In the context of trade of increasingly vigorous development, business not only competitive products, but also high-speed response, personalize customer experience. This is why chatbot sales – especially the chatbot integrated artificial intelligence (AI) become a strategic tool in the transition number.
Not only help auto consultants 24/7, chatbot AI also supports collecting behavioral data, the optimal processes of care and promote the conversion of purchase. But the chatbot what is merchandising? There are types of chatbot how? And where are the platform highlights that businesses should consider implementing in 2025? The article below Lac Viet Computing will help you answer all these questions in a clear manner most practical.
1. Overview of chatbot sales
1.1 Chatbot what is merchandising?
Chatbot sales is a software tool programmed to automatically communicate with customers through platforms such as website, Facebook, Messenger, Zalo or app ecommerce. Chatbot can be designed according to the scenario available or integrated artificial intelligence (AI) to understand and respond more flexible the questions from users.
Learn simply, as if ago counselor to directly reply every message or call us today, the Chatbot can take over that role 24/7, handle hundreds of conversations at the same time without the cost of additional personnel costs.
1.2 why Chatbot is becoming a trend in modern sales?
In the context of consumers increasingly expect high-speed response, the personalization, the use of Chatbot sales has become an inevitable trend. Here are some main reasons:
- Speed instant feedback: Customers do not have to wait for help to increase positive experience.
- Process automation: Reduce the load for a team of consultants, time-saving operating costs.
- Increase conversion rate: Chatbot can suggest products, advice, payment assistance, help shorten the purchase journey.
- Optimize customer data: All interactions are saved to help businesses analyze shopping behavior, adjust strategy.
2. Practical benefits of Chatbot sales for business
In the context of competition is increasingly fierce, and consumer behavior is constantly changing, the app chatbot sales not only is the trend that has become a strategy to help businesses optimize operational efficiency, improve the quality of customer service. Here are four practical benefits that a chatbot effective sales can bring:
Feedback customer 24/7 without the need for increased personnel
Customers today tend to ask questions, search for information on anytime of the day, even beyond office hours. Instead of having to maintain a team of consultants live 24/7 expensive, hardly feasible with small and medium business, then the chatbot can take over this role in a smooth way.
For example, customers who visit the website at 23h can be chatbot support, consulting, product offer price, or shopping guide without the need of intervention from staff.
Personalize the customer experience, increase conversion rate
A chatbot is good coaching can record learning user behavior through each interaction. Thanks to this, the chatbot can take out a hint in accordance with the specific needs of each customer from the product categories, price level, to promotions accordingly. Not only helps to customer to feel “understood”, but also significantly increases the ability to latch orders. According to many studies, the personalization experience can help improve the conversion rate of up to 20-30% compared to interface general counsel general.
Save operating costs, parts, customer care and telesales
An average business need at least 3-5 staff of customer care to handle orders, answer questions, track the shipping status... With chatbot, a large portion of the repeat requests can be automated: from questions order status to change products or payment instructions.
Centralized management of customer data and support analysis of shopping behavior
Every conversation between the customer and chatbot is a source of data. Chatbot can be recorded the questions popular products are most interested in, the moment customers often interact conversion rate by channel,...
This data, if it is integrated with the management software, such as CRM or system BI (business intelligence) will help enterprises analyze shopping behavior more precisely from that product improvements, adjustments, marketing strategy, optimal customer experience in a way that base.
Chatbot sales not merely tools, automatic feedback which is really a “business assistant digital” to help businesses operate more efficiently, understand customers more deeply to create more consistent experience across every channel exposure. In the environment of modern business, this is a technology solutions should not be overlooked.
3. The type of Chatbot sales popular today
When the business starts to learn to deploy Chatbot sales, it is important to understand the type of chatbot are available on the market. Each type has its characteristics, ways of operating the same level of fit differently depending on the scale, sector, strategy operation of the business.
3.1. Chatbot according to the scenario (Rule-based Chatbot)
How it works: Chatbot operates on the principle of if – then, that is based on the sample questions and key words have been programmed. When users ask questions, the chatbot will search in the database to collate give feedback respectively.
Applications in business: in accordance with the business process consultancy, simple, repeat as much as:
- Answer questions (FAQ)
- Policy advice, warranty, delivery
- Registration guide member, get promotion code
Advantages | Cons |
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Situations suitable: fashion shops, cosmetics, electronic scale, small – where customers mainly asked the fixed content repeat by date.
3.2. Chatbot integrates AI (AI-powered Chatbot)
How it works: Type of chatbot use this technology for processing natural language (NLP) to understand the real intentions of the users even when they use the said complex or not the form. Thanks to the machine learning (machine learning), the chatbot can analyze the context, remembering the previous conversation and improve the feedback from time to time.
