4 Trends in e-commerce opens global opportunities (New 2024)

The wake of the page, electronic trade and services transport (logistic) technology east island has created new trends and brings many flourishes for industry trade transactions. Consumption behavior of customers plays an important role in the analysis and forecast of the trends that will boom in 2018. Many economic experts have given 4 main factors that will dominate the industry in electronic transactions in 2018. So the trends in e-commerce today, what to include? Let's Lac Viet Computing read below the article below!

1. Mua sắm qua mạng xã hội bùng nổ

In 2017, statistics showed that there were 46 million users regularly active on social networking sites. The explosion of social networks such as Facebook, Zalo,... has led to the development of interactive e-commerce.

In 2018, transactions through social networks will create a new turning point in online shopping behavior. The combination of e-commerce and social media platforms has increased interactions between sellers and buyers. Accordingly, this trend encourages exchange and sharing between users when experiencing buying and selling transactions on social networks.

It is undeniable that the widespread "coverage" of social networks has contributed positively to the field of commercial advertising with its agility, timeliness and appropriate designs to promote and convey product information. , details, price,...

Besides, the livestream is still used most commonly when selling on social networks according to the trend, ecommerce, because of the high immediate and between 2 objects bought and sold. Can see, commercial social network bringing convenience and experience continuously for the customer.

2. Xu hướng thương mại điện tử về thanh toán trực tuyến

The smartphone has become an indispensable item for everyone in modern society because of its agility and convenience.
Realizing this behavior, many direct payment services have been continuously launched to meet consumer needs.

Currently, Vietnam has more than 34 million smartphone users (data from Facebook and Tencent). Of these, 29% of shoppers make online transactions via mobile platforms (According to Global web Index, 2017). Therefore, the trend of e-commerce on mobile platforms is inevitable.

Accordingly, mobile payment solutions will become a new playground in 2018. Cash is no longer the goal of big names in the e-commerce field. Targeting the emerging e-commerce market, two prominent names such as Alipay and Apple  have made many acquisitions to develop mobile payments.
Besides, technology "giants" in Vietnam cannot miss the opportunity in this emerging trend. Therefore, mobile payment solutions are predicted to dominate the market in 2018.

Lac Viet Information Technology Joint Stock Company's AccNetERP software has also promptly supported these urgent needs thanks to specialized management in finance - accounting and retail management, helping many retail businesses manage Barcodes of supplies, allowing connection of barcode readers to create retail invoices. The software automatically connects to create inventory reports, sales analysis and other financial reports.

3. Xu hướng thương mại điện tử về giá cả/marketing thu hút khách hàng

Mr. Tran Tuan Anh - CEO of Shopee Vietnam said: E-commerce is a fast-growing industry because consumer behavior changes every day. One day, customers may choose to shop on your platform, but the next day they will choose another, more suitable address. Therefore, the core point for development is to actively listen to user behavior.

According to this CEO, e-commerce will continue to boom this year. In particular, price will still be the "trump card" for online sales platforms to attract buyers.

“2018 will be the time of e-commerce when people are almost very familiar with online shopping. Price is still an important factor that attracts users to buy online. In addition, product and service quality is also an increasingly important need. Of course, as more consumers know about e-commerce, the brand, service, technology platform, and added services such as shipping, payment, and after-sales service will have to be more perfect. ", Mr. Tuan Anh commented.

The marketing strategy people affected by trends ecommerce in turn birth, and become the trend. This is considered the technique effective for branding, especially in industries related to beauty care, food and products for mother and baby.

After-sales care is also one of the services that AccNetERP accounting software is interested in. In addition to supporting strategy development and managing marketing campaigns, customer care and feedback control about products and services are also packaged, convenient for continuous control between management stages. sales manager.

4. Xu hướng thương mại điện tử về công nghệ logistics

Logistics and supply chain are considered the foundation for the sustainable development of e-commerce. Reality has proven that the complexity in inventory management and order fulfillment has caused many online sellers to encounter difficulties. The faster the growth rate of e-commerce, the more fierce the logistics war is than ever. Therefore, many third-party logistics services have been born to apply technology to the supply chain management and logistics and warehousing processes, improving the business efficiency of enterprises.

Market transport services according to the trend of e-commerce, namely, fast delivery, development dizziness. Besides the many “elders” such as Viettel Post, EMS,...the appearance of many “rookie” as Giaohangnhanh, giaohangtietkiem, DHL...make this market even more funky.

Trends in e-commerce are opening up tremendous opportunities for business in reaching global markets, process optimization, sales, enhanced customer experience. The continuous development of technology, changes in consumer behavior are promoting e-commerce to become an integral part of the modern economy. Hope that the article helped you understand more about the trends in e-commerce and how to capture opportunities in the business environment online today.

AccnetERP software was born as a solution to help warehouse management be more comprehensive and connected, helping businesses manage import - export - inventory by type, group and detail of each material and goods in the warehouse. warehouse. Many special features and utilities, suitable for warehouse management characteristics of businesses in all fields such as: Tracking goods, controlling inventory according to norms, setting inventory levels, making a list of items obsolete goods... so that businesses have policies to release inventory and goods that are about to expire.

Contact Lac Viet Informatics Joint Stock Company to own AccNetERP financial and accounting software: