{"id":53349,"date":"2026-09-15T15:54:38","date_gmt":"2026-09-15T08:54:38","guid":{"rendered":"https:\/\/lacviet.vn\/?p=53349"},"modified":"2026-09-15T15:57:46","modified_gmt":"2026-09-15T08:57:46","slug":"xay-dung-muc-tieu-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/lacviet.vn\/en\/xay-dung-muc-tieu-ban-hang-hieu-qua\/","title":{"rendered":"X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 theo m\u00f4 h\u00ecnh SMART cho doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh ch\u1ec9 ti\u00eau kinh doanh c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho \u0111\u1ed9i sales trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec c\u1ea3m t\u00ednh ch\u1ee7 quan. M\u1ed9t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng t\u1ed1t c\u1ea7n \u0111\u00e1p \u1ee9ng nguy\u00ean t\u1eafc SMART, \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 r\u00f5 \u0111\u1ebfn t\u1eebng c\u1ea5p v\u00e0 \u0111i k\u00e8m k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n<p style=\"text-align: justify;\">Nhi\u1ec1u doanh nghi\u1ec7p SME \u0111\u1eb7t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng theo kinh nghi\u1ec7m ho\u1eb7c k\u1ef3 v\u1ecdng ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd, kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng l\u1ecbch s\u1eed hay ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf. H\u1ec7 qu\u1ea3 l\u00e0 ch\u1ec9 ti\u00eau doanh s\u1ed1 b\u1ecb \u0111\u1eb7t qu\u00e1 cao khi\u1ebfn \u0111\u1ed9i sales m\u1ea5t \u0111\u1ed9ng l\u1ef1c ngay t\u1eeb \u0111\u1ea7u qu\u00fd, ho\u1eb7c qu\u00e1 th\u1ea5p khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng.<\/p>\n<p style=\"text-align: justify;\">Khi m\u1ee5c ti\u00eau kh\u00f4ng r\u00f5 r\u00e0ng, vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng gi\u1eefa k\u1ef3 c\u0169ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n r\u1ea5t nhi\u1ec1u. Trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/lacviet.vn\/\">L\u1ea1c Vi\u1ec7t<\/a> s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, ph\u00e2n bi\u1ec7t c\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn, n\u1eafm quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau theo m\u00f4 h\u00ecnh SMART v\u00e0 nh\u1eadn di\u1ec7n nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh khi tri\u1ec3n khai.<\/p>\n<h2 style=\"text-align: justify;\">1. M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng b\u00e0i b\u1ea3n?<\/h2>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/strong> l\u00e0 k\u1ebft qu\u1ea3 kinh doanh c\u1ee5 th\u1ec3 m\u00e0 m\u1ed9t ph\u00f2ng ban, chi nh\u00e1nh ho\u1eb7c to\u00e0n b\u1ed9 doanh nghi\u1ec7p cam k\u1ebft \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh, th\u01b0\u1eddng g\u1eafn v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng, s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi ho\u1eb7c th\u1ecb ph\u1ea7n. M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u00f3ng vai tr\u00f2 kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed9i sales, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ebfn ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch marketing \u0111i k\u00e8m.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng v\u1edbi ch\u1ec9 ti\u00eau KPI c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean sales. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u1ea5p ph\u00f2ng ban ho\u1eb7c doanh nghi\u1ec7p, mang t\u00ednh t\u1ed5ng th\u1ec3 v\u00e0 d\u00e0i h\u1ea1n h\u01a1n, trong khi KPI c\u00e1 nh\u00e2n l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 nh\u1ecf h\u01a1n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 xu\u1ed1ng t\u1eebng nh\u00e2n vi\u00ean \u0111\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd v\u00e0o m\u1ee5c ti\u00eau chung \u0111\u00f3. M\u1ed9t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n lu\u00f4n \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh nhi\u1ec1u KPI c\u00e1 nh\u00e2n kh\u00e1c nhau, nh\u01b0ng b\u1ea3n th\u00e2n m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi KPI.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n mang l\u1ea1i ba l\u1ee3i \u00edch ch\u00ednh cho doanh nghi\u1ec7p.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Th\u1ee9 nh\u1ea5t, gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u00f5 r\u00e0ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng \u0111\u1ed9i sales ho\u1ea1t \u0111\u1ed9ng r\u1eddi r\u1ea1c, m\u1ed7i ng\u01b0\u1eddi theo \u0111u\u1ed5i m\u1ed9t h\u01b0\u1edbng kh\u00e1c nhau.<\/li>\n<li aria-level=\"1\">Th\u1ee9 hai, m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 c\u0103n c\u1ee9 quan tr\u1ecdng \u0111\u1ec3 ban l\u00e3nh \u0111\u1ea1o ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u1ec1 nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch marketing v\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd theo t\u1eebng giai \u0111o\u1ea1n.<\/li>\n<li aria-level=\"1\">Th\u1ee9 ba, m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u1ee5 th\u1ec3 t\u1ea1o ra th\u01b0\u1edbc \u0111o kh\u00e1ch quan \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n \u0111\u1ed9i, t\u1eeb \u0111\u00f3 k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c tr\u01b0\u1edbc khi \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh c\u1ea3 n\u0103m. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng r\u00f5 r\u00e0ng th\u01b0\u1eddng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng ch\u1ea1y theo doanh s\u1ed1 ng\u1eafn h\u1ea1n, thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n cho \u0111\u1ed9i ng\u0169, r\u1ea5t kh\u00f3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;n\u0103m nay \u0111\u1ed9i sales ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n hay k\u00e9m h\u01a1n n\u0103m ngo\u00e1i&#8221; m\u1ed9t c\u00e1ch c\u00f3 c\u0103n c\u1ee9.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sau khi hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo doanh nghi\u1ec7p c\u1ea7n n\u1eafm l\u00e0 c\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u00fang lo\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n<h2 style=\"text-align: justify;\">2. C\u00f3 nh\u1eefng lo\u1ea1i m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng n\u00e0o doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5?<\/h2>\n<blockquote>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau, ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 ph\u00e2n lo\u1ea1i theo k\u1ebft qu\u1ea3 kinh doanh m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi: <strong>m\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1, v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u1ec1 kh\u00e1ch h\u00e0ng, v\u1ec1 l\u1ee3i nhu\u1eadn<\/strong>. Vi\u1ec7c n\u1eafm r\u00f5 t\u1eebng nh\u00f3m m\u1ee5c ti\u00eau gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u00fang tr\u1ecdng t\u00e2m c\u1ea7n \u01b0u ti\u00ean trong t\u1eebng giai \u0111o\u1ea1n, thay v\u00ec c\u1ed1 g\u1eafng theo \u0111u\u1ed5i t\u1ea5t c\u1ea3 c\u00f9ng l\u00fac m\u00e0 kh\u00f4ng c\u00f3 th\u1ee9 t\u1ef1 \u01b0u ti\u00ean r\u00f5 r\u00e0ng, d\u1eabn \u0111\u1ebfn ph\u00e2n t\u00e1n ngu\u1ed3n l\u1ef1c v\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 \u1edf b\u1ea5t k\u1ef3 nh\u00f3m ch\u1ec9 ti\u00eau n\u00e0o.<\/p>\n<\/blockquote>\n<h3 style=\"text-align: justify;\">2.1. M\u1ee5c ti\u00eau v\u1ec1 doanh s\u1ed1 v\u00e0 s\u1ea3n l\u01b0\u1ee3ng<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 nh\u00f3m m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn d\u1ec5 \u0111o l\u01b0\u1eddng nh\u1ea5t, th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng con s\u1ed1 doanh thu tuy\u1ec7t \u0111\u1ed1i (v\u00ed d\u1ee5: \u0111\u1ea1t 5 t\u1ef7 \u0111\u1ed3ng doanh thu trong qu\u00fd) ho\u1eb7c s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 (v\u00ed d\u1ee5: b\u00e1n \u0111\u01b0\u1ee3c 10.000 s\u1ea3n ph\u1ea9m trong th\u00e1ng). M\u1ee5c ti\u00eau doanh s\u1ed1 th\u01b0\u1eddng \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u v\u00ec g\u1eafn tr\u1ef1c ti\u1ebfp v\u1edbi d\u00f2ng ti\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng v\u1eadn h\u00e0nh c\u1ee7a c\u00f4ng ty, \u0111\u1ed3ng th\u1eddi l\u00e0 ch\u1ec9 s\u1ed1 d\u1ec5 b\u00e1o c\u00e1o l\u00ean ban l\u00e3nh \u0111\u1ea1o nh\u1ea5t trong s\u1ed1 c\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Tuy nhi\u00ean, n\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau doanh s\u1ed1 m\u00e0 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, \u0111\u1ed9i sales c\u00f3 th\u1ec3 ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 s\u00e2u ho\u1eb7c ch\u1ea5p nh\u1eadn \u0111i\u1ec1u kho\u1ea3n thanh to\u00e1n b\u1ea5t l\u1ee3i cho doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 l\u00e2u d\u00e0i. M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f2n d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng &#8220;\u0111\u1ea9y h\u00e0ng&#8221; v\u00e0o cu\u1ed1i k\u1ef3 b\u00e1o c\u00e1o \u0111\u1ec3 \u0111\u1ea1t ch\u1ec9 ti\u00eau, khi\u1ebfn s\u1ed1 li\u1ec7u t\u1ed3n kho c\u00f4ng n\u1ee3 b\u1ecb b\u00f3p m\u00e9o, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh \u1edf c\u00e1c k\u1ef3 ti\u1ebfp theo.<\/p>\n<p style=\"text-align: justify;\">V\u00ec v\u1eady, m\u1ee5c ti\u00eau doanh s\u1ed1 n\u00ean lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t song song v\u1edbi m\u1ee5c ti\u00eau v\u1ec1 l\u1ee3i nhu\u1eadn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, thay v\u00ec \u0111\u1ee9ng \u0111\u1ed9c l\u1eadp. Khi thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau doanh s\u1ed1, doanh nghi\u1ec7p c\u1ea7n tham chi\u1ebfu d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c k\u1ef3 tr\u01b0\u1edbc, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng theo m\u00f9a v\u1ee5 v\u00e0 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t ho\u1eb7c cung \u1ee9ng th\u1ef1c t\u1ebf, tr\u00e1nh \u0111\u1eb7t con s\u1ed1 ch\u1ec9 d\u1ef1a tr\u00ean mong mu\u1ed1n t\u0103ng tr\u01b0\u1edfng ch\u1ee7 quan c\u1ee7a ban l\u00e3nh \u0111\u1ea1o m\u00e0 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111i k\u00e8m.