In the period of fierce competition (customer data was compromised, stolen) data management for customers is considered to be one of the tasks, resources important when the impact of benefits to every business. Therefore, the management data customers a method that need to be done today. Let's Vietnam learn 7 ways to manage your data here!
1. Management data what is customer?
Data management (data) client is the use of methods, tools to observe, adjust, handles information collected from the customer base of the business.
This process will include many different stages, such as collecting, storing, processing, classification, analysis. Then, they will be organized into the data bank according to specific requirements.
In addition, the process of data management (data) customers do not simply storage, information processing, but also related to the prevention of leakage, ensure the safety of information security.
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2. Top 7 Ways to manage data, information, customer data is 100% effective
The information management customer data includes many procedures, data that is created will have an impact on many important issues related to business benefits. Therefore, consider the method managing customer data below:
- Way 1: security data customers
- Way 2: access details to the employee
- Method 3: backup your data regularly
- Method 4: Only the stored data is allowed
- Way 5: Classification of data required
- Way 6: investment in technology
- Way 7: advanced professional staff
2.1. Optimal management is security data customers
Customer data is considered a precious resource, any competitor or any other organization of you all want to own it.
- Just a little information leaking out will cause negative impact to business operations.
- Affect the interests of customers.
Therefore, the process information management customer data must always pay attention to security issues first.
2.2. Management data the client by the access details for staff
One of the difficulties related to the managing customer data is that important information is not transmitted in a timely manner. Therefore, the authorization management for specific employees will be convenient for taking advantage of using information for business objectives, different, bringing greater efficiency.
In addition, the specific rights of the account will change the data in the more limited. For example, restrict, delete data or data theft, as all are left in the database.
2.3. Management data customers by backing up data regularly
System data management for customers can malfunction at any time. Even the senior software will also sometimes faulty, will lead to data loss. So business should have the habit of maintaining data.
This will restore important information despite the flaws of the system. In addition, while the system is restored, you still have the data that can be used for customer service, marketing..., it will not affect the progress of the project related.
2.4. Manage customer information to stored data is allowed
Service hack Facebook in January 3/2018, when the company Cambridge Analytica does not protect the data of 50 million accounts, this is the information not be allowed to collect for personal use only. It not only negatively affect the reputation of Facebook but also makes the people affected personal information leak.
Therefore, business should only stored these information allowed if you don't want trouble later.
2.5. Manage customer information thanks to sorting data needed
Information about our customers is accumulated in the long time will be very much. In addition, the old data can no longer extraction purposes according to the new development. Therefore, the company must sorting, processing all the data, customer information, determine which information is important, necessary for business.
All the data cluster at this point will have to have a specific purpose. Many irrelevant data will only make business wasting time in the management.
2.6. Management data customers by using technology investment
To avoid manual processes, improving the efficiency of management, the company must spend resources for the technology platform. Especially in this era of technological development today, the technology platform will be convenient significantly in the competition.
In addition, technology helps optimize resources by saving time, hr. This is the era of digital technology, so don't let your company be left behind due to the transition slow.
2.7. Management of customer data is to enhance the professional staff
Despite the platform technology, the most advanced software in the information management customer data but employees still need to improve professional skills.
In addition, the use of the tool doesn't have to always be automated, so don't forget to enhance the ability managing customer data for employees. it will reduce the likelihood of all of the bugs can affect the entire system at any time.
3. Information management data (data) the customer has the benefits for business?
Customer data is very important to understand the behavior, preferences of consumers, can help businesses better understand customer needs, thereby developing strategies more suitable. Here are the benefits that businesses get to know how management data customers:
3.1. Management information (data) to help businesses better understand customers
Managing customer data effectively helps organizations to understand customers better. By observation, the study of behavior, customer preferences, businesses can deduce the needs, the wishes of the customer what is.
Facilitate the company to create products and services to satisfy the wishes of customers, increase sales, increase the satisfaction of customers.
3.2. Optimize the business strategy of the enterprise
Optimized trading strategy is the benefit that management data customers bring. By studying the data, develop strategies for private customers, businesses can increase operational efficiency, achieve greater success in business.
For example, businesses can use customer data to enhance marketing, advertising, will help reach your target audience, increase sales.
3.3. Information management customer data help take business decisions accurately
Customer data helps to improve the objectivity of the business in business decisions. It make decisions based on data, businesses can avoid making decisions based on emotion or conjecture. To create more accurate determination, brings outstanding results in business.
3.4. Save marketing costs when managing data customers
The process of purchase decision of the customers are often complex, not to mention you have to reach the right customers in accordance with the current needs of them. Finding out a person who is very need advice between hundreds, thousands, even millions of other people is not simple thing.
The process of attracting new customers, combining maintain customer data can help businesses communicate with them without spending a lot of money for those ads not effective.
4. LV-DX CRM – software, data management (data) customer rated 5 stars
LV-DX CRM is software program management data customers developed by news corporation Lac Vietnam. Currently, the software is many companies belonging to different professions use as a solution information management customer data most optimal on the market.
With LV-DX CRM, companies can manage customer information an easy, effective. The software provides many useful features to support the management of data, helping to maximize the efficiency of business operations of the business.
Some outstanding features of LV-DX CRM include:
- Management information for customers: Business can easily add, change, or delete customer information.
- Track customer activity: Tracking tool, customers, understand customers, improve business strategy.
- Integrated marketing via email: Combine email marketing helps business email marketing quickly
- Reporting and analysis: Provide information, analysis, details on the activities of the customer, this information helps businesses make informed decisions about business operations.
- The integrated other: Get the app related other is used to managing customer data more flexible.
- Information security: Certified ISO/IEC 27001:2013 – international standards on management systems information security. Business can be confident in the safety of the database LV-DX CRM.
In this article, businesses discover the value and importance of the management data customers. Manage customer information efficiency requires businesses to adhere to the principle of ensuring the safety and security. If you need advice on product LV-DX CRM please contact to Vietnam the following information:
CONTACT INFORMATION:
- The company shares Information, Lac Viet
- Hotline: (+84.28) 3842 3333
- Email: info@lacviet.vn – Website: www.lacviet.vn
- Headquarters: 23 Nguyen Thi Huynh, P. 8, Q. Phu Nhuan, ho chi minh CITY. Ho Chi Minh
