Consumers today do not only require quality products with competitive prices, but also the desire to be the best shopping experience convenient, fast and personalization according to their needs. To efficiently meet these demands, the application AI in the retail industry is becoming the solution is many businesses choose, prove to be superior effectiveness.
In this article Lac Viet Computing will help businesses learn more about the application of AI in the retail industrybenefits the fact that the business has received, how to your business can also successfully applied this solution to increase competitive advantage and optimal business performance in the future.
Competitive landscape increasingly scathing of the retail industry today
In recent years, the retail industry is witnessing the fierce competition in both traditional channels and online. The explosion of e-commerce to help customers to easily compare products, prices and quality of services between businesses. According to market report 2024 from McKinsey, more than 80% of consumers search for information online before making a purchase, found shopping behavior increasingly smarter.
Before this pressure, retail businesses need to constantly innovate to improve the shopping experience, attract and retain consumers. The key factor which determines the success lies in the ability to understand customer feedback quickly, personalization, products, services. So how to meet increasing expectations this in the most efficient way?
1. Why retail businesses increasingly focus on application of artificial intelligence (AI)?
To solve the above challenges, many retail businesses are looking for solutions to modern technology, especially apps artificial intelligence (AI). AI brings the superior value, which helps business to quickly adapt to market and better meet customer expectations.
First of all, AI help businesses analyze and understand the behavior, preferences, shopping habits of customers in an automated way. Through the tool, AI, businesses can accurately predict customer needs, thereby making the proposed product or service to suit each individual. For example, if a regular customer to buy products of health care, AI will automatically recommend the same products or supplements, to help customers save time searching, increases business opportunities to sell more goods.
Besides, AI also help businesses significantly improve the speed and quality of service customer care. Tools like chatbot AI can, 24/7 customer support, quick reply the common questions that do not need direct involvement of employees. Help customers more satisfied and make a good impression on the brand of the business.
Finally, the application AI in the retail industry also help to optimize operating costs, supply chain management, warehouse more efficient. AI can forecast the exact amount of necessary goods, reduce excess or shortage of inventory, help business save cost.
Because of the practical benefits and value of this application AI is gradually become the inevitable trend in the retail industry, helping businesses create competitive advantage, revenue growth, meet better the needs of the modern customer.
2. Application of AI in the retail industry what is?
Artificial intelligence (AI) understand in a simple way is technology that allows a computer or software to perform the work like humans, for example, analyze data, predict trends, or interact with customers in a natural way.
When referring to “application of AI in the retail industry”, we are talking about that tool use AI to improve sales effectiveness, optimal customer experience for retail business.
More specifically, the application of AI in the retail sector can include activities such as chatbot, customer consulting automatic, data analysis, customer behavior to give suggestions most suitable products, inventory management, supply chain efficiency, or predict the trend of shopping in the future.
Practical examples, easy to understand, especially when access the web and e-commerce as Tiki, Shopee or Lazada, you will see immediately what products are hints dedicated to you, based on your viewing history and purchase of your previous. This is the end result from the application AI to automatically analyze the shopping preferences of each customer, which helps consumers have shopping experience quick, more convenient.
Thus, one can see the application of AI not only helps retail businesses increase revenue but also create long-term value through enhancing customer experience effectively and personalize the most.
3. The application AI in the retail sector, the most prominent 2025
3.1. App AI in personalized customer experience
Personalize customer experience means the business of providing products, services and content that best suits each customer based on their interests, behaviors, history of their shopping. AI plays a crucial role in helping business make a way in the most automated.
For example, when you shopping on your e-commerce like Shopee or Tiki, you will often find the system will recommend the related products based on search history and buy the previous row. This is the end result from the application AI analyze customer data in a smart way. Helping customers feel interested easily find the products more suitable, from which the percentage increase in returning customers shopping many times.
The actual value that retail business get when using AI to personalize user experience is significantly increased satisfaction and retention of customers. According to recent research by Accenture (2024), business applications AI to personalize the shopping experience can increase revenue from 20% to 30% compared to the business has deployed this technology.
3.2. Chatbot AI assist clients in the retail industry
Chatbot AI is an application of artificial intelligence helps to automatically answer questions and customer support immediately through online chat. More simple chatbot AI play the role as a support staff online customer, have the ability to operate 24/7 without a break or limit on working time.
For example, the retail chain well known in Vietnam is The World Mobile has deployed chatbot AI to automate customer support issues such as product search, check the status of orders, or answer questions about the warranty return. Actual results shows the app chatbot AI has helped The Mobile World increase the level of customer satisfaction up to 40%, while significantly reducing the pressure, personnel costs for the customer care department.
Business when using chatbot AI will see clearly effective in improving high-speed response, customers, save operating costs, thereby creating competitive advantage considerably on retail market.
3.3. Warehouse management and supply chain intelligence
AI in warehouse management and supply chain help businesses predict correctly the amount of goods necessary to enter the warehouse more efficient. Specifically, AI will analyze the data from past sales trends and market situation in order to give the correct prediction of the amount of cargo necessary.
Typical example is Walmart, one of the largest retail chain in the world, has applied AI to predict demand for the commodity. Thanks to that, Walmart reduced to 30% of the cost related to inventory. This means businesses don't need to keep too much inventory, reduce storage costs and avoid waste due to excess goods or expired.
Practical value of applying AI in warehouse management and supply chain is to help businesses optimize human capital, reduce risk and enhance the ability to meet the needs of customers.
3.4. AI in the forecast and trend analysis, shopping
Application AI to forecast and trend analysis helps retail businesses to quickly capture and timely response to market fluctuations. AI analyzes a large amount of data from social networking, customer feedback, shopping activities to identify the latest trends.