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ra, m\u1ee5c ti\u00eau doanh s\u1ed1 n\u00ean \u0111\u01b0\u1ee3c t\u00e1ch ri\u00eang theo t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng n\u1ebfu doanh nghi\u1ec7p kinh doanh \u0111a d\u1ea1ng ng\u00e0nh h\u00e0ng, thay v\u00ec g\u1ed9p chung th\u00e0nh m\u1ed9t con s\u1ed1 duy nh\u1ea5t. C\u00e1ch l\u00e0m n\u00e0y gi\u00fap ban l\u00e3nh \u0111\u1ea1o nh\u00ecn r\u00f5 d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang t\u0103ng tr\u01b0\u1edfng t\u1ed1t, d\u00f2ng n\u00e0o \u0111ang ch\u1eefng l\u1ea1i \u0111\u1ec3 c\u00f3 quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c marketing v\u00e0 b\u00e1n h\u00e0ng ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m trong k\u1ef3 ti\u1ebfp theo.<\/p>\n<h3 style=\"text-align: justify;\">2.2. M\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb ph\u1ea7n<\/h3>\n<p style=\"text-align: justify;\">Nh\u00f3m m\u1ee5c ti\u00eau n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 l\u00e0 th\u00e2m nh\u1eadp m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd m\u1edbi, m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi, ho\u1eb7c gia t\u0103ng th\u1ecb ph\u1ea7n trong m\u1ed9t ng\u00e0nh h\u00e0ng c\u1ee5 th\u1ec3 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp. M\u1ee5c ti\u00eau th\u1ecb ph\u1ea7n th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh t\u1ea1i th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 \u0111ang mu\u1ed1n t\u0103ng tr\u01b0\u1edfng quy m\u00f4 sang giai \u0111o\u1ea1n ti\u1ebfp theo c\u1ee7a chu k\u1ef3 kinh doanh.<\/p>\n<p style=\"text-align: justify;\">Kh\u00e1c v\u1edbi m\u1ee5c ti\u00eau doanh s\u1ed1, m\u1ee5c ti\u00eau th\u1ecb ph\u1ea7n \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh: \u0111\u1ed1i th\u1ee7 n\u00e0o \u0111ang chi\u1ebfm \u01b0u th\u1ebf \u1edf ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau, \u0111i\u1ec3m m\u1ea1nh &#8211; \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd, c\u0169ng nh\u01b0 r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1edbi l\u00e0 g\u00ec. \u0110\u00e2y l\u00e0 lo\u1ea1i m\u1ee5c ti\u00eau c\u00f3 t\u00ednh r\u1ee7i ro cao h\u01a1n v\u00ec ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o ph\u1ea3n \u1ee9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7, kh\u00f4ng ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o n\u1ed7 l\u1ef1c n\u1ed9i b\u1ed9 c\u1ee7a \u0111\u1ed9i sales.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau th\u1ecb ph\u1ea7n h\u1ee3p l\u00fd, doanh nghi\u1ec7p c\u1ea7n c\u00f3 d\u1eef li\u1ec7u v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7, th\u01b0\u1eddng th\u00f4ng qua b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u ng\u00e0nh, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00e2n t\u00edch n\u1ed9i b\u1ed9 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf \u0111\u00e3 t\u00edch l\u0169y \u0111\u01b0\u1ee3c qua c\u00e1c k\u1ef3 kinh doanh tr\u01b0\u1edbc \u0111\u00f3, tr\u00e1nh \u0111\u1eb7t m\u1ee5c ti\u00eau th\u1ecb ph\u1ea7n ch\u1ec9 d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn ch\u1ee7 quan v\u1ec1 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau th\u1ecb ph\u1ea7n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua con \u0111\u01b0\u1eddng n\u00e0o: c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp b\u1eb1ng gi\u00e1, kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, hay m\u1edf r\u1ed9ng k\u00eanh ph\u00e2n ph\u1ed1i. M\u1ed7i h\u01b0\u1edbng \u0111i \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian kh\u00e1c nhau, v\u00ec v\u1eady c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 tr\u01b0\u1edbc khi \u0111\u1eb7t m\u1ed1c th\u1eddi gian ho\u00e0n th\u00e0nh cho m\u1ee5c ti\u00eau m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, tr\u00e1nh \u0111\u1eb7t m\u1ed1c th\u1eddi gian qu\u00e1 g\u1ea5p so v\u1edbi th\u1ef1c t\u1ebf tri\u1ec3n khai.<\/p>\n<h3 style=\"text-align: justify;\">2.3. M\u1ee5c ti\u00eau v\u1ec1 kh\u00e1ch h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau v\u1ec1 kh\u00e1ch h\u00e0ng bao g\u1ed3m hai h\u01b0\u1edbng ch\u00ednh: ph\u00e1t tri\u1ec3n kh\u00e1ch h\u00e0ng m\u1edbi (s\u1ed1 l\u01b0\u1ee3ng lead chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng, s\u1ed1 h\u1ee3p \u0111\u1ed3ng k\u00fd m\u1edbi trong k\u1ef3) v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 (t\u1ef7 l\u1ec7 t\u00e1i k\u00fd h\u1ee3p \u0111\u1ed3ng, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng l\u1eb7p l\u1ea1i, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu). V\u1edbi c\u00e1c doanh nghi\u1ec7p B2B b\u00e1n ph\u1ea7n m\u1ec1m ho\u1eb7c d\u1ecbch v\u1ee5 theo m\u00f4 h\u00ecnh thu\u00ea bao, m\u1ee5c ti\u00eau gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u01b0\u1eddng quan tr\u1ecdng ngang b\u1eb1ng, th\u1eadm ch\u00ed h\u01a1n m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng m\u1edbi, v\u00ec chi ph\u00ed gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu th\u01b0\u1eddng th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi chi ph\u00ed t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi ho\u00e0n to\u00e0n.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p l\u00e0 doanh nghi\u1ec7p ch\u1ec9 \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 b\u1ecf qu\u00ean ch\u1ec9 ti\u00eau ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u0169, d\u1eabn \u0111\u1ebfn t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf (churn) cao, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a c\u1ea3 b\u1ed9 m\u00e1y b\u00e1n h\u00e0ng d\u00f9 doanh s\u1ed1 tr\u01b0\u1edbc m\u1eaft v\u1eabn t\u0103ng. V\u1ec1 l\u00e2u d\u00e0i, t\u00ecnh tr\u1ea1ng n\u00e0y khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c &#8220;ch\u1ea1y&#8221; \u0111\u1ec3 b\u00f9 \u0111\u1eafp l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ea5t \u0111i, thay v\u00ec x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh theo th\u1eddi gian.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng theo c\u1ea3 hai chi\u1ec1u n\u00f3i tr\u00ean v\u00e0 theo d\u00f5i song song, \u0111\u1ed3ng th\u1eddi ph\u00e2n bi\u1ec7t r\u00f5 ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ebfn t\u1eeb k\u00eanh n\u00e0o (gi\u1edbi thi\u1ec7u, marketing tr\u1ef1c tuy\u1ebfn, \u0111\u1ed9i sales ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn) \u0111\u1ec3 c\u00f3 c\u01a1 s\u1edf ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch v\u00e0 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd cho t\u1eebng k\u00eanh trong c\u00e1c k\u1ef3 ti\u1ebfp theo.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi m\u1ee5c ti\u00eau gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, doanh nghi\u1ec7p n\u00ean g\u1eafn th\u00eam ch\u1ec9 s\u1ed1 v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng ho\u1eb7c t\u1ea7n su\u1ea5t t\u01b0\u01a1ng t\u00e1c sau b\u00e1n h\u00e0ng, kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf t\u1ef7 l\u1ec7 t\u00e1i k\u00fd h\u1ee3p \u0111\u1ed3ng. Vi\u1ec7c ph\u00e1t hi\u1ec7n s\u1edbm d\u1ea5u hi\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 nguy c\u01a1 r\u1eddi b\u1ecf, th\u00f4ng qua gi\u1ea3m t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ho\u1eb7c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, gi\u00fap \u0111\u1ed9i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng can thi\u1ec7p k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi m\u1ea5t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n.<\/p>\n<h3 style=\"text-align: justify;\">2.4. M\u1ee5c ti\u00eau v\u1ec1 l\u1ee3i nhu\u1eadn v\u00e0 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng<\/h3>\n<p style=\"text-align: justify;\">Kh\u00e1c v\u1edbi m\u1ee5c ti\u00eau doanh s\u1ed1 thu\u1ea7n t\u00fay, m\u1ee5c ti\u00eau v\u1ec1 l\u1ee3i nhu\u1eadn \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, th\u01b0\u1eddng th\u1ec3 hi\u1ec7n qua bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p, chi ph\u00ed b\u00e1n h\u00e0ng tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng, ho\u1eb7c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng th\u00e0nh h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng. \u0110\u00e2y l\u00e0 nh\u00f3m m\u1ee5c ti\u00eau m\u00e0 c\u1ea5p qu\u1ea3n l\u00fd c\u1ea5p cao v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb th\u01b0\u1eddng quan t\u00e2m nhi\u1ec1u nh\u1ea5t v\u00ec ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf quy m\u00f4 doanh thu b\u1ec1 n\u1ed5i.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean theo d\u00f5i song song m\u1ee5c ti\u00eau doanh s\u1ed1 v\u00e0 m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng, v\u00ec m\u1ed9t \u0111\u1ed9i sales \u0111\u1ea1t doanh s\u1ed1 cao nh\u01b0ng chi ph\u00ed b\u00e1n h\u00e0ng v\u01b0\u1ee3t m\u1ee9c cho ph\u00e9p (do chi\u1ebft kh\u1ea5u s\u00e2u, chi ph\u00ed hoa h\u1ed3ng cao, ho\u1eb7c chu k\u1ef3 b\u00e1n h\u00e0ng k\u00e9o d\u00e0i) v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p thua l\u1ed7 tr\u00ean t\u1eebng \u0111\u01a1n h\u00e0ng d\u00f9 b\u00e1o c\u00e1o doanh thu tr\u00f4ng r\u1ea5t kh\u1ea3 quan. M\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng kh\u00e1c trong nh\u00f3m n\u00e0y l\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (t\u1eeb lead sang c\u01a1 h\u1ed9i, t\u1eeb c\u01a1 h\u1ed9i sang h\u1ee3p \u0111\u1ed3ng), ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 trong k\u1ef9 n\u0103ng t\u01b0 v\u1ea5n v\u00e0 ch\u1ed1t \u0111\u01a1n c\u1ee7a \u0111\u1ed9i sales.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn v\u00e0 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng h\u1ee3p l\u00fd, doanh nghi\u1ec7p c\u1ea7n c\u00f3 h\u1ec7 th\u1ed1ng theo d\u00f5i chi ph\u00ed b\u00e1n h\u00e0ng chi ti\u1ebft theo t\u1eebng k\u00eanh, t\u1eebng nh\u00e2n vi\u00ean ho\u1eb7c t\u1eebng d\u00f2ng s\u1ea3n ph\u1ea9m, thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o con s\u1ed1 doanh thu t\u1ed5ng th\u1ec3 cu\u1ed1i k\u1ef3.<\/p>\n<p style=\"text-align: justify;\">Sau khi x\u00e1c \u0111\u1ecbnh r\u00f5 nh\u00f3m m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n kinh doanh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 theo m\u1ed9t quy tr\u00ecnh b\u00e0i b\u1ea3n, \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c trong th\u1ef1c t\u1ebf.