Applications in business: in accordance with the business are:
- Volume interactive large, diverse questions
- Need advice product personalization
- The desire to enhance the service experience as virtual assistant, care after the sale
Advantages | Cons |
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Situations suitable: large Business in the field of banking, real estate, e-commerce, large-scale – where the demanding handle many types of queries at the same time, should retain customers through natural experience.
3.3. Chatbot integration platform ecommerce
How it works: the Chatbot acts as a bridge between customers and sales system API integration with platform eCommerce (such as Shopify, Magento, WooCommerce), CRM or ERP. Chatbot can manipulate the order, information retrieval warehouse, apply the discount code, payment processing, notification, order status.
Applications in business:
- Business, ecommerce, retail chain management system, order, product, customer
- The business desired to automate the entire shopping journey: from consultation to after-sales
Advantages | Cons |
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Situations suitable: retail Business, medium scale and large chain stores, startup e-commerce want to optimize your customer journey reduce the cost of operating parts sales.
4. 5 Solution Chatbot sales have integrated AI highlights today
Here are 5 solutions Chatbot sales have integrated AI highlights today, in accordance with the business are looking for advanced tools performance counseling care, customer conversion automatic:
Name Chatbot | Detailed features | Package reference price |
LV Chatbot AI Assistant | – Smart reply don't need a script, using natural language.
– Access to internal document: Word, PDF, Excel... – Customization according to each of the departments such as CUSTOMER service, accounting, hr... – Not need programming techniques or flow. |
Support demo free consultation on demand. Link: https://lacviet.vn/lv-chatbot-ai-assistant/ |
FPT AI Chat | – Create scenarios multi-layered details. – Multi-channel interactions: web, Zalo, Messenger,...
– Handle the English language strong. – Connect API with a CRM, pbx, email... |
Free initialization. Package pay per visit, integrated. Link: https://fpt.ai/ |
BotStar (Eye Of The Storm) | – Interface drag – and-drop the script does not need code.
– AI support reply in addition to the script. – Integration with Facebook, Google Sheet, Shopify... |
Free plan: limited features. Pro package: $29/month. Business package: custom. Link: https://botstar.com/ |
ManyChat (Usa) | – Integrated with Messenger, Instagram, WhatsApp.
– Drag-and-drop chain messages easy to use. – Connect CRM & Email such as Mailchimp, Klaviyo... |
Free plan: basic. Pro package: from $15/month. Pack Advanced: on request. Link: https://manychat.com/pricing |
Tidio (Poland) | – Combined live chat + chatbot AI.
– Analyze user behavior: page views, time stop... – Automation email + messaging back in the campaign. – Multi language support – fit business directory. |
Free plan: basic. Starter: $19/month. Communicator/Chatbots: from $29-39/month. Plus: custom. Link: https://www.tidio.com/pricing |
4.1. LV Chatbot AI Assistant – Solution AI assistant comprehensive from Vietnam
LV Chatbot AI Assistant is the solution virtual assistant apps artificial intelligence new generation developed by company shares Information, Lac Viet. Other with chatbot traditionally dependent on the scenario, hardcore, LV Chatbot integration of technology natural language as advanced as ChatGPT allows to understand and respond in a flexible contextual reality. This is a part in the ecosystem conversion of business that Lac are offering.
Feature highlights
- Smart reply don't need a script: The user can enter the natural question (like questions, documents, policies, reports, etc.) chatbot will automatically understand – abstract – feedback.
- Access to internal document: connect to The system documentation business to read understand and to find the necessary information in the Word file, PDF, Excel, etc.
- Customized according to each department: can deploy for multiple parts such as CUSTOMER service, HR, Finance, accounting... each department has a “AI assistant” separate.
- Non-technical requirements: No need programmed or build flow complex scenarios.
Help for business
- Save personnel costs: Reduction depends on the consulting team member or team member.
- Shorten the time information lookup: Support internal staff fast access to data without the need to find each file.
- Enhance customer experience: instant feedback 24/7 with content close to actual demand, not “a robot culture” as chatbot traditional.
- Decision support fast: Chatbot can summarize text analysis to the management information instant.
Package reference price: us Vietnam has not publicly available price on our website, however, has a policy consultant free demo according to needs each business. You can sign up experience here to get the roadmap for a quote separately according to scale target users.
Do you know businesses are spending a lot of money to pay for staff looking for information?
