The explosion of convert numbers in recent years makes this concept more and more people to know more. However, not everyone understands advantage of the wall about it. The article below Lac Viet Computing will share more about some interesting information about conversion of business that might also many who do not yet know.
1. 3 pillars highlight of conversion of business
1.1. Conversion of customer experience for business
Convert numbers to help businesses better understand customer needs
It is a fact that the majority customers to shop in stores because they just saw the ad on the Internet that this store are promotions or they are selling products with more competitive price. Can see, the switch number is helping the sales channel to increase views, interaction, expand the reach and why customers are attracted by the products. In addition, conversion of also is increasing the purchase habits of online consumers today.
1.2. Conversion process works for business
Conversion of business not only provides customer experience better through the channel, virtual shopping and customer service fast, integrated in a social network, but it also brings a growing value in each phase of the business process through the maintenance of information flow, exchange, collaborate, work better thanks to the modeling process.
1.3. Paradigm shift business-to-business
The transformation of business models, not only by means changing the way activities of the organization or provide new value to the market. Besides the desire to change comes from the inner, the enterprise should also pay attention to the innovation of the opponent.
A most obvious proof for the business failure on “the race of” reason to ignore or downplay the innovation of rivals such as the entire industry GPS for means of most as was demolished with Waze, and the hotel sector and urban traffic is shaken by initiatives such as AirBnB and Uber. At the present time, can many companies to create new breakthroughs but aside from that, the company also need to pay attention to the steps competition, and protect yourself from the risk coming from outside.
2. 3 myths about digital transformation, businesses today
2.1. Conversion of business means improved IT systems
Many people misunderstood that converted number is to improve the IT system
IT systems stability is essential, but not all in a strategic switch number. Convert numbers more related to strategic thinking and innovation. The goal is for the company to adapt to a way to compete ideal in the economy of. And it seems hard to believe, technological change is not enough. An IT system is the comprehensive when choosing the right new technologies and use them properly to create innovation and competitive advantage sustainable.
2.2. Conversion number means that improve the activity of the company
Not any campaign conversion of any business are to bring the success or improve the operation of the business. A number of strategies to convert numbers even bring failure if it is not placed in a context or transformation plan business number implementation is not feasible.
Therefore, matching is a prerequisite. Whatever a transformation strategy which number should also be placed in the overall picture of the business, the direction to solve the problem or desire of the organization.
2.3. Conversion of business means expanding digital marketing
Although digital marketing is a very important part and have powerful influence in the era of 4.0. However, the overestimated next
the number and “relying” too much on it does not have to be a good initiative. There are three components should operate in a manner integrated to create a partnership between leaders, employees, consumers and partners, and bring competitive advantage:
- Communication
- The technology facilitates rapid for creating the solution
- The presence effective of a leader for their support and trust on the switch
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Process conversion of business not only is a step to which there is the opportunity/challenge for every company. Technology deployment process, the new platform are the important steps to increase productivity, improve customer experience, create competitive advantage and sustainable. To prosper in today's digital world, companies have to constantly learn, grow, and willing to deviate from the norm to make maximum use of the potential of the switch number.
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