<\/p>\n<h2 style=\"text-align: justify;\">3. Quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 theo m\u00f4 h\u00ecnh SMART<\/h2>\n<p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng t\u1ed1t c\u1ea7n k\u1ebft h\u1ee3p gi\u1eefa d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u00e0 vi\u1ec7c c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau theo nguy\u00ean t\u1eafc <a href=\"https:\/\/en.wikipedia.org\/wiki\/SMART_criteria\" target=\"_blank\" rel=\"nofollow noopener\">SMART<\/a>, m\u1ed9t m\u00f4 h\u00ecnh thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c George T. Doran gi\u1edbi thi\u1ec7u t\u1eeb n\u0103m 1981 v\u00e0 hi\u1ec7n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, vi\u1ebft t\u1eaft c\u1ee7a Specific (c\u1ee5 th\u1ec3), Measurable (\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Achievable (kh\u1ea3 thi), Relevant (li\u00ean quan) v\u00e0 Time-bound (c\u00f3 th\u1eddi h\u1ea1n). Quy tr\u00ecnh d\u01b0\u1edbi \u0111\u00e2y g\u1ed3m n\u0103m b\u01b0\u1edbc, \u0111i t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau \u0111\u1ecbnh k\u1ef3.<\/p>\n<h3 style=\"text-align: justify;\">3.1. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i<\/h3>\n<p style=\"text-align: justify;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 thu th\u1eadp, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u1ee7a c\u00e1c k\u1ef3 tr\u01b0\u1edbc: doanh s\u1ed1 theo th\u00e1ng\/qu\u00fd, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb lead th\u00e0nh kh\u00e1ch h\u00e0ng, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng theo t\u1eebng giai \u0111o\u1ea1n, hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng k\u00eanh b\u00e1n h\u00e0ng. Song song \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ho\u1ea1t \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, bi\u1ebfn \u0111\u1ed9ng nhu c\u1ea7u theo m\u00f9a v\u1ee5 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c mua c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c b\u1ecf qua b\u01b0\u1edbc ph\u00e2n t\u00edch d\u1eef li\u1ec7u n\u00e0y l\u00e0 nguy\u00ean nh\u00e2n ph\u1ed5 bi\u1ebfn nh\u1ea5t khi\u1ebfn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng tr\u1edf n\u00ean phi th\u1ef1c t\u1ebf, v\u00ec m\u1ee5c ti\u00eau khi \u0111\u00f3 ch\u1ec9 d\u1ef1a tr\u00ean k\u1ef3 v\u1ecdng ch\u1ee7 quan thay v\u00ec n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u1ee7a \u0111\u1ed9i sales v\u00e0 ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p n\u00ean d\u00e0nh \u00edt nh\u1ea5t v\u00e0i ng\u00e0y l\u00e0m vi\u1ec7c cho b\u01b0\u1edbc n\u00e0y tr\u01b0\u1edbc m\u1ed7i chu k\u1ef3 l\u1eadp k\u1ebf ho\u1ea1ch, thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau v\u1ed9i v\u00e0ng ch\u1ec9 trong m\u1ed9t cu\u1ed9c h\u1ecdp ng\u1eafn.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng, doanh nghi\u1ec7p c\u0169ng n\u00ean thu th\u1eadp ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh t\u1eeb ch\u00ednh \u0111\u1ed9i sales, nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng h\u00e0ng ng\u00e0y, \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 r\u00e0o c\u1ea3n th\u1ef1c t\u1ebf trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng m\u00e0 s\u1ed1 li\u1ec7u thu\u1ea7n t\u00fay c\u00f3 th\u1ec3 ch\u01b0a ph\u1ea3n \u00e1nh h\u1ebft, v\u00ed d\u1ee5 nh\u01b0 thay \u0111\u1ed5i trong t\u00e2m l\u00fd mua h\u00e0ng ho\u1eb7c ph\u1ea3n h\u1ed3i th\u01b0\u1eddng g\u1eb7p t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<p style=\"text-align: justify;\">K\u1ebft qu\u1ea3 c\u1ee7a b\u01b0\u1edbc ph\u00e2n t\u00edch n\u00e0y n\u00ean \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p th\u00e0nh m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft ng\u1eafn g\u1ecdn, n\u00eau r\u00f5 nh\u1eefng con s\u1ed1 quan tr\u1ecdng nh\u1ea5t v\u00e0 nh\u1eadn \u0111\u1ecbnh ch\u00ednh v\u1ec1 c\u01a1 h\u1ed9i\/th\u00e1ch th\u1ee9c c\u1ee7a k\u1ef3 t\u1edbi, l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 ban l\u00e3nh \u0111\u1ea1o c\u00f9ng th\u1ea3o lu\u1eadn tr\u01b0\u1edbc khi b\u01b0\u1edbc sang giai \u0111o\u1ea1n x\u00e1c \u0111\u1ecbnh con s\u1ed1 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u1edf b\u01b0\u1edbc ti\u1ebfp theo.<\/p>\n<h3 style=\"text-align: justify;\">3.2. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 theo nguy\u00ean t\u1eafc SMART<\/h3>\n<p style=\"text-align: justify;\">D\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u00e3 ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau theo t\u1eebng ch\u1eef c\u00e1i trong m\u00f4 h\u00ecnh SMART. Specific \u0111\u00f2i h\u1ecfi m\u1ee5c ti\u00eau ph\u1ea3i r\u00f5 r\u00e0ng, v\u00ed d\u1ee5 thay v\u00ec &#8220;t\u0103ng doanh s\u1ed1&#8221; h\u00e3y \u0111\u1eb7t &#8220;t\u0103ng doanh s\u1ed1 ng\u00e0nh h\u00e0ng A th\u00eam 15% trong qu\u00fd 4 t\u1ea1i khu v\u1ef1c mi\u1ec1n B\u1eafc&#8221;. Measurable y\u00eau c\u1ea7u m\u1ee5c ti\u00eau ph\u1ea3i g\u1eafn v\u1edbi con s\u1ed1 ho\u1eb7c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong k\u1ef3, thay v\u00ec di\u1ec5n \u0111\u1ea1t m\u01a1 h\u1ed3.<\/p>\n<p style=\"text-align: justify;\">Achievable ngh\u0129a l\u00e0 m\u1ee5c ti\u00eau ph\u1ea3i n\u1eb1m trong kh\u1ea3 n\u0103ng th\u1ef1c thi c\u1ee7a \u0111\u1ed9i sales d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 v\u1ec1 nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch, th\u1eddi gian, tr\u00e1nh \u0111\u1eb7t ch\u1ec9 ti\u00eau v\u01b0\u1ee3t xa n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf khi\u1ebfn \u0111\u1ed9i ng\u0169 m\u1ea5t \u0111\u1ed9ng l\u1ef1c ngay t\u1eeb \u0111\u1ea7u k\u1ef3. Relevant \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p trong giai \u0111o\u1ea1n \u0111\u00f3, tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p m\u1ee5c ti\u00eau c\u1ee7a ph\u00f2ng sales \u0111i ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ecbnh h\u01b0\u1edbng chung c\u1ee7a c\u00f4ng ty.<\/p>\n<p style=\"text-align: justify;\">Cu\u1ed1i c\u00f9ng, Time-bound y\u00eau c\u1ea7u m\u1ee5c ti\u00eau ph\u1ea3i c\u00f3 m\u1ed1c th\u1eddi gian ho\u00e0n th\u00e0nh r\u00f5 r\u00e0ng, th\u01b0\u1eddng theo th\u00e1ng, qu\u00fd ho\u1eb7c n\u0103m t\u00e0i ch\u00ednh, k\u00e8m theo c\u00e1c m\u1ed1c ki\u1ec3m tra ti\u1ebfn \u0111\u1ed9 \u1edf gi\u1eefa k\u1ef3 \u0111\u1ec3 k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n, x\u1eed l\u00fd s\u1edbm n\u1ebfu c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm ti\u1ebfn \u0111\u1ed9 so v\u1edbi k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n<p style=\"text-align: justify;\">T\u00f3m t\u1eaft n\u0103m ti\u00eau ch\u00ed c\u1ee7a m\u00f4 h\u00ecnh SMART:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Specific (C\u1ee5 th\u1ec3): m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, kh\u00f4ng m\u01a1 h\u1ed3<\/li>\n<li aria-level=\"1\">Measurable (\u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c): g\u1eafn v\u1edbi con s\u1ed1\/ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3<\/li>\n<li aria-level=\"1\">Achievable (Kh\u1ea3 thi): ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a \u0111\u1ed9i sales<\/li>\n<li aria-level=\"1\">Relevant (Li\u00ean quan): \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o chi\u1ebfn l\u01b0\u1ee3c chung<\/li>\n<li aria-level=\"1\">Time-bound (C\u00f3 th\u1eddi h\u1ea1n): c\u00f3 m\u1ed1c th\u1eddi gian ho\u00e0n th\u00e0nh r\u00f5 r\u00e0ng<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean vi\u1ebft m\u1ee5c ti\u00eau SMART th\u00e0nh m\u1ed9t c\u00e2u ho\u00e0n ch\u1ec9nh, c\u00f3 \u0111\u1ee7 c\u1ea3 n\u0103m y\u1ebfu t\u1ed1 tr\u00ean trong c\u00f9ng m\u1ed9t ph\u00e1t bi\u1ec3u, thay v\u00ec ch\u1ec9 \u0111\u1ea3m b\u1ea3o t\u1eebng y\u1ebfu t\u1ed1 m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c. V\u00ed d\u1ee5 m\u1ed9t m\u1ee5c ti\u00eau SMART ho\u00e0n ch\u1ec9nh c\u00f3 th\u1ec3 l\u00e0: &#8220;T\u0103ng doanh s\u1ed1 d\u00f2ng s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m k\u1ebf to\u00e1n th\u00eam 20% t\u1ea1i khu v\u1ef1c mi\u1ec1n Nam trong qu\u00fd 1, th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng \u0111\u1ed9i sales th\u00eam hai nh\u00e2n s\u1ef1 v\u00e0 t\u0103ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn&#8221;. C\u00e1ch vi\u1ebft n\u00e0y gi\u00fap m\u1ecdi th\u00e0nh vi\u00ean trong \u0111\u1ed9i \u0111\u1ecdc l\u00e0 hi\u1ec3u ngay c\u1ea7n l\u00e0m g\u00ec, \u1edf \u0111\u00e2u v\u00e0 trong bao l\u00e2u.<\/p>\n<h3 style=\"text-align: justify;\">3.3. Chia nh\u1ecf m\u1ee5c ti\u00eau theo th\u1eddi gian v\u00e0 c\u1ea5p \u0111\u1ed9<\/h3>\n<p style=\"text-align: justify;\">Sau khi x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 theo nguy\u00ean t\u1eafc SMART, doanh nghi\u1ec7p c\u1ea7n chia nh\u1ecf m\u1ee5c ti\u00eau n\u00e0y theo hai chi\u1ec1u:<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">Theo th\u1eddi gian (m\u1ee5c ti\u00eau n\u0103m chia th\u00e0nh m\u1ee5c ti\u00eau qu\u00fd, m\u1ee5c ti\u00eau qu\u00fd chia th\u00e0nh m\u1ee5c ti\u00eau th\u00e1ng, th\u1eadm ch\u00ed m\u1ee5c ti\u00eau tu\u1ea7n v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh c\u00f3 chu k\u1ef3 b\u00e1n h\u00e0ng ng\u1eafn)<\/li>\n<li aria-level=\"1\">Theo c\u1ea5p \u0111\u1ed9 t\u1ed5 ch\u1ee9c (m\u1ee5c ti\u00eau doanh nghi\u1ec7p chia th\u00e0nh m\u1ee5c ti\u00eau t\u1eebng ph\u00f2ng ban, khu v\u1ef1c, sau \u0111\u00f3 l\u00e0 KPI c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean sales).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vi\u1ec7c chia nh\u1ecf theo hai chi\u1ec1u n\u00e0y gi\u00fap m\u1ee5c ti\u00eau l\u1edbn tr\u1edf n\u00ean d\u1ec5 h\u00ecnh dung, d\u1ec5 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 s\u1edf c\u00f4ng b\u1eb1ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n, t\u1eebng khu v\u1ef1c v\u00e0o k\u1ebft qu\u1ea3 chung c\u1ee7a to\u00e0n \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Khi chia m\u1ee5c ti\u00eau theo c\u1ea5p \u0111\u1ed9, doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ngu\u1ed3n l\u1ef1c gi\u1eefa c\u00e1c khu v\u1ef1c, tr\u00e1nh \u00e1p c\u00f9ng m\u1ed9t t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng cho t\u1ea5t c\u1ea3 c\u00e1c chi nh\u00e1nh m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t l\u01b0u \u00fd quan tr\u1ecdng khi chia nh\u1ecf m\u1ee5c ti\u00eau l\u00e0 t\u1ed5ng c\u00e1c m\u1ee5c ti\u00eau con c\u1ea7n kh\u1edbp ho\u1eb7c v\u01b0\u1ee3t nh\u1eb9 so v\u1edbi m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 ban \u0111\u1ea7u, \u0111\u1ec3 c\u00f3 m\u1ed9t kho\u1ea3ng \u0111\u1ec7m an to\u00e0n ph\u00f2ng tr\u01b0\u1eddng h\u1ee3p m\u1ed9t v\u00e0i khu v\u1ef1c ho\u1eb7c c\u00e1 nh\u00e2n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 ti\u00eau \u0111\u00e3 ph\u00e2n b\u1ed5 trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai th\u1ef1c t\u1ebf.