Today, in a world of fierce competition, the attention of customer is top priority, the nurture and maintain relationships with customers are essential elements of the long-term success. Therefore, the CRM system has been created to improve all the above problems. Let's us Vietnam to learn the system relationship management CRM customer right below the article below!
1. Relationship management customer what is CRM?
1.1. The concept of CRM
Management system, customer relationship (CRM system – CRM stands for Customer Relationship Management) is a combination of resources and technology (platform, software, tool...), human resources aims to manage the number of customers, achieve business goals, increase the level of coverage the brand of the business.
CRM system based on cloud computing allows users to use them everywhere, all the time.In addition, this system also facilitates connection with the platform, the other outside.
1.2. Classification management system, customer relationship CRM
There are many technology CRM vary depending on the business requirements. There are 2 common types commonly found as follows:
- CRM cloud: CRM information is stored on a remote server in the environment network connection. The prominent attribute of Cloud CRM is:
– Run and stored on the servers of the provider
– Flexibility
– Need to use the Internet
– High safety level
– Limit custom
- CRM in place: CRM is installed on the internal server. The remarkable properties of CRM in place is:
– Server's internal business
– Must be based on the requirements to use
– Not mandatory to use the Internet
– Depends on the server
– Custom extension
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2. Benefits of management system, customer relationship CRM for business
Here are 6 benefits outstanding which CRM system gives businesses during the economic 5.0, including:
2.1. Increase sales
CRM can support the business in the identification, care, maintaining the relationship quality. Combined with the sales cycle shortened, you can guide potential customers more effectively in the shorter amount of time, convert them into satisfied customers more quickly.
2.2. Relationship management CRM customer create business process efficiency
CRM can promote compliance, follow the steps sales standard. Ensure that the timing of the sales team is devoted to the key transaction through the ability to automate the process core business, instead of losing time for the job is not related each day.
2.3. Secure data
You can be sure that customer data is stored securely in the data center of suppliers, is protected by the security mechanisms of physics, the leading digital. Limit the absolute the information leakage to the outside, avoid losing customers
2.4. Relationship management CRM customer help take out business strategy
Great data, feedback accuracy of CRM to create favorable conditions for making informed decisions in order to meet the change of market. The complete report will explain the way that business is active, only the need to improve more.
2.5. Relationship management CRM customer has the ability to access mobile
The combination of CRM mobile app allows business access CRM information important regardless of the location, duration. Sales representative at sales locations can retrieve information about the client in close proximity, easily update new information to other people by putting the information into CRM via mobile app.
2.6. Bring satisfaction for customers
CRM gives users access to all historical information of the customer. Repository information center is shared between members of the business will effectively solve the questions of customers, bringing customer satisfaction.
3. 8 great Functionality of the management system, customer relationship CRM
The function usually see of CRM systems typically include:
3.1. CRM customer management potential
CRM gives you all the information you need to know about potential customers to convert them into satisfied customers, have the ability to pay.
With features score points, allocation of potential customers automatically, you can allocate potential customers based on multiple criteria, identify potential customers are likely to be allocated the highest.
3.2. Manage contacts
Functional contact management CRM to create favorable conditions for the organization of the contact of your business in one location. You will know the time, the reason for time, contact your previous customers, from there find the best way to contact them. The figures from media social media will allow you to reach customers via email or the contact form to another.
3.3. CRM transaction management
Management functions transactions in the system relationship management CRM customer provide you with information about the current transaction, the potential in the future as well as the reasons why transactions in the past without success. CRM allows you to classify transactions according to the current stage of the process, said the probability of success of every transaction.
3.4. Email management
Email management is very important with any business, CRM platform will give you full control over this function. Any Email app you use can be combined with management of customer relationships. This will help you save time when use the different tabs to complete his work. Email system in CRM allows priority, feedback analysis for each email, make sure to monitor the receiver.
3.5. Business automation in administration, customer relations CRM
Business automation will create favorable conditions for the replacement of the unnecessary tasks today by intelligent processes. In addition, information about potential customers will be searching easier thanks to auto-link a potential customer with a sales representative accordingly.
3.6. Reporting and business analysis
CRM system gives businesses information related to the processing of data from multiple sources, important information can be used to process data. From the chart basic to the complex analysis, such as identifying abnormal behavior in business, the analysis is integrated into CRM can help organizations gain significant advantage over the competition.
3.7. Marketing automation in administration, customer relations CRM
CRM with features marketing automation, campaign management, integration allows you to create potential new customers, send targeted email, reviews advertising budget, finally achieve the return on investment from marketing.
3.8. Customized according to the way business
The CRM system can be customized according to the manner of operation of the business. You can personalize the CRM of the composition, node, module, school, custom template, or you can completely create CRM from the start by the unique utility dedicated for the business sector of the business.
4. Guide to building the CRM system complete with just 6 steps
Here are detailed instructions on how to build a system relationship management CRM customer complete through 6 steps:
Step 1: analyze business needs
Proceed to exchange with the department within a business to understand the goals, requirements for CRM system >>> Find out what CRM system to achieve >>> ask for feedback from users, stakeholders to understand the features and functions that are needed.
Step 2: Select platform management customer relationship CRM
Research, collate the CRM platform accordance with the needs and budget of the business >>> consider about flexibility, compatibility, performance, safety of the platform >>> Select CRM platform fit, combined with the current procedures of the business.
Step 3: Customize, deploy, system administration, customer relations CRM
Personalization CRM to suit the specific requirements of the business, including the configuration field data, diagrams, security >>> CRM systems implementation in small scale or in parts check before integrating it into the entire organization >>> description, user guide how to use the new CRM system.
Step 4: integrate CRM with other systems
Need to determine the application, other systems require integration with CRM systems >>> deploy integration to ensure data transmission smoothly, consistency between the systems.
Step 5: Training staff to use CRM system
Description program specific training necessary for staff on how to use the CRM system, including the features, process >>> Create a support system for problem solving to answer the questions of users.
Step 6: optimize and maintain the CRM system
Track the performance of the system relationship management CRM customer over time, includes the measurement of user interactions, other metrics related to performance >>> continuously improve the efficiency of the system by adjusting the configuration, processes and integrated to meet the needs of business as the market changes >>> to Ensure safety, stability by maintaining security, the system updates regularly
5. LV-DX CRM – System relationship management best customer now
System administration customer LV-DX CRM was created by news corporation Lac Vietnam, a reputable company in the field of technology today. Below is a list of main reasons why you should use LV-DX CRM:
- Is designed in the form of CRM cloud (On Cloud), all data is placed on the foundation website, the data management is focused.
- Easy to use on multiple devices such as smartphones, tablets, laptops, desktop... it allows users to use the remote with ease.
- Can increase the scale used when necessary, connect and share data with other application software. Constantly evolving, advanced features, the latest technology.
- Business data stored at the data center standardized, is backed up daily, this ensures the safety, the highest security.
Here is a description specific details about the system relationship management CRM customer for business. Before choosing a CRM system, first businesses to identify concerns, his desire about business management, general management, customer relationship in particular.
Communication with our team of consultants are experienced, knowledgeable CRM solutions on the market, always ready to support businesses choose the most suitable solution at the lowest cost!
CONTACT INFORMATION:
- The company shares Information, Lac Viet
- Hotline: (+84.28) 3842 3333
- Email: info@lacviet.vn – Website: www.lacviet.vn
- Headquarters: 23 Nguyen Thi Huynh, P. 8, Q. Phu Nhuan, ho chi minh CITY. Ho Chi Minh