A striking example is the fashion brand Zara, which is famous with the use of AI to predict quickly the fashion trends coming up. When SOMEONE finds new trend, Zara fast production and bring the product onto the shelves in just a few weeks, timely response to market demand, help them stay ahead of competition with other rivals.
With AI in the trend forecasting business not only react faster to the market but also have the ability to make strategic decisions more effectively, helping to increase profits, minimize risks investing in the product does not fit.
4. The practical benefits when the application is AI in retail industry
4.1. Increase sales effectiveness, optimum revenue
AI help retail business, a significant increase sales effectiveness thanks to the ability to personalize customer experience, data analysis, accurate, and given the proposed sale matching. According to research from McKinsey (2024), retail business application AI can effectively recorded revenue growth on average from 20% to 30%.
4.2. Optimize the customer experience, increase satisfaction
AI help customers easily find the most suitable products, shorten the waiting time feedback and provide the best shopping experience quick and convenient. Meet the quick expectations of our customers, to create the right impression, from which create satisfaction.
4.3. Save significant operating costs
Using AI in warehouse management, supply chain and customer support, automatically help businesses sharply reduced manpower costs, inventory costs, operating costs, other. The biggest benefit of this is exactly the business can focus resources on those activities more important as research and development new products, marketing and expanded the market, creating the premise for sustainable development in the future.
5. Process application deployment AI efficiency in the retail industry
Step 1. Clearly define the needs and goals of the business before applying AI
Before implementing any solution of any technology, especially AI, businesses need to define clear and specific needs, goals want to achieve. This helps businesses to avoid costly investments that do not fall about as effective as desired.
To easily identify your needs, you answer questions such as: priority target, the most current, what is your? Increase revenue, optimize operating costs, improve customer experience, or speed feedback service? For example, if the goal of your top is to enhance the customer experience, you can prioritize app chatbot AI or the AI engine to help personalize the shopping experience. Conversely, if you want to optimize costs, inventory management, supply chain, then the solution AI, data analysis, inventory, predict demand for products will be the most suitable choice.
The clearly identified needs will help the business run more efficiently, save resources and quickly achieve your business goals.
Step 2. Solution options AI fit the peculiarities of the retail industry
Each type of retail business, all have distinct characteristics, so not the solution AI also fits all. It is important that businesses need to choose the solution AI truly fit with scale models, activities, peculiarities of business products.
For example, with a retail business, food and fmcg, the use of AI to manage inventory, supply chain will be especially useful. Due to this item is limited, use short, AI will help to forecast the exact amount of goods need to import about limiting condition, excess inventory waste. Meanwhile, the business of retail fashion or cosmetics will gain many benefits from the use of solution AI analyze customer behavior, personalize products and services to increase the conversion rate.
Choosing the right solution AI match each type of business will help you take maximum advantage of the benefits technology, thereby creating competitive advantage pronounced on the market.
Step 3. Data preparation and planning updates AI constantly
After selecting the solution, the next step is to prepare data full truth to “coaching” the AI system. This data may include product information, purchase history, feedback from customers.
AI operate most efficiently when provided the source data accurate and always updated continuously from reality. Enterprises should prepare the data source, product, purchase history, customer interaction with the business,... the full, specific, then ONE more to operate more efficiently.
The training AI constantly help feedback system more accurate over time. Simple example, if the original chatbot AI of you have difficulty in answering a number of complex questions from customers, businesses need to update, providing more data to chatbot “learn” from the previous interactions. After a short time, the chatbot will answer more accurate and closer to customer demand, help to increase the level of satisfaction and attachment of the customer with the business.
Step 4: test implementation, performance evaluation and adjusted continuously
The final step is to deploy the test AI in a small range, such as a product group or a number of specific store. After trial, enterprises need to assess the effectiveness and collect feedback from customers to adjust, improving the system. This assessment process should be carried out continuously to AI increasingly close to reality, that best meet the requirements of the business.
By implementing the lessons in this step, the business will quickly get practical value,long-term benefit from the application AI in the retail industry.
Solution the AI of Communication for the retail industry
In the context of fierce competition and rapid change in the buying behavior of customer solutions, artificial intelligence (AI) comprehensive of Lac Viet is the optimal choice help retail business, solve radical problems such as improving customer experience, increase sales, save cost effective operation.
Vietnam offers an eco-system solution in ONE complete, of which the most prominent is the system chatbot smart, 24/7 customer support. Chatbot has the ability to reply quickly and automatically frequently asked questions from customers, for example, check order status, product consulting or incentive program, without the intervention of staff. This helps businesses save significant resources, reduce operating costs up to 60%, while increasing the satisfaction of customers due to constant support, fast.
Besides, the solution ONE of Lac Viet also includes tools to analyze and predict the trend of shopping in an automatic way. Through the analysis of historical data, customer behavior, business will easily forecast which products customers are likely to buy more in time to come. For example, AI can help businesses predict fashion products which will be “hot” in the next, from that given on the plan and deploy marketing the right time, a significant increase business efficiency.
Points difference, the most prominent of the French, AI from Lac Viet is the ability to easily integrate into the existing system of business to help save time, cost and resource deployment. Whatever business you are using platform sales management system AI Lac Viet are compatible and fast in operation, stable in only a short time.
With the solution ONE's comprehensive Lac Viet, retail business will get obvious benefits in terms of revenue, the maximum reduction in operating costs at the same time brings the shopping experience, outstanding customer increasingly sticking with the brand.
Clearly, the application of AI in the retail industry not only to help businesses grow revenue quickly, but also bring practical benefits in improving the customer experience, optimize operating costs, increase competitive advantage in the market. With the benefits from the proven fact of the leading enterprises in Vietnam and the world, this surely is the inevitable trend that retail business can't miss if you want to create a breakthrough in business.