- Of 1.8 hours per day employees spend out to search and collect information, the equivalent of 9.3 hours per week
- Business loss 500 hours per year for employees to perform searches for information for work
- 63% leadership said the sharing of knowledge and information internal trouble, reduce the productivity of the business
Lac Viet Chatbot AI assistant – Freeing up personnel to focus on creative work
- Virtual assistant process – approved LV Chatbot AI for Workflow: Access quick information, content summary, revise errors on file the signed
- Virtual assistant accountant LV Chatbot AI assistant for Finance: remove input crafts, bring the data to the correct input, automatically prompt-term LIABILITIES – PAYMENTS, cash flow forecasting, warning of financial risks
- Virtual assistant customer care LV CareBot AI assistant: Integrated Chat on multi-platform, feedback and customer requests quickly, consulting, flexible, not being constrained by fixed script
- Virtual assistant hr LV Chatbot AI for HXM: save 70% time for HR and leadership, extract the entire database of candidates any file format, faq auto welfare policies, rules, regulations 24/7, statistical, personnel, resources, business in few seconds.
CONTACT INFORMATION:
- Lac Viet Computing Corporation
- Hotline: 0901 555 063 | (+84.28) 3842 3333
- Email: info@lacviet.vn – Website: https://lacviet.vn
- Headquarters: 23 Nguyen Thi Huynh, P. 8, Q. Phu Nhuan, Ho Chi Minh city
4.2. FPT AI Chat – platform chatbot AI powerful script from FPT
FPT WHO Chat is development platform, chatbot app AI developed by FPT corporation. This solution stand out thanks to the ability to build scripts multi-storey complex, the application of deep processing technology of natural language (NLP) integrates well with the system existing business such as CRM, pbx, ERP...
Feature highlights
- Create script conversation detail: allow building the flow chat in behavior, specific feedback of the customers.
- Multi-channel interactions: flexible Operation on the website, Facebook Messenger, Zalo, mobile application...
- AI NLP English strength: identification, natural language in order to understand the intention and implementation feedback accordingly.
- Connect API, multi-platform: easily integrate with system virtual pbx, CRM, email marketing, or the system's own business.
Help for business
- Optimized customer care: auto answer the common questions, handle customer requests 24/7.
- Effectively increase sales conversions: navigate clients to counselors at the right time, help key menu more efficient.
- Optimal operating procedure: Reduce the load volume of work for our team of CUSTOMER service, sales, and care after the sale.
- Suitable for big business: in accordance with the organization wishing to build more complex scenarios need deep integration of internal systems.
Package reference price: FPT.WHO offers the best price in the form of:
- Free initialization: With restrictions on the number of messages, number of user at the same time.
- Pay flexibly according to traffic, the level of use: Depending on the number of the chat, the number of scenarios, integration needs.
4.3. BotStar (Eye Of The Storm – Vietnam)
BotStar is the foundation chatbot due to the Eye of the Storm offers, focus on experience building bot does not need programming via drag & drop interface intuitive. BotStar directed to users in Vietnam with friendly interface support English, good and flexible integration with other platform sales as popular as Shopify, Facebook Messenger or Google Sheet.
Feature highlights
- The scenario visualization: allows construction of the chain of conversation, according to the logic drag-and-drop without the need of technical depth.
- WHO support reply in addition to scenarios: auto-suggestion feedback if users ask questions outside the scope of the design.
- Platform integration: connect with Google Sheet, Facebook, Shopify, CRM... help data sync orders, customer information.
Help for business
- Fits small and medium enterprises: the optimal cost, easy to deploy quickly bring efficiency in customer interaction.
- Reduction depends on the staff page: automation answer the common questions, support navigation customer.
- Optimal sales campaigns – remarketing: Thanks to the ability to tag users, hosted behavior, easy to deploy campaign, take care of back.
Package reference price
- Free pack: for novice, limit the number of user features.
- Pro package: About 29 USD/month, support advanced scenarios, integration of API and add users.
- Gói Business (tuỳ chỉnh): Phù hợp với doanh nghiệp cần mở rộng, giá linh hoạt theo nhu cầu. Chi tiết tại: https://botstar.com/
4.4. ManyChat (Usa)
ManyChat is one of the platform chatbot is the most widely used worldwide, especially in the market of e-commerce, social networking. This platform supports building chatbot on Facebook Messenger, Instagram, WhatsApp with the ability to personalize the content according to customer behavior.
Feature highlights
- Integrated powerful social networks: direct Support for Facebook, Messenger, Instagram and WhatsApp.
- Build scripts simple: Drag-and-drop easy to use, set string message personalization based on keywords or a user action.
- CRM integration, email marketing: connecting with platforms such as Mailchimp, HubSpot, Klaviyo... help deploy campaigns remarketing effectively.
Help for business
- Revenue growth from social networking: automation product advice, feedback, comment, inbox, according to the campaign.
- Optimum customer care: Reduce the load for the team, sale, increase the possibility of instant feedback.
- Promote personalization experience: Based on behavioral data to suggest suitable products, increase the conversion rate.
Package reference price
- Free package: allow To create basic bot with user limit.
- Pro package: From $ 15/month charge according to the number of subscriber; supports all professional features.