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p c\u0169ng n\u00ean c\u00f4ng khai minh b\u1ea1ch c\u00e1ch ph\u00e2n b\u1ed5 m\u1ee5c ti\u00eau gi\u1eefa c\u00e1c c\u1ea5p, \u0111\u1ec3 nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 v\u00ec sao khu v\u1ef1c ho\u1eb7c c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c giao ch\u1ec9 ti\u00eau \u1edf m\u1ee9c \u0111\u00f3, d\u1ef1a tr\u00ean ti\u00eau ch\u00ed n\u00e0o (quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3, kinh nghi\u1ec7m l\u00e0m vi\u1ec7c). S\u1ef1 minh b\u1ea1ch n\u00e0y gi\u00fap gi\u1ea3m c\u1ea3m gi\u00e1c b\u1ecb \u0111\u1ed1i x\u1eed kh\u00f4ng c\u00f4ng b\u1eb1ng gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i sales khi nh\u1eadn m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5.<\/p>\n<h3 style=\"text-align: justify;\">3.4. L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c th\u1ef1c thi<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t m\u1ee5c ti\u00eau d\u00f9 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp chu\u1ea9n SMART nh\u01b0ng thi\u1ebfu k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u1eabn kh\u00f3 c\u00f3 kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea7n tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau: k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh, ng\u00e2n s\u00e1ch marketing h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng l\u00e0 bao nhi\u00eau, c\u1ea7n tuy\u1ec3n th\u00eam hay \u0111\u00e0o t\u1ea1o l\u1ea1i nh\u00e2n s\u1ef1 sales hay kh\u00f4ng, c\u00f3 c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam c\u00f4ng c\u1ee5\/ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd quy tr\u00ecnh b\u00e1n h\u00e0ng hay kh\u00f4ng.<\/p>\n<p style=\"text-align: justify;\">K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng n\u00ean \u0111i k\u00e8m m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3 cho t\u1eebng ho\u1ea1t \u0111\u1ed9ng v\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m r\u00f5 r\u00e0ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nh\u01b0ng kh\u00f4ng ai th\u1ef1c s\u1ef1 s\u1edf h\u1eefu tr\u00e1ch nhi\u1ec7m tri\u1ec3n khai t\u1eebng ph\u1ea7n vi\u1ec7c c\u1ee5 th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng n\u00ean d\u1ef1 tr\u00f9 c\u00e1c ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng cho nh\u1eefng r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh th\u1ef1c thi, v\u00ed d\u1ee5 nh\u01b0 nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t ngh\u1ec9 vi\u1ec7c gi\u1eefa k\u1ef3 ho\u1eb7c ngu\u1ed3n cung s\u1ea3n ph\u1ea9m b\u1ecb gi\u00e1n \u0111o\u1ea1n.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c c\u1ea7n d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a t\u1eebng m\u1ee5c ti\u00eau con, t\u1eadp trung ngu\u1ed3n l\u1ef1c nhi\u1ec1u h\u01a1n v\u00e0o nh\u1eefng khu v\u1ef1c ho\u1eb7c ph\u00e2n kh\u00fac c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng cao nh\u1ea5t thay v\u00ec d\u00e0n tr\u1ea3i \u0111\u1ec1u cho t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau nh\u01b0 nhau.<\/p>\n<p style=\"text-align: justify;\">Ngo\u00e0i ngu\u1ed3n l\u1ef1c v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1, doanh nghi\u1ec7p c\u0169ng c\u1ea7n chu\u1ea9n b\u1ecb s\u1eb5n c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1ed9i sales theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y, v\u00ed d\u1ee5 nh\u01b0 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ho\u1eb7c b\u1ea3ng theo d\u00f5i c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, \u0111\u1ec3 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng kh\u00f4ng ch\u1ec9 n\u1eb1m tr\u00ean gi\u1ea5y m\u00e0 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh v\u00e0 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c trong su\u1ed1t k\u1ef3 tri\u1ec3n khai.<\/p>\n<h3 style=\"text-align: justify;\">3.5. Theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau \u0111\u1ecbnh k\u1ef3<\/h3>\n<p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u1ed9t l\u1ea7n r\u1ed3i \u0111\u1ec3 \u0111\u00f3, m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i \u0111\u1ecbnh k\u1ef3, th\u01b0\u1eddng l\u00e0 h\u00e0ng tu\u1ea7n ho\u1eb7c h\u00e0ng th\u00e1ng, th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o doanh s\u1ed1 v\u00e0 t\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh so v\u1edbi ch\u1ec9 ti\u00eau \u0111\u00e3 \u0111\u1eb7t ra t\u1eeb \u0111\u1ea7u k\u1ef3. Vi\u1ec7c theo d\u00f5i s\u00e1t gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c d\u1ea5u hi\u1ec7u l\u1ec7ch m\u1ee5c ti\u00eau \u0111\u1ec3 c\u00f3 ph\u01b0\u01a1ng \u00e1n \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi, thay v\u00ec ch\u1ec9 nh\u00ecn l\u1ea1i k\u1ebft qu\u1ea3 khi k\u1ef3 b\u00e1o c\u00e1o \u0111\u00e3 k\u1ebft th\u00fac.<\/p>\n<p style=\"text-align: justify;\">Khi c\u00f3 bi\u1ebfn \u0111\u1ed9ng l\u1edbn v\u1ec1 th\u1ecb tr\u01b0\u1eddng ho\u1eb7c n\u1ed9i b\u1ed9 doanh nghi\u1ec7p (thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m, m\u1ea5t nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t, \u0111\u1ed1i th\u1ee7 tung ch\u01b0\u01a1ng tr\u00ecnh c\u1ea1nh tranh m\u1ea1nh, ho\u1eb7c bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf v\u0129 m\u00f4), m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p, thay v\u00ec c\u1ee9ng nh\u1eafc gi\u1eef nguy\u00ean ch\u1ec9 ti\u00eau ban \u0111\u1ea7u b\u1ea5t ch\u1ea5p th\u1ef1c t\u1ebf \u0111\u00e3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n so v\u1edbi th\u1eddi \u0111i\u1ec3m l\u1eadp k\u1ebf ho\u1ea1ch.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 \u0111\u1ecbnh k\u1ef3 v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u1ea3 c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed9i sales tr\u1ef1c ti\u1ebfp, \u0111\u1ec3 vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau (n\u1ebfu c\u1ea7n) \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean g\u00f3c nh\u00ecn \u0111\u1ea7y \u0111\u1ee7 t\u1eeb c\u1ea3 hai ph\u00eda, thay v\u00ec ch\u1ec9 do ban l\u00e3nh \u0111\u1ea1o quy\u1ebft \u0111\u1ecbnh m\u1ed9t chi\u1ec1u t\u1eeb tr\u00ean xu\u1ed1ng.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c l\u01b0u l\u1ea1i l\u1ecbch s\u1eed c\u00e1c l\u1ea7n \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau qua t\u1eebng k\u1ef3 c\u0169ng l\u00e0 d\u1eef li\u1ec7u qu\u00fd gi\u00e1, gi\u00fap doanh nghi\u1ec7p nh\u00ecn l\u1ea1i xem m\u1ee5c ti\u00eau ban \u0111\u1ea7u th\u01b0\u1eddng b\u1ecb l\u1ec7ch theo h\u01b0\u1edbng n\u00e0o (qu\u00e1 cao hay qu\u00e1 th\u1ea5p) \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a b\u01b0\u1edbc ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 d\u1ef1 b\u00e1o \u1edf c\u00e1c chu k\u1ef3 l\u1eadp m\u1ee5c ti\u00eau ti\u1ebfp theo trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify;\">N\u1eafm v\u1eefng quy tr\u00ecnh n\u0103m b\u01b0\u1edbc tr\u00ean l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng, nh\u01b0ng trong th\u1ef1c t\u1ebf nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn m\u1eafc ph\u1ea3i m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi\u1ebfn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng kh\u00f4ng ph\u00e1t huy hi\u1ec7u qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng.<\/p>\n<h2 style=\"text-align: justify;\">4. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng<\/h2>\n<p style=\"text-align: justify;\">D\u00f9 \u0111\u00e3 n\u1eafm quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau theo chu\u1ea9n SMART, nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn g\u1eb7p ph\u1ea3i n\u0103m sai l\u1ea7m ph\u1ed5 bi\u1ebfn d\u01b0\u1edbi \u0111\u00e2y trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai th\u1ef1c t\u1ebf, khi\u1ebfn m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng m\u1ea5t \u0111i gi\u00e1 tr\u1ecb \u0111\u1ecbnh h\u01b0\u1edbng v\u1ed1n c\u00f3 c\u1ee7a n\u00f3 v\u00e0 \u0111\u00f4i khi c\u00f2n g\u00e2y ph\u1ea3n t\u00e1c d\u1ee5ng l\u00ean tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i sales.<\/p>\n<h3 style=\"text-align: justify;\">4.1. \u0110\u1eb7t m\u1ee5c ti\u00eau qu\u00e1 cao ho\u1eb7c qu\u00e1 th\u1ea5p, thi\u1ebfu t\u00ednh kh\u1ea3 thi<\/h3>\n<p style=\"text-align: justify;\">\u0110\u00e2y l\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t, th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c ban l\u00e3nh \u0111\u1ea1o \u0111\u1eb7t m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u00e1p l\u1ef1c t\u0103ng tr\u01b0\u1edfng t\u1eeb c\u1ed5 \u0111\u00f4ng ho\u1eb7c mong mu\u1ed1n ch\u1ee7 quan, thay v\u00ec c\u0103n c\u1ee9 v\u00e0o d\u1eef li\u1ec7u n\u0103ng l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a \u0111\u1ed9i sales v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. M\u1ee5c ti\u00eau qu\u00e1 cao khi\u1ebfn \u0111\u1ed9i ng\u0169 c\u1ea3m th\u1ea5y b\u1ea5t kh\u1ea3 thi ngay t\u1eeb \u0111\u1ea7u v\u00e0 m\u1ea5t \u0111\u1ed9ng l\u1ef1c c\u1ed1 g\u1eafng, d\u1eabn \u0111\u1ebfn t\u00e2m l\u00fd &#8220;l\u00e0m cho c\u00f3&#8221; thay v\u00ec n\u1ed7 l\u1ef1c h\u1ebft s\u1ee9c, trong khi m\u1ee5c ti\u00eau qu\u00e1 th\u1ea5p l\u1ea1i kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c \u00e1p l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ea7n thi\u1ebft, khi\u1ebfn doanh nghi\u1ec7p b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong giai \u0111o\u1ea1n thu\u1eadn l\u1ee3i.<\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 tr\u00e1nh sai l\u1ea7m n\u00e0y, doanh nghi\u1ec7p n\u00ean tham kh\u1ea3o d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u00edt nh\u1ea5t hai \u0111\u1ebfn ba k\u1ef3 tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 s\u1ef1 ph\u1ea3n bi\u1ec7n t\u1eeb ch\u00ednh \u0111\u1ed9i ng\u0169 sales tr\u01b0\u1edbc khi ch\u1ed1t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng, thay v\u00ec \u00e1p \u0111\u1eb7t m\u1ed9t chi\u1ec1u t\u1eeb c\u1ea5p qu\u1ea3n l\u00fd xu\u1ed1ng m\u00e0 kh\u00f4ng l\u1eafng nghe g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp th\u1ef1c thi c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng h\u00e0ng ng\u00e0y.