The application AI in customer care popular enterprise 2025

In the context of competition is increasingly fierce business does precisely meet the most needs of customers, will hold in their hands the big advantage on the market. Today's customers not only need the support timely, but also requires service experience, personalization and convenience. From that end butting push the business to constantly innovate and find solutions customer care more effective.

One of the solutions is becoming the trend and bring superior value is app AI in customer care. This article Lac Viet Computing will help the organizations and enterprises better understand the practical benefits that AI brings upon application to take care of the customer, and take out the guide and experience to deploy AI in the most efficient way.

1. The concept of AI and applied AI in customer care

AI (Artificial Intelligence) or artificial intelligence is the technology that allows a computer or software can make the capital work only humans can do, such as communicate, understand language, recognize acts or make decisions appropriate in different situations. Learn simple, AI help machines become more intelligent, can learn and solve problems without direct intervention from humans.

When the application into the field of customer care, AI often appear as a chatbot automated systems analyze customer behavior or the virtual assistant smart. An example is the most popular chatbot AI customer care on the website or social networking. When customers ask questions such as: “When does my order will be delivered?”, chatbot AI instant feedback accurate, do not need the support staff directly.

In addition, AI also analyze the history, the shopping behavior of customers to recommend the product best suited to the individual. For example, when regular customers search for products, health care on-site, chatbot AI will automatically introduce additional related products to help increase experience and the proportion of customers buying decision.

The application AI not only help businesses interact with customers quickly and continuously 24/7, which also helps to personalize your experience, improve efficiency, customer care, make up the obvious difference in comparison with the traditional methods.

2. Trend application AI in customer care today

2.1 Trends app users around the world

App AI in customer care is growing strongly worldwide and become an integral part in the operations of modern business. As reported by Gartner in the year 2024, over 70% of enterprises worldwide have deployed or are studying apply AI into the field of customer care in order to meet the increasing demands of the fast and personalization from the client side.

Big businesses like Amazon or Netflix is the most obvious proof of leveraging AI to create customer experience outstanding. For example, Netflix uses AI to analyze data of each user to give hints film exactly, makes customers feel understood and satisfied. Meanwhile, Amazon app AI in customer care, auto, help solve immediately millions of questions and requests of customers every day, helping to raise the level of satisfaction, the rate of return to purchase.

2.2 The Situation of the application AI at the Vietnam business

In Vietnam, the application AI in customer care are also increasingly popular, especially in the field of banking, finance, retail, e-commerce. Big businesses such as Techcombank, VietinBank and Mobile World took the initiative to deploy chatbot AI to optimize customer service.

For example, Techcombank deploy chatbot AI 24/7 customer support on the website and mobile application, help customers easily lookup your account information, recent transactions or learn about the products and services the bank. Thanks to chatbot AI, bank this has significantly reduced the amount of calls to the switchboard, saving more than 40% of the cost of personnel, strongly improve the satisfaction of customers.

Similarly, The Mobile World applied AI analyze customer data to personalize marketing, product advice, results help to increase 35% rate of returning customers procurement, improve customer experience markedly.

Can see, business Vietnam is no exception to the general trend of the world, are actively app AI as an important strategy to help improve customer experience, increase operational efficiency and build competitive advantage pronounced on the market today.

3. The app AI downloads in the customer care business

3.1 Chatbot AI customer support automatically

Chatbot AI is smart tools help business supports customers in an automated way through the conversation online. Learn a simple way, chatbot, AI works as a staff of customer care virtual, have the ability to immediately answer the common questions from customers without the intervention of humans.

For example, when customers visit the website of a store to learn about the product and ask questions such as: “I want to check the status of their orders”, chatbot AI immediate feedback by checking in and providing information about the delivery status quickly. Help customers more satisfied because not lose time waiting staff handle manually.

Actual value the business receives when the application AI in customer care is significantly shorten the response time, increase the level of satisfaction of customers, at the same time save a lot of manpower costs for the work repeated, help employees focus on the more important tasks.

3.2 tools to analyze customer data automatically (AI Analytics)

Tools to analyze customer data by AI is the solution helps enterprises automatically collect, analyze, and evaluate information about customers to understand the needs, interests, shopping behavior of them. More simply, AI will review the data as regular customers visit any time of stay in the website how long have purchased products earlier, in order to propose the best fit.

For example, when you click on a page like ecommerce Shopee, AI will suggest the right products related to the item you're ever interested in or have watched before. Help customers feel more interested and easily find what they really need from that increase the likelihood of purchase.

For businesses, the benefits of the use of tools, AI, data analysis, customer is the ability to understand your customers in a profound manner. From which easy business to make decisions with the right strategy, create marketing campaigns effective, personalize the customer experience and significant increase in sales revenue.

3.3 AI analyzing customer emotions (Sentiment Analysis)

AI analysis, customer emotions, or also known as Sentiment Analysis, is technology that helps business get to know the customers are feeling like (satisfaction, frustration, pressing,...) based on the feedback, reviews or comments on online channels such as social media, website or email.

For example, when a customer comments on the page Facebook of the business, saying: “delivery service too slow, I'm so frustrated!”, tools AI will immediately recognize this as negative emotions and immediately send a notification to staff to promptly handle customer support quickly.