- Gói Advanced (doanh nghiệp lớn): Tùy biến theo nhu cầu tích hợp, có dịch vụ hỗ trợ riêng. Chi tiết tại: https://manychat.com/pricing
4.5. Tidio (Poland)
Tidio is the platform combines chatbot AI and live chat in accordance with the business medium/large want to enhance the user experience on the website. Tidio support multi-language interface, well integrated with the system of e-commerce like Shopify, WooCommerce and analyze user behavior to adjust to feedback.
Feature highlights
- Live chat and AI chatbot in combination: Businesses can choose between auto answer or manual intervention depending on the situation.
- Analyze user behavior: Chatbot adjust the feedback according to customer behavior on the website, such as dwell time, number of page views...
- Email automation, 24/7 support: System message marketing, send deals by email integration with chatbot.
Help for business
- Increase the time user retention: Chatbot support at the right time, keeping customers on the website longer.
- Improve conversion rates: through the popup chat is personalized according to each behavior.
- Support internationalization: in accordance with the business sales abroad thanks to multi-language capabilities.
Package reference price
- Free plan: Limited features, number of guests visit.
- Starter pack (19 USD/month): Support 1,000/month, full-featured live chat automation basic.
- Package Communicator/Chatbots: From 29 to 39 USD/month depending on the main purpose is chatbot or live chat.
- Gói Plus (tuỳ chỉnh): Cho doanh nghiệp lớn có nhu cầu tích hợp báo cáo chuyên sâu. Chi tiết tại: https://www.tidio.com/pricing/
5. The important feature when choosing Chatbot sales
Choosing a chatbot sales effectiveness is not just based on elements of automation, but also to in-depth assessment of the core features in order to ensure properly solve the “pain points” in the operation and increase the customer experience, boosting revenue. Below is the detailed analysis for the important features when choosing Chatbot sales according to the criteria oriented to practical value for business:
5.1. Auto answer according to the scenario and order processing
Chatbot can be programmed according to the “hypothetical situations” such as customers ask about the price, promotion, delivery policy, warranty,... immediate feedback without the need for staff intervention. In addition, the chatbot has the ability to collect information, to confirm orders, even send an invoice, or update the shipping status.
Value bring to a business:
- Reduce the load volume of the work for the customer care department
- Ensure feedback 24/7, increasing the proportion of key application even outside office hours
- Limit the omission of the customer when there are too many incoming messages at the same time
Situations apply: in accordance with the business sales online via Facebook, Zalo, Instagram, or on the website of customer interaction.
5.2. Integrated multi-channel: Facebook Messenger, Zalo, email, website, floor, e-COMMERCE
A chatbot is not just operate on a single platform, which need to “presence” on all the channels that customers are using from social networks to websites or other channels, like ecommerce Shopee, Lazada.
Value bring to a business:
- Centralized management messages from multiple channels in a single platform
- Maintain consistent experience for customers, whether they interact now
- Optimize sales opportunities at every touch point
Situations apply: in accordance with the business multi-channel or are developed according to the model omnichannel (sales merge multiple platforms).
5.3. Connect CRM system, order management
Chatbot need to “connect” with the software, customer relationship management (CRM) or sales system of the business. This allows the chatbot automatically retrieve information old customer, purchase history, or product inventory to quick feedback correct.
Value bring to a business:
- Personalized customer experience: chatbot can call names, product suggestions based on behavior, previous
- Automate process from consultation – order – care and after-sales
- Minimize errors when syncing data between the departments (marketing – sales – inventory)
Situations apply: Enterprise with ERP/CRM system such as Zoho, Salesforce, MISA, CoDX... or use the software manage orders.
5.4. Multi-language support, performance reporting and technology of machine learning (AI)
A chatbot can intelligently understand feedback in multiple languages, very useful if the business operates international or have foreign guests. At the same time, the system must provide detailed reports: the number of conversations, response rate, conversion rate,... to business reviews effective deployment. WHO helps the chatbot to understand the context, depth, more suggested products or services to suit each client.
Value bring to a business:
- Expand the international market without the need to hire more staff, multi-language
- Have the database to optimize sales campaign, to improve interactive content
- Advanced experience, retain customers through consulting, natural, suitable demand
Situations apply: Business in the field of tourism, education, e-commerce, international or have customers diverse regions.
The app chatbot sales no longer option is experimental, which has become essential strategies to help businesses optimize operation, improved conversion rates and improve customer experience comprehensive. Whether you are a business just starting a business or large-scale organizations are in the growth phase, a chatbot WHO fit can create a significant difference in effective sales. Please carefully considering the actual needs, the ability to integrate and long term oriented to choose the solution chatbot best fit.
You are looking for a chatbot sales WHO understand the English language, has the ability to connect internal data, and rapid deployment no need techniques? Register free experience LV Chatbot AI Assistant today for advice roadmap optimal deployment according to the peculiarities of your business.