\u1ec7 cho doanh nghi\u1ec7p FDI. T\u00edch h\u1ee3p ch\u1eef k\u00fd s\u1ed1 ch\u1ee9ng t\u1eeb thu\u1ebf TNCN, t\u00edch h\u1ee3p k\u00fd s\u1ed1 h\u1ee3p \u0111\u1ed3ng lao \u0111\u1ed9ng \u0111i\u1ec7n t\u1eed.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                <\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                T\u00cdCH H\u1ee2P AI T\u0102NG T\u1ed0C CHUY\u1ec2N \u0110\u1ed4I S\u1ed0 QU\u1ea2N TR\u1eca NGU\u1ed2N NH\u00c2N L\u1ef0C<\/strong><\/span><\/p>

                L\u1ea1c Vi\u1ec7t \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft B\u1ed9 3 tr\u1ee3 l\u00fd AI nh\u00e2n s\u1ef1 t\u00edch h\u1ee3p s\u00e2u v\u00e0o LV SureHCS g\u1ed3m LV-AI.Docs, LV\u2011AI.Resume v\u00e0 LV\u2011AI.Help \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c t\u00e1c v\u1ee5 h\u00e0nh ch\u00ednh, chu\u1ea9n h\u00f3a d\u1eef li\u1ec7u n\u00e2ng cao tr\u1ea3i nghi\u1ec7m nh\u00e2n s\u1ef1<\/span><\/p>

                • LV\u2011AI.Docs<\/strong>: t\u1ef1 \u0111\u1ed9ng b\u00f3c t\u00e1ch chuy\u1ec3n d\u1eef li\u1ec7u t\u1eeb gi\u1ea5y t\u1edd nh\u01b0 CCCD, s\u1ed5 BHXH, b\u1eb1ng c\u1ea5p th\u00e0nh h\u1ed3 s\u01a1 k\u1ef9 thu\u1eadt s\u1ed1 chu\u1ea9n h\u00f3a<\/span><\/li>
                • LV\u2011AI.Resume<\/strong>: t\u1ef1 \u0111\u1ed9ng b\u00f3c t\u00e1ch CV m\u1ecdi \u0111\u1ecbnh d\u1ea1ng, <\/span>ph\u00e2n t\u00edch CV t\u1ef1 \u0111\u1ed9ng, x\u00e2y h\u1ed3 s\u01a1 \u1ee9ng vi\u00ean, t\u00ecm ng\u01b0\u1eddi \u0111\u00fang ti\u00eau ch\u00ed b\u1eb1ng prompt th\u00f4ng minh, khai th\u00e1c d\u1eef li\u1ec7u candidate pool hi\u1ec7u qu\u1ea3\u00a0<\/span><\/li>
                • LV\u2011AI.Help<\/strong>: chatbot n\u1ed9i b\u1ed9 h\u1ed7 tr\u1ee3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi HR 24\/7, truy xu\u1ea5t bi\u1ec3u m\u1eabu quy tr\u00ecnh nhanh ch\u00f3ng theo ng\u1eef c\u1ea3nh ng\u01b0\u1eddi d\u00f9ng<\/span><\/li><\/ul>