<\/p>\n<p style=\"text-align: justify;\">M\u1ed9t c\u00e1ch ki\u1ec3m tra \u0111\u01a1n gi\u1ea3n l\u00e0 so s\u00e1nh m\u1ee5c ti\u00eau m\u1edbi \u0111\u1ec1 xu\u1ea5t v\u1edbi t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh m\u00e0 \u0111\u1ed9i sales t\u1eebng \u0111\u1ea1t \u0111\u01b0\u1ee3c trong c\u00e1c k\u1ef3 g\u1ea7n nh\u1ea5t. N\u1ebfu m\u1ee5c ti\u00eau m\u1edbi y\u00eau c\u1ea7u m\u1ee9c t\u0103ng tr\u01b0\u1edfng v\u01b0\u1ee3t xa m\u1ecdi k\u1ef7 l\u1ee5c tr\u01b0\u1edbc \u0111\u00f3 m\u00e0 kh\u00f4ng c\u00f3 y\u1ebfu t\u1ed1 \u0111\u1ed9t bi\u1ebfn n\u00e0o h\u1ed7 tr\u1ee3 (s\u1ea3n ph\u1ea9m m\u1edbi, th\u1ecb tr\u01b0\u1eddng m\u1edbi, chi\u1ebfn d\u1ecbch marketing quy m\u00f4 l\u1edbn), \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111ang thi\u1ebfu t\u00ednh kh\u1ea3 thi v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t l\u1ea1i tr\u01b0\u1edbc khi ban h\u00e0nh ch\u00ednh th\u1ee9c cho to\u00e0n \u0111\u1ed9i.<\/p>\n<p style=\"text-align: justify;\">Ng\u01b0\u1ee3c l\u1ea1i, m\u1ee5c ti\u00eau qu\u00e1 th\u1ea5p c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n s\u1edbm, th\u01b0\u1eddng th\u1ec3 hi\u1ec7n qua vi\u1ec7c \u0111\u1ed9i sales ho\u00e0n th\u00e0nh ch\u1ec9 ti\u00eau qu\u00e1 d\u1ec5 d\u00e0ng, qu\u00e1 s\u1edbm so v\u1edbi th\u1eddi h\u1ea1n c\u1ee7a k\u1ef3. Khi ph\u00e1t hi\u1ec7n d\u1ea5u hi\u1ec7u n\u00e0y l\u1eb7p l\u1ea1i qua nhi\u1ec1u k\u1ef3 li\u00ean ti\u1ebfp, doanh nghi\u1ec7p n\u00ean m\u1ea1nh d\u1ea1n n\u00e2ng m\u1ee9c m\u1ee5c ti\u00eau \u1edf k\u1ef3 ti\u1ebfp theo \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1 c\u1ee7a \u0111\u1ed9i ng\u0169 v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3 style=\"text-align: justify;\">4.2. Kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng th\u1ef1c t\u1ebf<\/h3>\n<p style=\"text-align: justify;\">Nhi\u1ec1u doanh nghi\u1ec7p SME v\u1eabn \u0111\u1eb7t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng theo c\u1ea3m t\u00ednh ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 sao ch\u00e9p ch\u1ec9 ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ee7a n\u0103m tr\u01b0\u1edbc c\u1ed9ng th\u00eam m\u1ed9t t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u1ed1 \u0111\u1ecbnh, m\u00e0 kh\u00f4ng ph\u00e2n t\u00edch k\u1ef9 d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong k\u1ef3 hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn m\u1ee5c ti\u00eau thi\u1ebfu c\u01a1 s\u1edf v\u1eefng ch\u1eafc v\u00e0 d\u1ec5 b\u1ecb l\u1ec7ch xa so v\u1edbi kh\u1ea3 n\u0103ng th\u1ef1c t\u1ebf ngay khi b\u1eaft \u0111\u1ea7u tri\u1ec3n khai, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh h\u00e0ng c\u00f3 bi\u1ebfn \u0111\u1ed9ng nhanh.<\/p>\n<p style=\"text-align: justify;\">H\u1ec7 qu\u1ea3 l\u00e2u d\u00e0i c\u1ee7a sai l\u1ea7m n\u00e0y l\u00e0 doanh nghi\u1ec7p kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f3i quen ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, khi\u1ebfn vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch c\u00e1c n\u0103m sau ti\u1ebfp t\u1ee5c l\u1eb7p l\u1ea1i c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1. \u0110\u1ec3 kh\u1eafc ph\u1ee5c, doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu th\u1eadp v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u b\u00e1n h\u00e0ng c\u00f3 h\u1ec7 th\u1ed1ng ngay t\u1eeb b\u00e2y gi\u1edd, l\u00e0m n\u1ec1n t\u1ea3ng cho c\u00e1c chu k\u1ef3 l\u1eadp m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai.<\/p>\n<p style=\"text-align: justify;\">Ngay c\u1ea3 khi doanh nghi\u1ec7p ch\u01b0a c\u00f3 ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng chuy\u00ean d\u1ee5ng, vi\u1ec7c duy tr\u00ec m\u1ed9t b\u1ea3ng t\u1ed5ng h\u1ee3p doanh s\u1ed1, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i theo t\u1eebng th\u00e1ng tr\u00ean excel c\u0169ng \u0111\u00e3 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng, gi\u00fap m\u1ee5c ti\u00eau c\u1ee7a k\u1ef3 sau c\u00f3 c\u01a1 s\u1edf tham chi\u1ebfu thay v\u00ec ho\u00e0n to\u00e0n d\u1ef1a v\u00e0o tr\u00ed nh\u1edb ho\u1eb7c c\u1ea3m nh\u1eadn ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u1ec1 &#8220;n\u0103m nay b\u00e1n t\u1ed1t h\u01a1n hay k\u00e9m h\u01a1n n\u0103m ngo\u00e1i&#8221;.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p c\u0169ng n\u00ean ph\u00e2n bi\u1ec7t r\u00f5 gi\u1eefa &#8220;d\u1eef li\u1ec7u&#8221; v\u00e0 &#8220;c\u1ea3m nh\u1eadn&#8221;: m\u1ed9t qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y \u0111\u1ed9i sales \u0111ang l\u00e0m vi\u1ec7c r\u1ea5t ch\u0103m ch\u1ec9, nh\u01b0ng n\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf l\u1ea1i \u0111ang gi\u1ea3m d\u1ea7n qua t\u1eebng th\u00e1ng, con s\u1ed1 m\u1edbi l\u00e0 c\u0103n c\u1ee9 \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u1ea5n t\u01b0\u1ee3ng ch\u1ee7 quan v\u1ec1 m\u1ee9c \u0111\u1ed9 n\u1ed7 l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169.<\/p>\n<h3 style=\"text-align: justify;\">4.3. M\u1ee5c ti\u00eau chung chung, kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u1eb7t m\u1ee5c ti\u00eau d\u01b0\u1edbi d\u1ea1ng kh\u1ea9u hi\u1ec7u chung chung nh\u01b0 &#8220;t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 m\u1ea1nh m\u1ebd&#8221; ho\u1eb7c &#8220;m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng&#8221; m\u00e0 kh\u00f4ng g\u1eafn v\u1edbi con s\u1ed1 hay m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3 theo chu\u1ea9n SMART \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf ph\u1ea7n tr\u01b0\u1edbc. M\u1ee5c ti\u00eau nh\u01b0 v\u1eady kh\u00f4ng th\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong k\u1ef3, khi\u1ebfn \u0111\u1ed9i sales kh\u00f4ng bi\u1ebft m\u00ecnh c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao.<\/p>\n<p style=\"text-align: justify;\">T\u00ecnh tr\u1ea1ng n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp ho\u1eb7c m\u1edbi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng quy tr\u00ecnh qu\u1ea3n tr\u1ecb b\u00e0i b\u1ea3n, khi v\u0103n h\u00f3a \u0111\u1eb7t m\u1ee5c ti\u00eau theo s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3 ch\u01b0a \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. Gi\u1ea3i ph\u00e1p l\u00e0 lu\u00f4n ki\u1ec3m tra l\u1ea1i m\u1ecdi m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng tr\u01b0\u1edbc khi ban h\u00e0nh ch\u00ednh th\u1ee9c theo \u0111\u00fang n\u0103m ti\u00eau ch\u00ed c\u1ee7a m\u00f4 h\u00ecnh SMART, \u0111\u1ea3m b\u1ea3o m\u1ed7i m\u1ee5c ti\u00eau \u0111\u1ec1u c\u00f3 con s\u1ed1, \u0111\u01a1n v\u1ecb \u0111o, m\u1ed1c th\u1eddi gian r\u00f5 r\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t quy t\u1eafc \u0111\u01a1n gi\u1ea3n: m\u1ecdi m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng khi vi\u1ebft ra ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ba c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 l\u00e0 \u0111\u1ea1t bao nhi\u00eau, \u0111o b\u1eb1ng ch\u1ec9 s\u1ed1 n\u00e0o, ho\u00e0n th\u00e0nh v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0o. N\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 c\u1ea3 ba c\u00e2u h\u1ecfi n\u00e0y, \u0111\u00f3 ch\u01b0a ph\u1ea3i l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau SMART ho\u00e0n ch\u1ec9nh v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c vi\u1ebft l\u1ea1i r\u00f5 r\u00e0ng h\u01a1n tr\u01b0\u1edbc khi ph\u1ed5 bi\u1ebfn xu\u1ed1ng \u0111\u1ed9i sales.<\/p>\n<p style=\"text-align: justify;\">C\u00e1ch kh\u1eafc ph\u1ee5c hi\u1ec7u qu\u1ea3 l\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch vi\u1ebft m\u1ee5c ti\u00eau tr\u00ecnh b\u00e0y l\u1ea1i b\u1eb1ng m\u1ed9t c\u00e2u duy nh\u1ea5t ch\u1ee9a \u0111\u1ea7y \u0111\u1ee7 con s\u1ed1, \u0111\u01a1n v\u1ecb \u0111o v\u00e0 m\u1ed1c th\u1eddi gian, thay v\u00ec \u0111\u1ec3 m\u1ee5c ti\u00eau t\u1ed3n t\u1ea1i d\u01b0\u1edbi d\u1ea1ng nhi\u1ec1u g\u1ea1ch \u0111\u1ea7u d\u00f2ng m\u00f4 t\u1ea3 mong mu\u1ed1n chung chung. Vi\u1ec7c chu\u1ea9n h\u00f3a c\u00e1ch vi\u1ebft n\u00e0y n\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng th\u1ed1ng nh\u1ea5t cho m\u1ecdi ph\u00f2ng ban trong doanh nghi\u1ec7p.<\/p>\n<h3 style=\"text-align: justify;\">4.4. Kh\u00f4ng ph\u00e2n b\u1ed5 r\u00f5 \u0111\u1ebfn t\u1eebng c\u1ea5p \u0111\u1ed9, thi\u1ebfu s\u1ef1 tham gia c\u1ee7a \u0111\u1ed9i ng\u0169<\/h3>\n<p style=\"text-align: justify;\">Khi m\u1ee5c ti\u00eau ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u1ea5p doanh nghi\u1ec7p m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c chia nh\u1ecf xu\u1ed1ng t\u1eebng ph\u00f2ng ban, khu v\u1ef1c v\u00e0 c\u00e1 nh\u00e2n theo \u0111\u00fang quy tr\u00ecnh \u0111\u00e3 n\u00eau \u1edf ph\u1ea7n 3.3, nh\u00e2n vi\u00ean sales s\u1ebd kh\u00f4ng hi\u1ec3u r\u00f5 ph\u1ea7n \u0111\u00f3ng g\u00f3p c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh v\u00e0o b\u1ee9c tranh chung c\u1ee7a c\u1ea3 c\u00f4ng ty. Vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 tham gia g\u00f3p \u00fd c\u1ee7a \u0111\u1ed9i ng\u0169 tr\u1ef1c ti\u1ebfp th\u1ef1c thi c\u0169ng khi\u1ebfn m\u1ee5c ti\u00eau d\u1ec5 b\u1ecb coi l\u00e0 \u00e1p \u0111\u1eb7t t\u1eeb tr\u00ean xu\u1ed1ng, l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 cam k\u1ebft th\u1ef1c hi\u1ec7n c\u1ee7a c\u1ea3 \u0111\u1ed9i.<\/p>\n<p style=\"text-align: justify;\">V\u1ec1 l\u00e2u d\u00e0i, c\u00e1ch l\u00e0m n\u00e0y c\u00f3 th\u1ec3 t\u1ea1o ra kho\u1ea3ng c\u00e1ch gi\u1eefa c\u1ea5p qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed9i sales, khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf c\u00f4ng vi\u1ec7c h\u1ecd \u0111ang l\u00e0m h\u00e0ng ng\u00e0y. Doanh nghi\u1ec7p n\u00ean t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i th\u1ea3o lu\u1eadn tr\u01b0\u1edbc khi ch\u1ed1t m\u1ee5c ti\u00eau ch\u00ednh th\u1ee9c, \u0111\u1ec3 \u0111\u1ed9i sales c\u00f3 c\u01a1 h\u1ed9i ph\u1ea3n h\u1ed3i v\u1ec1 t\u00ednh kh\u1ea3 thi c\u1ee7a c\u00e1c con s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c ph\u00e2n b\u1ed5 r\u00f5 r\u00e0ng \u0111\u1ebfn t\u1eebng c\u1ea5p c\u0169ng gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh ai l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh khi m\u1ee5c ti\u00eau chung kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, thay v\u00ec r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng &#8220;cha chung kh\u00f4ng ai kh\u00f3c&#8221; khi k\u1ebft qu\u1ea3 kinh doanh kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng nh\u01b0ng kh\u00f4ng ai x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n xu\u1ea5t ph\u00e1t t\u1eeb khu v\u1ef1c hay c\u00e1 nh\u00e2n n\u00e0o trong to\u00e0n b\u1ed9 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng.<\/p>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p n\u00ean duy tr\u00ec th\u00f3i quen ph\u1ed5 bi\u1ebfn m\u1ee5c ti\u00eau b\u1eb1ng v\u0103n b\u1ea3n ch\u00ednh th\u1ee9c t\u1edbi t\u1eebng c\u1ea5p, k\u00e8m gi\u1ea3i th\u00edch ng\u1eafn g\u1ecdn v\u1ec1 c\u00e1ch t\u00ednh to\u00e1n con s\u1ed1 \u0111\u01b0\u1ee3c giao, thay v\u00ec ch\u1ec9 th\u00f4ng b\u00e1o mi\u1ec7ng trong cu\u1ed9c h\u1ecdp r\u1ed3i \u0111\u1ec3 nh\u00e2n vi\u00ean t\u1ef1 suy di\u1ec5n theo c\u00e1ch hi\u1ec3u ri\u00eang c\u1ee7a m\u1ed7i ng\u01b0\u1eddi.<\/p>\n<h3 style=\"text-align: justify;\">4.5. Kh\u00f4ng linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i<\/h3>\n<p style=\"text-align: justify;\">M\u1ed9t s\u1ed1 doanh nghi\u1ec7p gi\u1eef nguy\u00ean m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng \u0111\u00e3 \u0111\u1eb7t t\u1eeb \u0111\u1ea7u k\u1ef3 b\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn x\u1ea3y ra gi\u1eefa ch\u1eebng, nh\u01b0 \u0111\u1ed1i th\u1ee7 tung s\u1ea3n ph\u1ea9m c\u1ea1nh tranh m\u1ea1nh, th\u1ecb tr\u01b0\u1eddng suy gi\u1ea3m \u0111\u1ed9t ng\u1ed9t, ho\u1eb7c thay \u0111\u1ed5i v\u1ec1 ch\u00ednh s\u00e1ch \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh h\u00e0ng. S\u1ef1 c\u1ee9ng nh\u1eafc n\u00e0y khi\u1ebfn m\u1ee5c ti\u00eau tr\u1edf n\u00ean xa r\u1eddi th\u1ef1c t\u1ebf, g\u00e2y \u00e1p l\u1ef1c kh\u00f4ng c\u1ea7n thi\u1ebft l\u00ean \u0111\u1ed9i sales thay v\u00ec t\u1ea1o \u0111\u1ed9ng l\u1ef1c ph\u1ea5n \u0111\u1ea5u h\u1ee3p l\u00fd nh\u01b0 m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u c\u1ee7a vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau.<\/p>\n<p style=\"text-align: justify;\">Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau c\u0169ng c\u1ea7n c\u00f3 nguy\u00ean t\u1eafc r\u00f5 r\u00e0ng, tr\u00e1nh t\u00ecnh tr\u1ea1ng thay \u0111\u1ed5i li\u00ean t\u1ee5c khi\u1ebfn \u0111\u1ed9i sales m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng. Doanh nghi\u1ec7p n\u00ean quy \u0111\u1ecbnh tr\u01b0\u1edbc c\u00e1c ng\u01b0\u1ee1ng bi\u1ebfn \u0111\u1ed9ng c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: doanh s\u1ed1 l\u1ec7ch qu\u00e1 20% so v\u1edbi k\u1ebf ho\u1ea1ch trong hai th\u00e1ng li\u00ean ti\u1ebfp) \u0111\u1ec3 k\u00edch ho\u1ea1t quy tr\u00ecnh xem x\u00e9t \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch c\u00f3 ki\u1ec3m so\u00e1t, thay v\u00ec \u0111i\u1ec1u ch\u1ec9nh t\u00f9y h\u1ee9ng theo c\u1ea3m t\u00ednh c\u1ee7a ng\u01b0\u1eddi qu\u1ea3n l\u00fd.<\/p>\n<p style=\"text-align: justify;\">Khi bu\u1ed9c ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau gi\u1eefa k\u1ef3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n truy\u1ec1n th\u00f4ng r\u00f5 r\u00e0ng l\u00fd do \u0111i\u1ec1u ch\u1ec9nh t\u1edbi to\u00e0n \u0111\u1ed9i sales, tr\u00e1nh \u0111\u1ec3 nh\u00e2n vi\u00ean hi\u1ec3u l\u1ea7m r\u1eb1ng m\u1ee5c ti\u00eau b\u1ecb thay \u0111\u1ed5i t\u00f9y ti\u1ec7n. S\u1ef1 minh b\u1ea1ch trong qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh gi\u00fap duy tr\u00ec ni\u1ec1m tin c\u1ee7a \u0111\u1ed9i ng\u0169 v\u00e0o t\u00ednh nghi\u00eam t\u00fac c\u1ee7a h\u1ec7 th\u1ed1ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p \u0111ang x\u00e2y d\u1ef1ng.<\/p>\n<p style=\"text-align: justify;\">V\u1ec1 d\u00e0i h\u1ea1n, m\u1ee9c \u0111\u1ed9 linh ho\u1ea1t h\u1ee3p l\u00fd c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u0103n h\u00f3a qu\u1ea3n tr\u1ecb d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng thay v\u00ec ch\u1ea1y theo k\u1ebf ho\u1ea1ch c\u1ee9ng nh\u1eafc \u0111\u00e3 l\u1ed7i th\u1eddi, m\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng B2B thay \u0111\u1ed5i nhanh nh\u01b0 hi\u1ec7n nay.<\/p>\n<p style=\"text-align: justify;\">Nh\u1eadn di\u1ec7n v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c sai l\u1ea7m tr\u00ean \u0111\u00f2i h\u1ecfi n\u0103ng l\u1ef1c v\u00e0 kinh nghi\u1ec7m nh\u1ea5t \u0111\u1ecbnh t\u1eeb \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd, \u0111\u00e2y c\u0169ng l\u00e0 l\u00fd do nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n cho c\u1ea5p qu\u1ea3n l\u00fd v\u1ec1 k\u1ef9 n\u0103ng x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng.<\/p>\n<h2 style=\"text-align: justify;\">5. V\u00ec sao doanh nghi\u1ec7p c\u1ea7n \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u1ec1 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng cho \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd?<\/h2>\n<p style=\"text-align: justify;\">Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u qu\u1ea3n l\u00fd ho\u1eb7c tr\u01b0\u1edfng nh\u00f3m sales t\u1ea1i c\u00e1c doanh nghi\u1ec7p SME t\u1ef1 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng theo kinh nghi\u1ec7m c\u00e1 nh\u00e2n, thi\u1ebfu m\u1ed9t khung ph\u01b0\u01a1ng ph\u00e1p chung \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t trong to\u00e0n c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau gi\u1eefa c\u00e1c ph\u00f2ng ban ho\u1eb7c chi nh\u00e1nh kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t: c\u00f3 n\u01a1i \u00e1p d\u1ee5ng chu\u1ea9n SMART b\u00e0i b\u1ea3n nh\u01b0 \u0111\u00e3 tr\u00ecnh b\u00e0y \u1edf ph\u1ea7n 3, c\u00f3 n\u01a1i v\u1eabn \u0111\u1eb7t ch\u1ec9 ti\u00eau c\u1ea3m t\u00ednh, g\u00e2y kh\u00f3 kh\u0103n cho vi\u1ec7c t\u1ed5ng h\u1ee3p v\u00e0 so s\u00e1nh hi\u1ec7u qu\u1ea3 tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng c\u1ee7a ban l\u00e3nh \u0111\u1ea1o.<\/p>\n<ul style=\"text-align: justify;\">\n<li aria-level=\"1\">\u0110\u00e0o t\u1ea1o b\u00e0i b\u1ea3n gi\u00fap chu\u1ea9n h\u00f3a c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau theo nguy\u00ean t\u1eafc SMART, c\u00e1ch ph\u00e2n b\u1ed5 m\u1ee5c ti\u00eau xu\u1ed1ng t\u1eebng c\u1ea5p \u0111\u1ed9 v\u00e0 th\u1ed1ng nh\u1ea5t ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng trong to\u00e0n \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd, gi\u00fap m\u1ecdi ph\u00f2ng ban \u0111\u1ec1u &#8220;n\u00f3i chung m\u1ed9t ng\u00f4n ng\u1eef&#8221; khi b\u00e1o c\u00e1o v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng. Nhu c\u1ea7u n\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea5p thi\u1ebft khi doanh nghi\u1ec7p c\u00f3 qu\u1ea3n l\u00fd m\u1edbi gia nh\u1eadp ho\u1eb7c \u0111ang trong giai \u0111o\u1ea1n m\u1edf r\u1ed9ng th\u00eam chi nh\u00e1nh, c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ecdi qu\u1ea3n l\u00fd \u0111\u1ec1u n\u1eafm c\u00f9ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn khi x\u00e2y d\u1ef1ng ch\u1ec9 ti\u00eau cho \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh, thay v\u00ec m\u1ed7i ng\u01b0\u1eddi t\u1ef1 m\u00e0y m\u00f2 theo c\u00e1ch ri\u00eang.<\/li>\n<li aria-level=\"1\">B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 k\u1ebf th\u1eeba, khi ki\u1ebfn th\u1ee9c v\u1ec1 x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 n\u1eb1m trong kinh nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a m\u1ed9t v\u00e0i qu\u1ea3n l\u00fd l\u00e2u n\u0103m m\u00e0 \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng h\u00f3a th\u00e0nh t\u00e0i li\u1ec7u, quy tr\u00ecnh c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t l\u1ea1i cho th\u1ebf h\u1ec7 qu\u1ea3n l\u00fd ti\u1ebfp theo m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u1edbi doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u c\u1ea5p qu\u1ea3n l\u00fd ho\u1eb7c chi nh\u00e1nh mu\u1ed1n s\u1ed1 h\u00f3a v\u00e0 chu\u1ea9n h\u00f3a vi\u1ec7c \u0111\u00e0o t\u1ea1o, <a href=\"https:\/\/lacviet.vn\/lac-viet-e-learning-dao-tao-doanh-nghiep\/\">L\u1ea1c Vi\u1ec7t E-Learning<\/a> l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn cho ph\u00e9p x\u00e2y d\u1ef1ng kh\u00f3a h\u1ecdc n\u1ed9i b\u1ed9 v\u1ec1 k\u1ef9 n\u0103ng \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng quy tr\u00ecnh b\u00e1n h\u00e0ng, k\u00e8m b\u00e0i ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00e1o c\u00e1o t\u1ef1 \u0111\u1ed9ng theo d\u00f5i ti\u1ebfn \u0111\u1ed9 h\u1ecdc t\u1eadp c\u1ee7a t\u1eebng qu\u1ea3n l\u00fd, t\u1eebng nh\u00e2n vi\u00ean sales trong to\u00e0n h\u1ec7 th\u1ed1ng, gi\u00fap ban l\u00e3nh \u0111\u1ea1o n\u1eafm r\u00f5 ai \u0111\u00e3 ho\u00e0n th\u00e0nh kh\u00f3a \u0111\u00e0o t\u1ea1o v\u00e0 ai c\u00f2n c\u1ea7n b\u1ed5 sung ki\u1ebfn th\u1ee9c.<\/p>\n<p style=\"text-align: center;\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"49049\" class=\"elementor elementor-49049\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e32b14 e-flex e-con-boxed e-con e-parent\" data-id=\"5e32b14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d311776 elementor-widget elementor-widget-text-editor\" data-id=\"d311776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong style=\"color: #cf2e2e; font-size: 130%; text-align: center;\">L\u1ea0C VI\u1ec6T E-LEARNING &#8211; GI\u1ea2I PH\u00c1P \u0110\u00c0O T\u1ea0O NH\u00c2N S\u1ef0 N\u1ed8I B\u1ed8 DOANH NGHI\u1ec6P \u0110O L\u01af\u1edcNG HI\u1ec6U QU\u1ea2<\/strong><\/p><p style=\"text-align: justify;\"><strong>L\u1ea1c Vi\u1ec7t E-learning<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn tin c\u1eady c\u1ee7a nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 FrieslandCampina, PV GAS, Shinhan Bank\u2026 v\u1edbi h\u01a1n 100.000 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/p><p style=\"text-align: justify;\" data-start=\"393\" data-end=\"691\">L\u1ea1c Vi\u1ec7t E-Learning kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c con ng\u01b0\u1eddi m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng. Gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3i quy\u1ebft tr\u1ecdn v\u1eb9n b\u00e0i to\u00e1n: <strong><em data-start=\"602\" data-end=\"655\">\u0111\u00e0o t\u1ea1o \u2013 \u0111o l\u01b0\u1eddng \u2013 ph\u00e1t tri\u1ec3n \u2013 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/em><\/strong> trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c hi\u1ec7n \u0111\u1ea1i.<\/p><ul><li style=\"text-align: justify;\" data-start=\"693\" data-end=\"1054\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a L\u1ea1c Vi\u1ec7t E-Learning n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p linh ho\u1ea1t gi\u1eefa c\u00f4ng ngh\u1ec7, tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp v\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e0o t\u1ea1o. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai theo m\u00f4 h\u00ecnh SaaS ho\u1eb7c on-premise, d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng hi\u1ec7n c\u00f3<\/li><li style=\"text-align: justify;\" data-start=\"693\" data-end=\"1054\">Tu\u00e2n th\u1ee7 c\u00e1c chu\u1ea9n qu\u1ed1c t\u1ebf nh\u01b0 SCORM, OpenBadges, \u0111\u1ea3m b\u1ea3o t\u00ednh chu\u1ea9n h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng l\u00e2u d\u00e0i.<\/li><li style=\"text-align: justify;\" data-start=\"1056\" data-end=\"1471\">Kh\u00f4ng d\u1eebng \u1edf vi\u1ec7c \u201c\u0111\u01b0a t\u00e0i li\u1ec7u l\u00ean h\u1ec7 th\u1ed1ng\u201d, L\u1ea1c Vi\u1ec7t E-Learning t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp \u0111a ph\u01b0\u01a1ng th\u1ee9c: l\u1edbp h\u1ecdc online, h\u1ecdc li\u1ec7u \u0111a ph\u01b0\u01a1ng ti\u1ec7n, di\u1ec5n \u0111\u00e0n \u2013 wiki trao \u0111\u1ed5i ki\u1ebfn th\u1ee9c, thi \u2013 \u0111\u00e1nh gi\u00e1 \u2013 c\u1ea5p ch\u1ee9ng ch\u1ec9 t\u1ef1 \u0111\u1ed9ng.<\/li><li style=\"text-align: justify;\" data-start=\"1056\" data-end=\"1471\">To\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh h\u1ecdc t\u1eadp c\u1ee7a nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c theo d\u00f5i, ph\u00e2n t\u00edch b\u00e1o c\u00e1o theo th\u1eddi gian th\u1ef1c, gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c.<\/li><li style=\"text-align: justify;\" data-start=\"1473\" data-end=\"1762\">Giao di\u1ec7n hi\u1ec7n \u0111\u1ea1i, b\u1ea3o m\u1eadt cao, t\u1ef1 \u0111\u1ed9ng h\u00f3a s\u00e2u, kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u00e0o t\u1ea1o gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u chi ph\u00ed \u0111\u00e0o t\u1ea1o, n\u00e2ng cao n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c, gia t\u0103ng s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean.<\/li><\/ul><div style=\"text-align: justify;\"><p data-start=\"146\" data-end=\"586\"><em><strong data-start=\"146\" data-end=\"219\"><a id=\"tuvan\"><\/a>S\u1eb5n s\u00e0ng n\u00e2ng t\u1ea7m hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> Li\u00ean h\u1ec7 L\u1ea1c Vi\u1ec7t ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n m\u00f4 h\u00ecnh tri\u1ec3n khai E-Learning ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4, ng\u00e0nh ngh\u1ec1 v\u00e0 m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/strong><\/em><\/p><p data-start=\"146\" data-end=\"586\">V\u1edbi phi\u00ean b\u1ea3n Cloud, L\u1ea1c Vi\u1ec7t E-learning c\u00f3 th\u1ec3 <strong>tri\u1ec3n khai nhanh trong 7 ng\u00e0y<\/strong>, kh\u00f4ng c\u1ea7n \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng, b\u1ea3o m\u1eadt cao v\u00e0 s\u1eb5n s\u00e0ng m\u1edf r\u1ed9ng cho h\u00e0ng ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi d\u00f9ng.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f23aae e-con-full e-flex e-con e-child\" data-id=\"5f23aae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a8e14 elementor-widget elementor-widget-formidable\" data-id=\"b5a8e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"formidable.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"frm_forms  with_frm_style frm_style_formidable-style\" id=\"frm_form_31_container\" data-token=\"b0dadbff9cb77338f8a29adcbf2356b0\">\n<form enctype=\"multipart\/form-data\" method=\"post\" class=\"frm-show-form \" id=\"form_pm-dao-tao\" data-token=\"b0dadbff9cb77338f8a29adcbf2356b0\">\n<div class=\"frm_form_fields \">\n<fieldset>\n<legend class=\"frm_screen_reader\">\u0110\u0103ng k\u00fd PM \u0111\u00e0o t\u1ea1o<\/legend>\r\n\r\n<div class=\"frm_fields_container\">\n<input type=\"hidden\" name=\"frm_action\" value=\"create\" \/>\n<input type=\"hidden\" name=\"form_id\" value=\"31\" \/>\n<input type=\"hidden\" name=\"frm_hide_fields_31\" id=\"frm_hide_fields_31\" value=\"\" \/>\n<input type=\"hidden\" name=\"form_key\" value=\"pm-dao-tao\" \/>\n<input type=\"hidden\" name=\"item_meta[0]\" value=\"\" \/>\n<input type=\"hidden\" id=\"frm_submit_entry_31\" name=\"frm_submit_entry_31\" value=\"693771851d\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/en\/wp-json\/wp\/v2\/posts\/53349\" \/><div id=\"frm_field_290_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm12 frm_first\">\r\n    <label for=\"field_k597l7452\" id=\"field_k597l7452_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_k597l7452\" name=\"item_meta[290]\" value=\"\"  placeholder=\"H\u1ecd v\u00e0 t\u00ean*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_291_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6 frm_first\">\r\n    <label for=\"field_k7d4c7452\" id=\"field_k7d4c7452_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"tel\" id=\"field_k7d4c7452\" name=\"item_meta[291]\" value=\"\"  placeholder=\"S\u1ed1 \u0111i\u1ec7n tho\u1ea1i*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\" pattern=\"((\\+\\d{1,3}(-|.| )?\\(?\\d\\)?(-| |.)?\\d{1,5})|(\\(?\\d{2,6}\\)?))(-|.| )?(\\d{3,4})(-|.| )?(\\d{4})(( x| ext)\\d{1,5}){0,1}$\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_292_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_qnbh47452\" id=\"field_qnbh47452_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"email\" id=\"field_qnbh47452\" name=\"item_meta[292]\" value=\"\"  placeholder=\"Email*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_293_container\" class=\"frm_form_field form-field  frm_top_container frm6 frm_first\">\r\n\t<label for=\"field_c6cjz32\" id=\"field_c6cjz32_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t\t\t<select name=\"item_meta[293]\" id=\"field_c6cjz32\"  placeholder=\"Ch\u1ee9c v\u1ee5\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Ch\u1ee9c v\u1ee5<\/option><option  value=\"Ch\u1ee7 doanh nghi\u1ec7p\">Ch\u1ee7 doanh nghi\u1ec7p<\/option><option  value=\"Gi\u00e1m \u0111\u1ed1c\/Ph\u00f3 gi\u00e1m \u0111\u1ed1c\">Gi\u00e1m \u0111\u1ed1c\/Ph\u00f3 gi\u00e1m \u0111\u1ed1c<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng K\u00ea\u0301 toa\u0301n\">Tr\u01b0\u1edfng ph\u00f2ng K\u00ea\u0301 toa\u0301n<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Mua ha\u0300ng\">Tr\u01b0\u1edfng ph\u00f2ng Mua ha\u0300ng<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng IT\">Tr\u01b0\u1edfng ph\u00f2ng IT<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Nh\u00e2n s\u1ef1\">Tr\u01b0\u1edfng ph\u00f2ng Nh\u00e2n s\u1ef1<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Marketing\">Tr\u01b0\u1edfng ph\u00f2ng Marketing<\/option><option  value=\"Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh\">Tr\u01b0\u1edfng ph\u00f2ng Kinh doanh<\/option><option  value=\"Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n\">Qu\u1ea3n l\u00fd d\u1ef1 \u00e1n<\/option><option  value=\"Nh\u00e2n vi\u00ean\">Nh\u00e2n vi\u00ean<\/option><option  value=\"Kh\u00e1c\">Kh\u00e1c<\/option>\t<\/select>\n\t\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_294_container\" class=\"frm_form_field form-field  frm_required_field frm_top_container frm6\">\r\n    <label for=\"field_92h0d7452\" id=\"field_92h0d7452_label\" class=\"frm_primary_label\">\r\n        <span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n    <\/label>\r\n    <input type=\"text\" id=\"field_92h0d7452\" name=\"item_meta[294]\" value=\"\"  placeholder=\"T\u00ean doanh nghi\u1ec7p\/MST*\" data-reqmsg=\"Th\u00f4ng tin n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u1ec3 tr\u1ed1ng\" aria-required=\"true\" data-invmsg=\"Text is invalid\" aria-invalid=\"false\"  \/>\r\n    \r\n    \r\n<\/div>\n<div id=\"frm_field_295_container\" class=\"frm_form_field form-field  frm_top_container frm6 frm_first\">\r\n\t<label for=\"field_tidhs52\" id=\"field_tidhs52_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t\t\t<select name=\"item_meta[295]\" id=\"field_tidhs52\"  placeholder=\"Quy m\u00f4 nh\u00e2n s\u1ef1\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Quy m\u00f4 nh\u00e2n s\u1ef1<\/option><option  value=\"Si\u00eau Nho\u0309 (&lt;20)\">Si\u00eau Nho\u0309 (&lt;20)<\/option><option  value=\"Nho\u0309 (&lt;=100)\">Nho\u0309 (&lt;=100)<\/option><option  value=\"V\u01b0\u0300a (&lt;=500)\">V\u01b0\u0300a (&lt;=500)<\/option><option  value=\"L\u01a1\u0301n (&lt;=3000)\">L\u01a1\u0301n (&lt;=3000)<\/option><option  value=\"R\u00e2\u0301t L\u01a1\u0301n (&gt;3000)\">R\u00e2\u0301t L\u01a1\u0301n (&gt;3000)<\/option>\t<\/select>\n\t\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_296_container\" class=\"frm_form_field form-field  frm_top_container frm6\">\r\n\t<label for=\"field_obq9c342\" id=\"field_obq9c342_label\" class=\"frm_primary_label\">\r\n\t\t<span class=\"frm_required\" aria-hidden=\"true\"><\/span>\r\n\t<\/label>\r\n\t\t\t<select name=\"item_meta[296]\" id=\"field_obq9c342\"  placeholder=\"Ng\u00e0nh ngh\u1ec1\" data-invmsg=\"This field kh\u00f4ng h\u1ee3p l\u1ec7\" aria-invalid=\"false\"  >\n\t\t<option  class=\"frm-select-placeholder\" value=\"\" data-placeholder=\"true\">Ng\u00e0nh ngh\u1ec1<\/option><option  value=\"D\u1ecbch v\u1ee5 c\u00f4ng\">D\u1ecbch v\u1ee5 c\u00f4ng<\/option><option  value=\"T\u00e0i ch\u00ednh\/ng\u00e2n h\u00e0ng\/ba\u0309o hi\u00ea\u0309m\">T\u00e0i ch\u00ednh\/ng\u00e2n h\u00e0ng\/ba\u0309o hi\u00ea\u0309m<\/option><option  value=\"X\u00e2y d\u1ef1ng\/b\u1ea5t \u0111\u1ed9ng s\u1ea3n\">X\u00e2y d\u1ef1ng\/b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/option><option  value=\"D\u00e2\u0300u khi\u0301\/n\u01b0\u01a1\u0301c\">D\u00e2\u0300u khi\u0301\/n\u01b0\u01a1\u0301c<\/option><option  value=\"Gi\u00e1o d\u1ee5c\/\u0111\u00e0o t\u1ea1o\">Gi\u00e1o d\u1ee5c\/\u0111\u00e0o t\u1ea1o<\/option><option  value=\"B\u00e1n l\u1ebb\">B\u00e1n l\u1ebb<\/option><option  value=\"Th\u1ef1c ph\u1ea9m\/ha\u0300ng ti\u00eau du\u0300ng\">Th\u1ef1c ph\u1ea9m\/ha\u0300ng ti\u00eau du\u0300ng<\/option><option  value=\"D\u01b0\u1ee3c ph\u1ea9m\/Y t\u1ebf\/CN sinh h\u1ecdc\">D\u01b0\u1ee3c ph\u1ea9m\/Y t\u1ebf\/CN sinh h\u1ecdc<\/option><option  value=\"D\u1ec7t\/may\">D\u1ec7t\/may<\/option><option  value=\"Sa\u0309n xu\u00e2\u0301t c\u00f4ng nghi\u00ea\u0323p n\u0103\u0323ng (c\u01a1 kh\u00ed, xi m\u0103ng, the\u0323\u0301p, \u0111i\u00ea\u0323n...)\">Sa\u0309n xu\u00e2\u0301t c\u00f4ng nghi\u00ea\u0323p n\u0103\u0323ng (c\u01a1 kh\u00ed, xi m\u0103ng, the\u0323\u0301p, \u0111i\u00ea\u0323n...)<\/option><option  value=\"S\u1ea3n xu\u00e2\u0301t gi\u00e2\u0301y\/bao bi\u0300\">S\u1ea3n xu\u00e2\u0301t gi\u00e2\u0301y\/bao bi\u0300<\/option><option  value=\"Sa\u0309n xu\u00e2\u0301t kha\u0301c\">Sa\u0309n xu\u00e2\u0301t kha\u0301c<\/option><option  value=\"C\u00f4ng ngh\u1ec7 cao (CNTT, \u0111i\u00ea\u0323n t\u01b0\u0309)\">C\u00f4ng ngh\u1ec7 cao (CNTT, \u0111i\u00ea\u0323n t\u01b0\u0309)<\/option><option  value=\"Di\u0323ch vu\u0323 T\u01b0 v\u1ea5n\/HR\/k\u00ea\u0301 toa\u0301n\">Di\u0323ch vu\u0323 T\u01b0 v\u1ea5n\/HR\/k\u00ea\u0301 toa\u0301n<\/option><option  value=\"L\u00e0m \u0111\u1eb9p\/spa\/th\u1ea9m m\u1ef9\">L\u00e0m \u0111\u1eb9p\/spa\/th\u1ea9m m\u1ef9<\/option><option  value=\"V\u1eadn t\u1ea3i\/kho b\u00e3i\">V\u1eadn t\u1ea3i\/kho b\u00e3i<\/option><option  value=\"\u00d4 t\u00f4\/xe ma\u0301y\/thi\u00ea\u0301t bi\u0323\">\u00d4 t\u00f4\/xe ma\u0301y\/thi\u00ea\u0301t bi\u0323<\/option><option  value=\"Di\u0323ch vu\u0323 l\u01b0u tru\u0301\">Di\u0323ch vu\u0323 l\u01b0u tru\u0301<\/option><option  value=\"Di\u0323ch vu\u0323 \u0103n u\u00f4\u0301ng\/gia\u0309i tri\u0301\">Di\u0323ch vu\u0323 \u0103n u\u00f4\u0301ng\/gia\u0309i tri\u0301<\/option><option  value=\"D\u1ecbch v\u1ee5 th\u01b0\u01a1ng ma\u0323i kha\u0301c\">D\u1ecbch v\u1ee5 th\u01b0\u01a1ng ma\u0323i kha\u0301c<\/option><option  value=\"Kh\u00e1c\">Kh\u00e1c<\/option>\t<\/select>\n\t\r\n\t\r\n\t\r\n<\/div>\n<div id=\"frm_field_298_container\" class=\"frm_form_field  frm_html_container form-field\">\n<div style=\"margin: 15px 0;\"><label style=\"display: flex; align-items: flex-start; gap: 8px; cursor: pointer; font-size: 14px; line-height: 1.5;\"><br \/>\n<input style=\"width: 14px; height: 14px; margin: 3px 0 0 0; flex-shrink: 0;\" name=\"privacy_policy\" required=\"\" type=\"checkbox\" value=\"1\" \/><br \/>\n<span style=\"font-size: 13px;\"><em>T\u00f4i \u0111\u1ed3ng \u00fd cho L\u1ea1c Vi\u1ec7t thu th\u1eadp v\u00e0 x\u1eed l\u00fd th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u1ec3 li\u00ean h\u1ec7, t\u01b0 v\u1ea5n theo y\u00eau c\u1ea7u v\u00e0 theo <a href=\"https:\/\/lacviet.vn\/chinh-sach-bao-ve-du-lieu-ca-nhan\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Ch\u00ednh s\u00e1ch b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n<\/a> c\u1ee7a L\u1ea1c Vi\u1ec7t.<\/em><\/span><br \/>\n<\/label><\/div>\n<\/div>\n<div id=\"frm_field_299_container\" class=\"frm_form_field form-field \">\r\n\t<div class=\"frm_submit frm_flex\">\r\n<button class=\"frm_button_submit\" type=\"submit\"  >G\u1eedi y\u00eau c\u1ea7u<\/button>\r\n\r\n\r\n\r\n<\/div>\r\n<\/div>\n\t<input type=\"hidden\" name=\"item_key\" value=\"\" \/>\n\t<\/div>\n<\/fieldset>\n<\/div>\n\n<\/form>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf8e5c elementor-widget elementor-widget-text-editor\" data-id=\"1bf8e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\">Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u00e2n s\u1ef1 d\u00e0i h\u1ea1n.<\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/elearning.lacviet.vn\/?utm_source=lacviet.vn&amp;utm_medium=topic-\u0111ao-tao\"><span class=\"xem-tinh-nang\">Xem chi ti\u1ebft t\u00ednh n\u0103ng &amp; nh\u1eadn Demo MI\u1ec4N PH\u00cd<\/span><\/a><\/strong><\/p><div style=\"text-align: center;\"><p style=\"text-align: justify;\"><strong id=\"str-call-timer\">TH\u00d4NG TIN LI\u00caN H\u1ec6<\/strong><\/p><ul><li style=\"text-align: justify;\">Hotline\/Zalo: <a href=\"https:\/\/zalo.me\/0901555063\" target=\"_blank\" rel=\"noopener\">0901 555 063<\/a><\/li><li style=\"text-align: justify;\">Email: <a href=\"mailto:info@lacviet.com.vn\">info@lacviet.com.vn<\/a> | Website: https:\/\/lacviet.vn<\/li><li style=\"text-align: justify;\">\u0110\u1ecba ch\u1ec9 v\u0103n ph\u00f2ng: <a href=\"https:\/\/maps.app.goo.gl\/Jqy5fZgaAnFMbJdB7\" target=\"_blank\" rel=\"nofollow noopener\">23 Nguy\u1ec5n Th\u1ecb Hu\u1ef3nh, Ph\u01b0\u1eddng Ph\u00fa Nhu\u1eadn, TP.HCM<\/a><\/li><\/ul><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c s\u1ed1 h\u00f3a n\u1ed9i dung \u0111\u00e0o t\u1ea1o c\u0169ng gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian khi c\u1ea7n \u0111\u00e0o t\u1ea1o l\u1ea1i cho nh\u00e2n s\u1ef1 m\u1edbi, thay v\u00ec ph\u1ea3i t\u1ed5 ch\u1ee9c l\u1ea1i c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o tr\u1ef1c ti\u1ebfp t\u1ed1n k\u00e9m v\u1ec1 th\u1eddi gian v\u00e0 chi ph\u00ed \u0111i l\u1ea1i m\u1ed7i khi c\u00f3 qu\u1ea3n l\u00fd m\u1edbi gia nh\u1eadp \u1edf m\u1ed9t chi nh\u00e1nh xa tr\u1ee5 s\u1edf ch\u00ednh.<\/p>\n<h2 style=\"text-align: justify;\">6. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3 style=\"text-align: justify;\">M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng theo th\u00e1ng\/qu\u00fd n\u00ean \u0111\u1eb7t nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p SME?<\/h3>\n<p style=\"text-align: justify;\">Doanh nghi\u1ec7p SME n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau n\u0103m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u kinh doanh c\u1ee7a n\u0103m tr\u01b0\u1edbc, sau \u0111\u00f3 chia nh\u1ecf theo qu\u00fd d\u1ef1a tr\u00ean y\u1ebfu t\u1ed1 m\u00f9a v\u1ee5 \u0111\u1eb7c th\u00f9 c\u1ee7a ng\u00e0nh h\u00e0ng, r\u1ed3i ti\u1ebfp t\u1ee5c chia th\u00e0nh m\u1ee5c ti\u00eau th\u00e1ng \u0111\u1ec3 d\u1ec5 theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1edbm n\u1ebfu c\u00f3 d\u1ea5u hi\u1ec7u l\u1ec7ch ti\u1ebfn \u0111\u1ed9. V\u1edbi doanh nghi\u1ec7p m\u1edbi ch\u01b0a c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u l\u1ecbch s\u1eed, c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam s\u1ed1 li\u1ec7u ng\u00e0nh ho\u1eb7c \u0111\u1ed1i th\u1ee7 c\u00f9ng quy m\u00f4 \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf tham chi\u1ebfu ban \u0111\u1ea7u.<\/p>\n<h3 style=\"text-align: justify;\">M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng kh\u00e1c g\u00ec v\u1edbi ch\u1ec9 ti\u00eau KPI c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean sales?<\/h3>\n<p style=\"text-align: justify;\">M\u1ee5c ti\u00eau b\u00e1n h\u00e0ng th\u01b0\u1eddng mang t\u00ednh t\u1ed5ng th\u1ec3 \u1edf c\u1ea5p ph\u00f2ng ban ho\u1eb7c doanh nghi\u1ec7p, trong khi KPI c\u00e1 nh\u00e2n l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 xu\u1ed1ng t\u1eebng nh\u00e2n vi\u00ean nh\u1eb1m \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p c\u1ee7a h\u1ecd v\u00e0o m\u1ee5c ti\u00eau chung \u0111\u00f3. M\u1ed9t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng b\u00e0i b\u1ea3n lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c &#8220;d\u1ecbch&#8221; th\u00e0nh KPI c\u00e1 nh\u00e2n r\u00f5 r\u00e0ng th\u00ec m\u1edbi c\u00f3 th\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf h\u00e0ng ng\u00e0y.<\/p>\n<h3 style=\"text-align: justify;\">C\u00f3 n\u00ean \u00e1p c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng cho t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean\/khu v\u1ef1c kh\u00f4ng?<\/h3>\n<p style=\"text-align: justify;\">Kh\u00f4ng n\u00ean. M\u1ed7i khu v\u1ef1c ho\u1eb7c nh\u00e2n vi\u00ean c\u00f3 ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng, kinh nghi\u1ec7m v\u00e0 ngu\u1ed3n l\u1ef1c kh\u00e1c nhau, v\u00ec v\u1eady m\u1ee5c ti\u00eau n\u00ean \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng ng\u01b0\u1eddi, t\u1eebng khu v\u1ef1c thay v\u00ec \u00e1p d\u1ee5ng m\u1ed9t con s\u1ed1 \u0111\u1ed3ng nh\u1ea5t cho t\u1ea5t c\u1ea3. Vi\u1ec7c \u00e1p \u0111\u1eb7t c\u00f9ng m\u1ed9t ch\u1ec9 ti\u00eau cho m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng ng\u01b0\u1eddi c\u00f3 ti\u1ec1m n\u0103ng l\u1edbn th\u00ec m\u1ee5c ti\u00eau qu\u00e1 d\u1ec5, c\u00f2n ng\u01b0\u1eddi \u1edf khu v\u1ef1c kh\u00f3 kh\u0103n h\u01a1n l\u1ea1i kh\u00f4ng th\u1ec3 n\u00e0o \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n<p style=\"text-align: justify;\">X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111i t\u1eeb vi\u1ec7c hi\u1ec3u \u0111\u00fang kh\u00e1i ni\u1ec7m, ph\u00e2n bi\u1ec7t r\u00f5 v\u1edbi KPI c\u00e1 nh\u00e2n, ch\u1ecdn \u0111\u00fang lo\u1ea1i m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi giai \u0111o\u1ea1n kinh doanh v\u00e0 tu\u00e2n th\u1ee7 quy tr\u00ecnh x\u00e2y d\u1ef1ng theo m\u00f4 h\u00ecnh SMART m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng nh\u1eadn di\u1ec7n v\u00e0 tr\u00e1nh c\u00e1c sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u01b0 \u0111\u1eb7t m\u1ee5c ti\u00eau c\u1ea3m t\u00ednh ho\u1eb7c thi\u1ebfu s\u1ef1 tham gia c\u1ee7a \u0111\u1ed9i ng\u0169 th\u1ef1c thi.<\/p>\n<p style=\"text-align: justify;\">V\u1edbi doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u qu\u1ea3n l\u00fd ho\u1eb7c chi nh\u00e1nh mu\u1ed1n chu\u1ea9n h\u00f3a v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ed3ng nh\u1ea5t c\u00e1ch x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng trong to\u00e0n \u0111\u1ed9i ng\u0169, L\u1ea1c Vi\u1ec7t E-Learning l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn \u0111\u00e1ng c\u00e2n nh\u1eafc \u0111\u1ec3 s\u1ed1 h\u00f3a qu\u00e1 tr\u00ecnh n\u00e0y m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh ch\u1ec9 ti\u00eau kinh doanh c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho \u0111\u1ed9i sales trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec c\u1ea3m t\u00ednh ch\u1ee7 quan. M\u1ed9t m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng t\u1ed1t c\u1ea7n \u0111\u00e1p \u1ee9ng nguy\u00ean t\u1eafc SMART, \u0111\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":53359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[138],"tags":[189],"class_list":["post-53349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dao-tao","tag-dao-tao-ban-hang"],"_links":{"self":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts\/53349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/comments?post=53349"}],"version-history":[{"count":1,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts\/53349\/revisions"}],"predecessor-version":[{"id":53353,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/posts\/53349\/revisions\/53353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/media\/53359"}],"wp:attachment":[{"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/media?parent=53349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/categories?post=53349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lacviet.vn\/en\/wp-json\/wp\/v2\/tags?post=53349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}