The application of technology, emotion analysis, customer help businesses proactively detect early negative feedback, handling immediately before the problem becomes serious, from which protect reputation, retain customers more effectively. This is an important value that AI brings to the business, particularly in the context of fierce competition as it is today.

4. Practical benefits when business applications AI in customer care

4.1 cost savings, operational efficiency

One of the most important benefits when business applications AI in customer care is the ability to save operating costs markedly. The AI engine, such as chatbot AI can automatic processing hundreds, even thousands, of questions customers at the same time, significant replace the work of the support staff tradition. Not only help businesses save personnel costs, but also optimal resources, focus on the more important work.

According to the latest report 2024 from Gartner, the enterprise app chatbot AI in customer service can save an average of 30% to 50% of operating costs compared with other forms of customer care tradition. Specific example in Vietnam, a major bank after deploying chatbot AI was reduced to 40% of the workforce in support total stations, saves billions of dollars each year.

4.2 Increase the rate of loyal customers thanks to the experience is personalization

Customers today expect to be served in a way of personalization, the right to demand their own special. AI can meet this correctly thanks to the ability to analyze the behavior, preferences, purchase history of the customers to give suggestions, advice the best fit. For example, a regular customer buying cosmetics sensitive skin care will get suggestions for new products, best fit based on the history of previous interactions, helping customers feel more interested.

Actual results from the study of Deloitte (2024) suggests, the app business, AI on customer care recorded an increase from 35% to 40% the percentage of customers who return to shopping, creating competitive advantage superior to the opponent hasn app AI.

4.3 proactive forecasting and early resolution of customer issues

App AI in customer care help businesses forecast and identify early issues that may arise in the customer experience. For example, AI analysis of customer emotions through the online interactions, detect early signs are not satisfied from that actively handle before customers have the negative feedback influence on corporate reputation.

For example, a customer complained lightly about the speed of delivery on a social network, AI immediately discovered, to send notifications to team customer care for fast processing. This not only helps businesses protect the reputation, but also to show a sincere interest in helping customers believe more and more.

5. Important note when deploying AI in customer care

5.1 Understanding the actual needs of customers before deployment

Before application AI into customer service, businesses need to spend time thoroughly understand the actual needs and problems customer most frequently. This is very important because if deployed in a hurry that hasn understand customer needs, the business will fail, just waste of resources, just cause customer dissatisfaction.

For example, an insurance company ever rushed deploy chatbot AI answer the general questions that do not recognize actual customers just want the chatbot to support specific issues related to the contract of personal insurance. Results chatbot does not meet customer needs and create negative experience. After identifying the true needs, this company has quickly adjust chatbot more suitable.

5.2 The solution chosen AI best suit particular industry

Each industry has their own unique characteristics, so the solution AI also need to be carefully selected to suit each particular field. Businesses need to consider carefully about the features, the ability to integrate with the current system, the flexibility of the solution AI.

For example, a retail company need a chatbot AI helps customers search products and price information quickly and easily. Conversely, a business of providing financial services or insurance needs chatbot AI strong ability to handle complex situations, requiring precision and detail.

5.3 Training and data update regularly for AI systems

AI is not a technology deployed once and use forever. For AI systems to operate effectively, businesses need regular updates, “train” AI, by adding new data from actual use.

For example, when chatbot AI new deployment, it can not accurately answer some complicated questions, since there are no data big enough. Businesses need to keep track of the questions chatbot answer is not good to supplement training data, which helps chatbot rapid improvement in the accuracy and effectiveness of the interaction. This ensures AI always provide the feedback with the most realistic, help customers more satisfied, more sticking with the brand.

6. Solution Chatbot AI customer care of Lac Viet

Catch trends conversion of Vietnam has developed products Chatbot AI Assistant with the goal of helping businesses optimize operations customer care efficiently and cost savings excel. Special points of Chatbot AI Lac Viet is the application of technology, artificial intelligence, advanced technology integration ChatGPT and OCR (character recognition optical) helps chatbot understand the context, precise response according to customer needs.

Chatbot AI of Lac support auto answer frequently asked questions in real time, learn quickly from interacting with clients to bring out the advice, flexible, personalization is not limited by the fixed script. For example, when customers ask questions related to products, chatbot immediately provide full information and, accordingly, at the same time, proactive advice more related products based on shopping behavior, before it helps to increase conversion rate potential customers effectively.

Products Chatbot AI of Lac Viet easily integrated on multiple platforms such as website, mobile app and social network, which helps businesses to support customers at anytime, anywhere. Special thanks to the ability to handle large amount of requests, solution chatbot of Vietnam to help businesses up to 60% of operating costs, freeing personnel from the work simple, repetitive, from which employees can focus on the creative activity, bring higher value to the business.

With Chatbot AI Lac Viet, the business is not only markedly improve the customer experience but also actively improve business performance, create competitive advantage in the digital age.

App AI in customer care no longer is the story of the future that has become the strategies needed to help businesses improve the quality of service, optimal costs, retain customers more effectively. The business world and in Vietnam have application AI are prove that this is the solution to create competitive advantage in the digital age. If your business is looking for effective ways to meet the increasing expectations of customers, this is the time most suitable to start the transformation journey by AI.

Don't hesitate, please contact Contact to get advice and experience free trial solutions customer care using artificial intelligence to help your business break above the market competition is increasingly fierce.